"Zhongshan Suit" Resurgence Through The Name Of Sun Zhongshan

In June 22nd, the Zhongshan CPPCC led the organization to commemorate the 150th anniversary birthday of Sun Zhongshan.

The Forum on the development of clothing industry in Zhongshan was held in Shaxi town. Qiu Shuhong, chairman of the CPPCC municipal committee, participated in the symposium with relevant municipal and town leaders, experts from universities, industry associations and relevant enterprises.

Three towns have built industrial alliance to break through

At the forum, Chen Shunbao, mayor of Shaxi Town, went to the town.

The status quo of development was reported.

It is reported that in the 1-5 month of this year, the output value of garment industry in Shaxi was 6 billion 330 million yuan, an increase of 10% over the same period last year, and 3260 clothing enterprises in the whole town, an increase of 5%, and 68 clothing enterprises above Designated Size, of which 11 were over 100 million yuan in output value, and 2 in over 500 million yuan.

Chen Shunbao disclosed that at present, Shaxi city is taking e-commerce as an important starting point, and further widens it.

Product sales channels, at the same time, "Internet +"

"Whole industry chain" oriented, accelerate

The industry is deeply integrated in R & D, fabric supply, production management, marketing and other aspects, and constructs the "flexible supply chain" and "quick response processing" mode.

Last year, relying on the establishment of an e-commerce demonstration town, Shaxi town further strengthened its in-depth cooperation with well-known e-commerce platforms at home and abroad.

At present, the town has organized more than 400 Zhongshan.

Processing enterprises opened the "Zhongshan Denim / Shaxi knitting" industrial belt platform in the Alibaba, and opened the "Zhongshan Shaxi garment industrial belt" on Taobao's "China made" project, becoming one of the first 23 key industrial belts in the country.

In addition, the relevant departments and enterprises responsible persons from Xiaolan and Dalong also introduced the clothing industry in two towns.

At present, Xiaolan, Shaxi and Dayong three towns join forces to break through the trend of becoming more and more obvious. Last year, the "Zhongshan garment industry alliance", which was led by three towns, opened up a situation in docking the top domestic resources.

It is reported that the alliance will develop national fabric Museum, testing center, brand promotion center and China.

The planning and construction plan of the creative center has new actions to further enhance the core competitiveness of Zhongshan's clothing industry.

Chen Jinkang, vice president of Zhongshan Shaxi garment industry association, proposed that Zhongshan

Transformation and upgrading should integrate Shaxi leisure knitted products, Tai Chung cowboy products and Siu Lam's underwear products industrial cluster advantages, and fight outside industrial cluster cards to further build Zhongshan's outstanding local designer brand.

He pointed out that in this process, we should pay special attention to integrating resources.

Combining high-quality industrial resources with high-quality domestic resources, and strive to cultivate "

"Brand".

Using Sun Zhongshan culture to upgrade industrial platform

In terms of platform construction, in order to adapt to the new situation, Shaxi town has further integrated resources to explore and try to upgrade the platform.

Among them, the Internet thinking is the main line of the town's layout and upgrading of the three major clothing market in Shaxi town.

At present, in the process of building the garment industry platform, Shaxi town has integrated the functions of business incubation, innovation synergy and e-commerce pactions to promote the upgrading and development of Fuyuan International Garment City, lung Rui International Garment City and cloud and Han cloth market.

It is reported that Fuyuan international garment city is positioned as the whole industrial chain of product wholesale and retail sales, R & D, design, display, brand communication, logistics and electricity supplier.

The trading center will realize the landing of the clothing 020 mode, develop the International Dragon Rui garment city into a large-scale clothing wholesale market, provide a trade platform for the whole city and even the PRD garment industry; at the same time, further improve the hardware and software matching of the specialized market such as the market of Yunnan and Han clothing, the market of cloud and Han clothing trade, and the stock market of Qijiang River, so as to adapt to the development trend of the e-commerce in the clothing industry.

According to the plan, Shaxi town should gradually pform from production and processing base to business center and fashion publishing center.

Li Leping, researcher of School of political communication, Huazhong Normal University.

The history and cultural connotations of Zhongshan's clothing industry are introduced.

The product development is highly valued.

Chen Shunbao revealed that, with the 150th anniversary anniversary of Mr. Sun Zhongshan's birthday this year, Shaxi town suggested that the municipal government should lead the establishment of an annual Zhongshan fashion fashion publishing platform, holding the 2016 China (Zhongshan) Zhongshan costume industry design competition, which not only added content to commemorative activities, but also widened channels for the pformation of Zhongshan clothing industry.

Qiu Shuhong said that the CPPCC has always been concerned about the pformation and upgrading of Zhongshan's traditional industrial clusters, and has also made relevant research on Shaxi, Tai Chung and Siu Lam's clothing industry.

"You can see Shaxi.

The industry is still changing. Now that there are new trends, new technologies and new formats, there will be new hope. "

Qiu Shuhong pointed out that "as a traditional industry,

The challenges faced by the industry in pformation and upgrading are great. We must concentrate our efforts on making the platform bigger and make good use of the cultural brand to cultivate local brands.