Taobao Tmall'S Latest Rules Adjustment: The 7 Major Clauses Are Strong.

The penalty for prohibited goods is aggravated.

(1) to increase the penalties for prohibited goods in traffic safety hazards, in addition to deleting the commodity deduction, we will also take measures such as store supervision and restrictions on the release of commodities and so on.

2. The added points and mileage of the new airlines; the airline's integral / mileage ticket; the ticket booking service (except for Ali's travel), the relevant rules of the ban on selling tickets. In general, twelve points are deducted for each violation, and forty-eight points are deducted each time when the circumstances are serious.

3. New regulations on the sale of brand accessories related to counterfeiting risk are added. In general, twelve points are deducted for each violation, and forty-eight points for each case.

Micro Tao comment has threshold

(1) the infraction scene of new information elements of micro Amoy is not consistent, and illegal promotion of shop information is illegal: Publishing inconsistent contents of information elements, including, but not limited to, information, pictures, popular keywords, topics, content information and other elements, and inconsistent elements; through borrowing hot topics, content hype, content guidance, and releasing information irrelevant to actual contents.

2. Taobao micro scouring platform It will regularly restrict the content of micro content and micro scouring related functions released by the micro businesses according to the quality of information release, fan activity and irregularities.

Third, add the comment threshold of micro tau: after completing the binding of mobile phone, users can use the function of micro text comment or picture comment, and the business account can only make comments and comments on the information released by themselves.

Fourth, adjust some illegal handling control measures (many places appear to suspend Taobao mobile content review function punishment).

Monthly publicity and withdrawal list

Last week, Taobao announced a number of household appliances that were permanently retreated by the whole network because of the unqualified quality. Six classic cherry blossoms, KOKHNKA, YOKO and so on. brand On the list.

At the same time, Taobao official said, starting in June, Taobao will publish a number of brands whose products are retreated by the whole network due to quality problems every month. On the right side of Taobao's homepage, the company will set up a special display entrance on the sub page of the forum, which will be publicized every month.

Tmall APP big revision

Left on the original version, you can switch to the new version. The new version of the home page has changed considerably. Some of the original modules classified by industry category have been removed. Different from the prompt page, the new page that the user will see at the end of the page is still in the ten entries led by the integral paradise, instead of only four entries, including integral scrapbooking, recharge, flash purchase, and Juhuasuan.

It is understood that in addition to the focus map, the ten entries under the focus map, the newcomers exclusive, must grab, guess you like to be retained, the rest of the plates have been removed. Electrical City, Tmall Women's wear Male Women's Shoes The modules such as sports outdoor and so on can not be seen by category. Instead, it is a content oriented shopping guide. Makeup doesn't work well in N hours? That's because you don't know these!!

Dispute rules for service spanactions

(1) the fourth chapter of the Taobao dispute settlement rules adds tenth rules for handling disputes over service spanactions.

2. For sellers to ask buyers to return the address and the place of delivery inconsistent with the freight, how to bear it is explained: the spanaction is borne by the buyer when the return freight is charged, such as the seller's return address and the goods shipped on the page, or the distribution of the cargo plate showing the delivery area does not match. The buyer returns the freight beyond the above shipment place, which is borne by the seller.

(3) if there is a delay in delivery of the seller, if the buyer fails to deliver the goods on the day when the buyer is required to deliver the goods or apply for a refund, the spanaction will support the refund buyer. If the buyer can fulfill or fulfill the obligation of delivery on the date of the buyer's request for payment or refund, the seller of Taobao will pay the buyer according to the actual spanaction amount of the product (the minimum amount of compensation is within one yuan and the maximum amount is less than thirty yuan). After the buyer has paid the buyer, the remaining order amount will be dealt with by the seller, and the Tmall seller will be disposed of according to the Tmall rules, and the order will be processed by the seller.

4. The category of virtual goods is expanded in the specification of virtual commodity dispute handling: the virtual commodity index should belong to the first class category for Tmall and Taobao online game card, online games equipment / game currency / Account / practice, Qun Teng QQ, mobile phone number / package / value added service, mobile / Unicom / telecom charging center, shop / network service / software, film / performance / sports events, shopping coupons / cake bread, internet shop vouchers / coupons, leisure and entertainment, supermarket card / shopping malls, food and beverage, education and training, wedding / Photography / video services.

The remaining shelf life of cosmetics should not be too short.

Tmall intends to amend the management rules of cosmetic products, and businesses should sell goods with a shelf life of more than ninety days. If a merchant clicks on a shipment with a shelf life of less than ninety days, Tmall will take off the item and deduct two points for each item.

The validity period can not be described in detail in the product package. It must be displayed in detail, such as the shelf life of the month.

Reminder: if the warranty period is less than one year or less than 1/3 of the warranty period, it must be clearly stated, and should be displayed on the details page of the merchandise. The sale of goods with less than 90 days warranty is prohibited.

Tmall adult products industry standard adjustment

(1) family planning products are also included in the norm.

2. Main map Release Specification

Businesses should have at least 4 master maps, and should be clearly and easily identifiable, with a maximum of no more than 500K (which suggests uploading 700px*700px images). The picture should have no watermark or border.

(3) all items except for pregnancy test, ovulation test paper, condom and lubricant shall be added at the top of the details page:

Warm notice:

1) the products are adult products, and juveniles (below 18 years old) do not buy them.

2) in order to ensure user privacy is protected, this product has adopted tight packing and confidential delivery measures.

(4) the products sold and sold must have Chinese labels on the smallest sales package, including at least the product name, production enterprise and production address.

Lubricants (including separate sales, gift or package sales) should be marked on the packaging to indicate the production date, validity period and main ingredients.

Super long warranty service standard

Definition: the super long warranty service means that a business promises that when the consumer purchases the goods with long quality warranty service in the store, the quality problem will arise within the warranty period. The seller will provide the consumers with repair or replacement of the new parts or accessories according to the actual breakdown of the goods, so as to ensure that consumers can use the additional services of the goods again, or to compensate the consumers for certain additional services of the quality assurance fund.

(II) goods with long warranty services refer to goods with long warranty for -X years in the service description of the goods description page; the term of warranty refers to the number of years shown in the service description of the commodity description page, that is, from the date of the successful trading of the merchandise to the end of the designated age. If the goods have been returned, they will no longer enjoy long warranty service.