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    Beijing Fashion Holdings: Fashion, Technology, Service And New Textiles

    2016/7/28 20:31:00 56

    13Th Five-YearMarketFashion

    "

    The 13th Five-year

    "During this period, China's economic development has entered the new normal of structural adjustment and dynamic pformation, comparative advantage.

    market

    Competition pattern, resources and environment factors are showing a new stage of change. Development faces many severe challenges of overcoming contradictions and increasing risks.

    For Beijing

    fashion

    In terms of holding, the new industrial environment during the "13th Five-Year" period has also brought new opportunities for the development of enterprises.

    Under the new normal economic development, along with the coordinated development of Beijing, Tianjin and Hebei, and the reform of supply side reform, the new positioning of the capital strategy has created favorable conditions for holding companies to cultivate new businesses, expand new fields and achieve new development.

    Gu Weida, deputy party secretary and spokesman of Beijing fashion Holding Co. Ltd.

     

    While changing the boundaries, clear the new direction of "fashion".

    Gu Weida pointed out that since 2015, Beijing fashion holding's predecessor, "Beijing Textile Holdings", has begun to focus on the direction of the company's development in 13th Five-Year.

    After the study of the board of directors of the company, it was reported to Beijing SASAC that the position of Beijing fashion holding company in 13th Five-Year was finally determined as follows: fashion, science and technology, service and new textile as the characteristics.

    In fact, to create new textile and create fashion industry group is not only the goal of the third party congress of Beijing fashion holding, but also the objective need for the company to actively integrate into the coordinated development strategy of Beijing Tianjin Hebei and adapt to the strategic positioning of the capital city.

    Fashion, technology and service are not only the core elements of new textile, but also the important connotations of fashion industry. Creating new textile is the foundation and important content of creating fashion industry group. Creating fashion industry group is the ultimate goal of creating new textile.

    Why do we need to rename and locate this time? When it comes to this topic, Gu Weida said, "because the textile industry in Beijing has a hundred years of history today, under the efforts of several generations of textile workers, although it is not large, it has great influence. In a sense, Beijing fashion holding represents Beijing's industrial development."

    Whether from the objective economic laws or considering the realistic industrial environment, Beijing's clothing and textile industry should combine the development plan formulated by the state and the Beijing municipal government, and set up the banner of "Beijing fashion" under the new industrial environment.

    Only by closely linking the development of Beijing fashion holding with the strategic positioning of the capital, can the structure of the company's industrial sector be clearer about the future direction of development.

     

    Doing things that are consistent with the national macro strategy.

    According to Zhao Hongye, deputy general manager of Beijing fashion Holding Co., Ltd., in formulating the "13th Five-Year plan" of Beijing fashion holding company, according to the relevant requirements of Beijing SASAC, the company attaches great importance to the whole process from the drafting stage to the sending trial, including from every member of the board of directors and managers.

    Because "13th Five-Year" is a very important stage for the development of Beijing fashion holding. Our own development needs not only to adapt to the external environment, to do things that are consistent with the national macro strategy, but also to make such adjustments in the light of the company's own development stage.

    Zhao Hongye said.

    At the end of 12th Five-Year, Beijing fashion Holdings has actually completed a series of pformation and upgrading.

    In the past, the society's understanding of the whole "Beijing textile" is a traditional enterprise group. The overall concept is still biased towards industrial manufacturing enterprises. It has to be recognized that people have deeply rooted in the two words of "textile".

    In fact, from the development of Beijing fashion holding company, at the end of 2014, the income structure of the company had undergone a very big change.

    According to Zhao Hongye, at the end of the 12th Five-Year, the proportion of trade related parts accounted for more than 50% of the company's revenue structure. This shows that Beijing fashion holding is no longer a manufacturing enterprise.

    The pformation of Beijing fashion holding to trade service is more successful. On the one hand, from the perspective of enterprise composition, the traditional Beijing textile and garment industry originally includes all kinds of cotton spinning, woolen spinning, printing and dyeing, chemical fiber and so on. But with the double driving structural adjustment of the high-end garment and textile industry and modern city service industry during the "12th Five-Year" period, in fact, at the end of 12th Five-Year, the industrial structure and internal assets constitution of the company changed greatly.

