Antarctic Electricity Providers Join Hands In The Korean Economy

　　 Antarctic electricity supplier On the evening of July 27th announcement, the company and MUNMUInc. (Korea) invested 55% or 45% of their own funds or self raised funds to form a subsidiary company. The new company will make full use of MUNMUInc.'s all. Internet celebrity The artists and media resources, to carry out related businesses, and exclusive operation of the Asian beauty queen PONY in China (including Hong Kong, Macao and Taiwan) all commercial activities, including but not limited to fans economic realisation, advertising endorsement, business activities, entertainment brokers and so on.

It is understood that MUNMUInc. in net red, advertising promotion, Design Services and other areas have high cooperation value. The company has rich resources of net red and artists, such as Pony, Jin Zaien, Cheng Huimin and so on. It also has the ability of planning and producing high quality pictures, copywriters, photographic works, audio and video products, network video and so on, as well as the design ability of net red and artistes cosmetics, clothing, daily necessities and other realizable commodities.

PONY is a famous beauty queen in Korea. Its makeup has both practicality, fashion and simplicity, and has a wide audience. Pony has a total of about 4000000 fans on Youtube and Instagram. It opened Sina micro-blog in March 2016, and now has more than 180 fans. Its fast growth has fully demonstrated the great commercial value of Pony's personal brand.

The Antarctic electricity supplier said that the cooperation is a good opportunity for the company to enter the fields of beauty makeup, performing brokerage, fashion apparel and supplies, and also a breakthrough in the quality of the red matter of the company network. It is conducive to giving full play to the advantages of both sides of the transaction, and also helps the company to grasp the opportunities of the realization of consumer goods and enhance the comprehensive competitiveness, thereby increasing the interests of the vast majority of shareholders.

In the interview, we learned that according to Galaxy Securities researcher Mary Li, with the further development of the Internet, the current trend is that the proportion of traffic from the centralization platform (SOCIAL generated traffic) is rising rapidly. Further changes in the flow of imports have led to changes in the way the products are operated. For Antarctica, the "net red economy" is a typical representative of the new mode of operation.

In Marie's view, the key to the success of the transformation of Antarctic business is to exploit the characteristics of platform consumers' data, and to develop exploding products under the guidance of big data, such as collecting consumer's favorites data, searching key words and transaction data, etc., so as to sell the upstream and downstream distributors of the explosive products in a suitable way. At the same time, they are well versed in the flow operation skills, and have the ability to create the explosive funds through the flow of traffic, which is embodied in buying labels, doing activities and so on.

The fundamental reason for the rise of "net red economy" lies in the fact that Internet technology enables consumers' personalized needs to be effectively expressed. Ma Li believes that as a self centralized media platform, net red, through its own unique content creation, brings together a large number of fans, but also uses the Internet to collect personalized demand which is difficult to aggregate before traditional channels, making precision marketing possible in the small red platform, and creating a business model that can quickly reflect consumer preferences. Therefore, the industry theme behind the phenomenon of "net red economy" is actually how all kinds of IP can create traffic and aggregate traffic through the continuous production of high-quality content, including the current live platform on the draught, and realizable traffic through appropriate channels. This is actually an effective supplement to traditional marketing channels and operation modes, and solves the problem of "where marketing products" and "how to sell products" in response to personalized demand in a completely new mode.

Mary pointed out that the above two typical cases in fact have taken advantage of the advantages of the Internet relative to the offline. Antarctica has made full use of the data collected by the electronic business platform. The quality of data in traditional enterprises determines that only a very small number of leading enterprises can use precipitated data to guide efficient operation.

Noting that Mary also talked about the rapid growth of Internet traffic, the growth of the Internet business has been growing rapidly since the start of the first two or three years and attracted the attention of the capital market. In terms of analysis, we can solve the problem of "how to produce" the supply chain end behind the net red. However, the individualized demand of consumers aroused by the new mode of operation of the net red electricity supplier has put forward the requirement of "small batch, multi variety and quick turnover" for the supply chain, which puts forward a new topic for the textile and garment traditional supply chain organization mode. At present, this is a dilemma. Based on the characteristics of its operation mode, the online supply chain is ranked in terms of "delivery first, quality second, and price". Therefore, many products can only shake their heads from the perspective of cost performance. But even if the products can provide better cost performance, the traditional supply chain organization method can not meet the requirements of the delivery period.

Mari stressed that from the perspective of demand, the background of the rise of Internet Hong Kong e-commerce is the effective expression of personalized demand of consumers under technological progress. Further in-depth thinking, Antarctic electricity supplier "small batch, multi varieties, quick turn over" flexible supply chain capability is virtually all brands are eager to improve efficiency and wind control weapon. However, the traditional supply chain organization mode is difficult to meet the requirements of "small, multi and fast" to produce a satisfactory transcript of quality and price, and how to produce products of reasonable quality and price under the premise of "small, multi and fast" is the fundamental issue of the flexible supply chain.

Mary further said that the infrastructure of flexible supply chain is an efficient information platform based on the data exchange between front and back ends. Under the information platform, the supply chain organization process can optimize the delivery time, quality and price in an all-round way, so as to meet the requirements of orders generated in downstream operation links, and at the same time, form a closed loop for payment, and solve the pain points in the supply chain's stocking and payment.

In the Antarctic business report, the first quarter of this year, the Antarctic electricity supplier realized business income of 42 million yuan, an increase of 28% compared with the same period last year, to achieve the net profit attributable to parent company 16 million yuan, an increase of 267% compared with the same period last year.

Researcher Hong Tao here also said that from the accounts receivable, the first quarter of this year, the Antarctic electricity supplier accounts receivable balance of 359 million yuan, the end of the balance of 318 million yuan, down 11.4% over the same period last year, has significantly improved, which reflects the characteristics of the Antarctic electricity supplier more features: as the upstream and downstream are small and medium-sized manufacturers and small and medium-sized sellers, the company gives full support on the funds, to help speed up large-scale. Companies cooperate, and because their main products are mostly cost-effective products with high functionality, the probability of receivables being bad debts is minimal.

Hong Tao predicts that in the first half of this year, Antarctic electricity supplier's net profit increased by 149%-200% (corresponding to 83 million -9950 million yuan). As a result of the company's category and channel characteristics, it is seasonally obvious. In the second half of the year, the income and profit share is relatively large. The net profit in the second half of 2015 accounts for 80% of the whole year.