Wang Qiuxiong, A Shoe Maker In Taiwan, Does Better Than Big Business.

The founder talks about the most intimate partner: here, full of positive atmosphere.

Most of the more than 20 factories we visited were not good.

Dark, messy, employees repeat the same action, empty eyes.

But in the town of Dou 6, south of Taichung, we found a promising factory.

It is called Fengtai, and is managed by a young man named Wang Qiuxiong.

The factory is small but clean and full of positive atmosphere. Wang Qiuxiong is also a "shoe idiot" living for his workplace.

I live there too.

When we noticed a small room near the factory saying no entry, I asked what was in it.

"Home," he said.

"Where I live with my wife and our three children.

"

I decided to make Feng Tai the cornerstone of our Taiwan career: Phil knight, who ran out of the world.

It is more important to do well than to do well.

This is Wang Qiuxiong, chairman of Fengtai, who has been operating Fengtai for 45 years.

The company, which is hiding in Yunlin's Dou 6 rural area, has an average annual salary of 1 million 100 thousand, and the whole company has to leave work at 5. If you want to work overtime, you have to apply with the president of the company in advance.

The factory has kindergartens and employees have free lunch.

This company is Fengtai enterprise, and also Taiwan.

Stock king.

Today, it is mastering Nike.

The biggest OEM owner, basketball God Jordan, Peter Pan Kirby, and little emperor James's sneakers come from here.

It is more important to do well than to do well.

This is Wang Qiuxiong, chairman of Fengtai, who has been operating Fengtai for 45 years.

It also made him the only Taiwan shoe industry partner in the Autobiography of Nike founder Phil knight.

Wang Qiuxiong graduated from the Department of business studies of NTU in 1965. He was the elite of the top 5% in Taiwan.

He was rich in the two generation, and his father Wang Wen Yi founded the Feng Quan rubber factory in Taichung, exported bicycle tyres, and then made rubber shoes.

After three years as a director, he decided to set up his own door.

He ran to Dou 6 to borrow money from the director general of the peasant association, plus the funds of his elder sister, and 2 million founded Fengtai.

At that time, the shoemaking settlement was in Taichung. When he arrived at Dou 6, there were only sugarcane fields and rice fields nearby.

The first rule of company training is to train talents.

There are more talents in Dou Liu than in Tai Zhong metropolis. "The definition of talent is long term willingness to do with me.

Wang Qiuxiong's first step is to set up kindergartens in order to keep people. The second step is to train employees.

In the days when the government did not require safety helmets, Wang Qiuxiong asked employees to wear helmets for riding motorcycles.

He regards talent as an asset, so even employees need to wear safety helmets after work.

His biggest bet on talent is to insist on staying in Taiwan and dare to say no to Nike when it comes to crisis. It not only establishes Fengtai's "doing well" line, but also improves Taiwan's shoe making industry.

The value of money rose, dare to refuse customers.

In 1987, NT $1 increased from 40 yuan to 30 yuan, and suddenly it turned into 25 yuan. The factory in Taiwan broke out of the tide, and all the more than 2000 shoe factories ran away, all of them closed, including Wang Qiuxiong's brother taking over the family business left by his father.

Feng Tai's big client Nike also asked Feng Tai to leave, but Wang Qiuxiong did not want to.

Despite Wang Qiuxiong's insistence, knight decided to give him a helping hand, and continued the order of high price shoes to Fengtai, Taiwan. He knew that the higher the unit price, the higher the cost of absorbing higher labor costs.

This expensive shoe is Jordan shoes.

Michael Jordan is the God of basketball. Jordan shoes became the largest single shoe seller in the world at that time.

At that time, behind the Jordan shoes exported from Yunlin Dou 6 to the rest of the world, Wang Qiuxiong, who actually focused on his feelings, was reluctant to give up the story of Taiwan.

Knight supported him for 10 years, and it was not until 2000 that Fengtai finished the production line in Taiwan.

Wang Qiuxiong's reluctance to give up also led to the Nike supply chain in Taiwan.

The aromatization chemical industry will step into the cause of leather making for shoes. Nike's glue 70% uses Nan Bao resin, all because of Wang Qiuxiong's suggestion.

Convince Nike to set up R & D center in Taiwan.

"I am worried that one day I will wake up, Nike is a huge monster, and Fengtai is just a radish, and it will never be an equal buyer and seller.

"Wang Qiuxiong spent 4 years trying to get Nike to set up the first overseas research and design center in Fengtai, and also provide a place for Nike employees to work. Fengtai has an area called Nike Zone inside, and only Nike employees can enter and enter.

"Why do I need to set up the R & D center?

"Every time Nike develops new products, such as air bags (Air Bag, air cushion shoes) and knitted shoe upper Flyknit, it will find Fengtai to jointly develop.

In addition to the opportunity for Feng Tai to get new orders with higher profits, Wang Qiuxiong also has the opportunity to develop talents.

37 years ago, Wang Qiuxiong set aside 10% of the enterprise surplus to set up exclusive kindergartens for employees. The registration fee was only 5500 yuan per semester.

Today, the first batch of Fengtai babies in Fengtai kindergarten has been director of Fengtai.

In the mainstream business thinking of "big", "fast growing" and "maximizing interests", Wang Qiuxiong spent 45 years in Yunlin to prove that a good company can also make employees happy.