Five Principles Of Clothing Brand Positioning

Brand positioning is the process of setting a certain market position for the brand according to the consumer's understanding, understanding and importance to the brand, cultivating the characteristics and image of the product in the consumer's mind, so as to satisfy the consumers' preferences and needs.

China Investment Consultants in 2016-2020 years of China

"Professional market depth research and prospect forecast report" put forward that the meaning of brand has been expounded by many scholars at home and abroad.

Among them, American Marketing Authority Philip Kotler defines the brand as "a name, term, mark, symbol, pattern, or a combination of these factors, the purpose of which is to make their products or services different from other competitors".

It can be seen that brand has unique characteristics and is an organic whole with rich cultural connotations.

In today's brand era, to create a strong brand, we must have a good brand positioning.

A good brand positioning must start from the essence of the product.

Now will

The market as a product, how to attract more consumers and better meet the needs of consumers, we need to excavate the essence of the professional market.

The market is both an entity and a business operator.

Professional market developers to achieve the purpose of development platform.

The most direct consumers of the professional market are businessmen. In the sales process of the shops, the most important thing for the professional market of clothing is to enable potential business operators to realize the brand recognition of the clothing specialized market, so as to promote the smooth sale of the shops.

When the sales and rentals of a single store are realized, the market begins to play a role in the circulation of clothing commodities as a whole.

Consumers have also added a hierarchy, that is, to come.

Buyers and purchasers in the specialized market are the main factors to drive the flow of clothing, logistics and business flow in the clothing market.

The third level of consumption in a professional market is the purchase or possible purchase.

The consumers of professional market clothing include consumers who come to the garment market and purchase in other areas, and sell them from the professional market of clothing.

Consumers.

Consumers at this level play an indirect role in the development of the professional market. This effect is not very obvious, and is difficult to highlight in the short term.

China Investment Consultants in 2016-2020 years of China

General market research and prospect forecast report, generally speaking,

The brand positioning should take into account many factors, such as: what is the advantage of the apparel specialized market; what are the available resources?

Will merchants enter the market, what will attract them to enter the professional market of clothing and what will be needed after entering the market? What are the key purchasing motivations and motives of the target consumers?

The professional market and its own advantages and disadvantages; how to orientate the brand of the clothing market in order to avoid the unfavorable factors of competition and cultivate its core competitiveness.

Only by conducting professional market research and analysis and evidence collection, can we correctly locate the professional market for clothing.

In the final determination of brand positioning, we should follow the principles of brand positioning and dig out the selling points that best reflect their own characteristics and advantages.

The professional market can only provide customers with different products, services and experiences from competitors or competitors, so as to form better brand differentiation.

Therefore, the brand positioning of the professional market should be obviously different from that of other specialized apparel markets, so as to avoid positive competition and protect the interests of both sides of the competition.