Consumer Demand Is The Unremitting Power Of GOO.N'S Continuous Enrichment Of Products.

With the continuous upgrading and growth of national consumption, China has become the second largest pregnant baby after the United States.

A big consumer country.

In January 1, 2016, the state was fully liberalized.

We will further expand the consumption group of children, and it is expected that in 2017, Yun Yingtong, our country

The scale will exceed 2 trillion and 600 billion yuan.

This huge and constantly refreshing market has made the baby and child business the darling of the retail sector.

Consumer demand is the unremitting power of GOO.N's continuous enrichment of products.

King GOO.N complies with the changes in the Chinese market, constantly explores and excavates the needs of Chinese consumers, and studies and develops corresponding commodities according to the needs explored, and sells them on the market.

"In the marketing strategy of the market, we are also analyzing the different market conditions in China. We will use the market positioning of different dimension E series and Angel series to strive for the corresponding market, so as to snatch the share of the hottest mother and baby market.

In a rapidly changing market environment, the only thing we will remain the same is our high quality brand concept.

Mr. Oguni Hiroshi, director general of marketing department of Nantong, Ltd., looks at the constant changes in the market.

When the reporter asked, in recent years, GOO.N king has developed and introduced a series of new products, such as sleepy series, and in July 15th this year, he launched the "Angel Series" shorts.

When establishing such a wealth of product lines, Wang's idea of commodity development and sales, Mr. Oguni Hiroshi answered the question from the perspective of customer demand. "Before developing new products, the king will not only conduct market research and data analysis, but also constantly listen to real mothers' opinions from various exhibitions, mother's classrooms and other activities, so as to get inspiration.

In recent years, our new listed sleepy line is learning that when the baby is a little bigger and does not drink the night milk, the mother hopes to have a large amount of diapers that can be used to the daylight.

So in response to this demand of consumers, we launched a series of "sleep at night", which is not only soft and breathable, but also has the strongest absorption power that absorbs the 4 urine volume of the baby. It can make mothers and babies sleep in peace and comfort all night.

To meet the different needs of customers, rich and gradually subdivision of products, for the GOO.N king is a challenge and opportunity.

Only the Nantong factory can achieve and produce the finished technology - Angel Series shorts diapers.

Chinese consumers are different from their Japanese diapers in their habits of using Japanese diapers. When their mothers are able to climb their babies, they begin to use shorts diapers for their babies. Once they used "shorts type diapers to explain the concept of babies growing up".

So in the Japanese market, the proportion of shorts type diapers is higher than that of ring type diapers.

However, from the recent market situation, the demand of Chinese consumers for shorts diapers is also gradually increasing. In the overall market of Chinese diapers, the proportion of shorts diapers has increased significantly.

It is aimed at the trend of the Chinese market, GOO.N King chose to start the series of angel shorts in China, and then will be listed in Japan, Korea and other regions in succession.

The newly launched Angel Series shorts are made in Nantong factory.

In addition to maintaining its soft texture, new no Bi no bi U high waistline design is also added. The elastic structure with a close fitting body can gently fit the baby's body and gently wrap it tightly.

Besides, we have continued the product characteristics of the E series with good reputation, adding rich vitamin E to the inner surface of diapers, which can better protect the baby's delicate skin.

In the previous session, we also experienced the soft texture of the hall.

It is believed that this new product can bring new value concept to Chinese consumers.

Why is the Nantong factory?

The king's Nantong factory has the latest and most advanced plant and production equipment, which is even more new than Japanese factories, and the corresponding performance is higher.

Under the leadership of the staff, the reporter had the honor to visit the laboratory of the simulated Nantong factory, and saw the image of the Nantong factory production line in the laboratory. As shown in the lab, the Nantong factory is a fully automated production system. After the raw material has been put on the production line, after manufacturing process to the packaging, and even to the final product packing, and to the pallet which is pported to the pport, there is no need to borrow manpower to complete the whole process, the whole process is a fully automated production line.

The quality of the products produced on this fully automated mechanized production line can naturally make consumers feel at ease and safe.

In addition, the air pressure and humidity in the Nantong plant are kept constant throughout the year to ensure that the production environment is not affected by the outside world.

There are purifying equipment in the factory, so the water and air in the factory are also purify, so as to ensure that the production environment in the factory is clean.

Factories have strict quality management benchmarks in all production sectors, and they have eight testing standards.

From the start of pre project inspection, raw materials inspection, to the production process of the portrait inspection, metal detection, weight detection, and after production performance testing, packaging inspection, before shipment determination.

Including the final goods storage, there are strict standards, adhere to the production of high quality goods.

The products produced by the Nantong factory will also be sold to the Japanese market synchronously, including the newly listed Angel shorts. It is also the Nantong factory as the global production base and exported to Japan, Korea and other places.

I believe this is the best proof of the global standard of quality of goods produced by King's company.

It also appeals to consumers to buy the good quality licensed products of the king, so that they can be guaranteed in terms of quality and after sales.

In order to protect the interests of consumers, GOO.N king has a two-dimensional code to identify each package of genuine goods. We can understand the information of commodity production and logistics that we believe through this two-dimensional code, and feel more secure when buying and using it, so as to protect the interests of consumers who purchase genuine goods.