    In Zhao Hongye's view, it is precisely because of the above background that Beijing fashion holdings will be so cautious about the 13th Five-Year plan, including the change of name of the company to the introduction of the whole development plan, which has been highly concerned by the relevant departments.

    From "new pattern" to "fashion industry group"

    At the third party congress held in 2014, the company established the goal of creating a fashion industry group. In this direction, Beijing fashion holding "13th Five-Year" plan also has a clear guiding ideology and framework.

    Zhao Hongye disclosed that in the early stage of planning and formulation, the company specialized organization personnel investigated including the Shanghai, Tianjin textile and other brotherhood units, in the process of investigation and adjustment, the leadership team hoped to find a way to combine the Beijing regional characteristics and suit the actual situation of Beijing fashion holding company in 13th Five-Year.

    Until the end of 2015, Beijing fashion holdings, on the basis of fully analyzing the current situation of "12th Five-Year", formulated the goal of fashion industry group in the capital garment and textile industry, with the characteristics of fashion, technology and service of new textile.

    Referring to the understanding of the company's "13th Five-Year development plan", Zhao Hongye said that the goal of the "fashion industry group" is actually planning for the overall positioning of the company in the "13th Five-Year" stage.

    {page_break}

    It is understood that during the "12th Five-Year" period, the position of Beijing fashion holdings was "to build a new pattern of textile development suitable for the characteristics of the economic development of the capital". According to the development stage at that time, the focus of the plan was on the "new pattern". Now, in the "13th Five-Year" planning process, the leading group has made it clear that the company wants to build a "fashion industry group".

    In Zhao Hongye's view, this strategic adjustment is more reflected in the development of the holding company, which is moving towards a more mature modern enterprise.

    Because of this, the original "textile holding" renamed "fashion holding" is more consistent with the development trend of the fashion industry group.

    In the case of Beijing SASAC leaders, the goal of the fashion industry group is not only to change the development mode, which means that the future work is not only to "surpass the textile development pattern", but also to promote the development of Beijing fashion industry.

    Clothing and textile, culture and technology

    Fashion is an all embracing concept, but for industry, it can not be generalized.

    Especially for Beijing fashion holdings, we should focus more on finding a core element.

    Zhao Hongye disclosed that in the process of formulating the 13th Five-Year plan, Beijing fashion holding has conducted several studies internally, and has repeatedly communicated with the Beijing SASAC. Finally, combined with the development status of the enterprises, it has been determined that the main business of the holding company in 13th Five-Year is still clothing and textile.

    "But this garment and textile industry is a new textile garment industry with a new connotation. It includes: fashion clothing industry led by R & D and brand operation, functional textile development and green production as the leading industry, garment and textile industry chain as the representative of the trade and service industry, and apparel textile and related fields inspection, testing, standards and services as the core technology service industry."

    Zhao Hongye said.

    According to the state's formulation, the clothing and textile industry is an industry that creates new advantages of internationalization.

    According to the statistical data released by the National Bureau of statistics, clothing and textile industry is not only a traditional pillar industry in China, but also an important livelihood industry and an industry that creates new advantages of internationalization.

    China's textile and garment exports account for more than 1/3 of the world's total, and 70% of the trade surplus comes from textile and clothing.

    Through the integration of technology and fashion, clothing consumption and industrial use, garment and textile industry plays an important role in beautifying people's life, enhancing cultural self-confidence, stimulating domestic demand growth, promoting related industries, building ecological civilization and promoting social harmony.

    Therefore, in Zhao Hongye's view, the clothing and textile industry has become an important part of the fashion industry and is a strategy that must be adhered to.

    Beijing fashion Holdings has gained rich experience in the area of brand, product, technology, management, talent and information. A number of clothing brands such as "Saussurea", "bronze cattle", "Ramon", "Tiantan", "green code", "no blame" and "PURETOUCH" have been leading the development of fashion apparel industry.

    Beijing fashion holdings, as an important force in the construction of Beijing fashion capital, has the foundation and advantages of creating a fashion industry group.

    In addition to clothing and textiles, in the "13th Five-Year" period, Beijing fashion holdings also nurture two innovative business segments, namely, cultural creativity and information technology.

    According to Zhao Hongye, cultural and creative ideas include: cultural and creative industries, cultural and creative services and Wen Chuang real estate.

    Information technology refers specifically to Internet access and related services, information system integration and software development applications.

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