More And More Shoe Factories Are Struggling.

Turning off factories to make orders, or turning factories into trading companies, in the view of Em ily, shrinkage of scale, relocation and relocation of factories and small factories will be a major trend of shoemaking industry in Dongguan this year. "Apart from a number of collapsed Taiwanese funded factories, most of the powerful Taiwanese funded factories have moved to other places such as Southeast Asia, where labor costs are even cheaper. The factories that remain at home will shrink the production lines, from the original factories of thousands or even tens of thousands of people to the size of hundreds of people every year, and only do their best areas."

So does boss Wu Yuncheng.

As early as 2009, Wu Yuncheng, general manager of Liaobu Baba children's products Co., Ltd., Dongguan, had already planned to make a high-tech product, and it was "shoes that no one else had at home", that is, the chip was implanted in the heel. "The chip will be integrated into the G PS signal receiver inside the children's shoes, the mobile phone A PP and the LB S base station are positioned together, so that the location information of the child can be precisely positioned.

In addition, the chip is also equipped with a battery device.

Wu Yuncheng had a strong consciousness at that time, and must combine shoes with technology.

He has been a shoe factory for 18 years, and has opened more than 300.

Franchised stores have been doubly impacted by cost and electricity providers in the field of traditional shoemaking and physical sales in recent years.

His factory has been shrinking, the number of employees has shrunk from more than 400 to more than 200, and the specialty stores have been reduced from the original more than 300 to forty or fifty.

Until 2011, he no longer worked alone. He spent two years working together with ZTE electronics.

In order to detect

In addition to testing on the streets, Wu Yuncheng also made a special trip to the subway station in Guangzhou to conduct experiments. Considering the rapid growth of children, the shoe code will change year after year, and the chip of intelligent positioning shoes can be removed from the slot to replace the new shoes, so as to improve the utilization of the core chip.

In his view, the promotion of intelligent positioning shoes is a direction for the pformation of shoe manufacturers in Dongguan and even the world.

Since last year, Wu Yuncheng has taken the smart positioning shoes to attend the Gabon meeting.

He decided not to follow the traditional store mode, but to introduce O2O online and offline eco marketing mode.

At present, his positioning shoes have been sold through the Internet.

There are many examples of Dongguan shoe enterprises' pformation and self-help.

According to Wang Yongjun, director of the "shoes doctor" official in the industry, there are still many shoe enterprises in Dongguan that are worthy of reference. For example, some small and medium-sized shoe companies buy some foreign fashion brands through 30 thousand -5 yuan, then pform their own styles, and pform their shoes through the net red to promote sales.

He said bluntly: "when you tell people that this is an old brand from Italy for decades, people will react differently when they hear foreign brands."

But in the face of pformation, many shoe companies feel inadequate.

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With the development of manufacturing industry, now the initial development has been made, and the government has put more energy into the high-tech industry. This has made the shoe industry in Dongguan feel a little depressed. Wang Yongjun believes that the government can play an important role in helping the shoe enterprises to get through the tough times. For example, the financing lease should be further promoted. If the factory can get the machine and plant by lease, the operation cost and production risk of the enterprise can be greatly reduced.

At the same time, lowering taxes and fees, giving loans to bank loans and lowering the threshold for loans are all effective ways to help.

"The crisis in the manufacturing sector of Dongguan footwear is like a double-edged sword. Pains are inevitable, but the rest of the shoe companies and brands will surely live better than before." Tao Tao, who has been wallowing in his shoes for half a lifetime, is planning to continue to make a new brand branch line, relying exclusively on quality handcrafts to make "old hits" characteristics.

To get rid of the shackles of low cost, from his experience of increasing the price of his own shoes in the US market and increasing the sales volume, he seems to have learned how to make money in Dongguan where the cost is rising and the scale is polarized.