Mu Lin Sen: A Pair Of Shoes That Make People Happy And Comfortable Are Produced In This Way.

　　 Online retailers It has become one of people's life style as a fast moving product. Shoes and clothing Industry, in fact, the store is under the impact of the electricity supplier, entering the era of rapid shuffle. According to the data, in 2015, the shoes and clothing brands that we knew well had closed nearly 10000 stores from sports shoes to casual wear.

And in such a market tide, there is a monopoly shoes enterprises, but also according to their rhythm, prudently open shop, steady growth, no leap forward, not negative, not only do it make its dealers open shop to make money, but also can let buyers who buy their shoes to buy second pairs, third double...

"Please help me find a shoe!"

Customers say they haven't worn such comfortable leather shoes in 20 years.

Monday morning, Mu Lin Sen WeChat operation customer service Li Wei, as usual, opened the WeChat backstage to answer the message of consumers one by one, one of which made him feel embarrassed. A customer from Hangzhou asked Mu Lin Sen to help him find a leather shoes in 2014. The customer said in the message that he had been wearing leather shoes for 20 years and had not yet worn such comfortable leather shoes. He urged the staff to help him find it.

Similar events like this are often encountered by Xiao Li, but this Hangzhou customer is looking for shoes 2 years ago, which made him very embarrassed. Since the beginning of the "small single quick return" policy, the warehouse has basically no inventory. Finally, Xiao Li had to find a similar new item to the customer according to the needs of the customer.

"As long as we walk through our wooden shoes, more than 80% of the guests will definitely come back to buy them. Many of the old customers are family members who wear only the shoes we make. Xue Yuxin, director of the wood Lin Shun camp center.

"Hand stitching is softer no matter what!"

A pair of shoes that make people happy and comfortable are produced in this way.

In 1998, at the beginning of the establishment of wooden forest, Lin Rongzhou, founder of Mu Lin Sen, has been on the road of entrepreneurship for nearly 20 years. After a thorough investigation of the market, he positioned the products of MLC as high grade casual shoes. Lin Rongzhou's idea is to make a pair of shoes that will make people comfortable and comfortable by using real materials and materials.

With such a mindset to make shoes, in recent 20 years, every single pair of shoes has been given such anticipation from design, material selection, process design to final molding. "At the beginning of the design, considering the problem of foot type in the north and south, we have consciously separated the shoes that fit the feet of different regions." Qian Yuanfeng, director of the development center, told reporters.

Three factory director Zhen Dong Xing showed the workers were about to cut a roll of leather. "Real animal skins may have minor defects from scar wounds, which are difficult to identify with intelligent cutting machines. So we still insist on cutting them manually." Zhen Dong Xing told reporters that the material used for leather shoes is basically the first layer of cowhide or sheepskin, while the insole and shoes are made of pigskin and other relatively soft and breathable leather materials.

In the production workshop of Mun Lin Sen, a skilled worker is doing manual sewing. "Although there are already special shoe machines that can replace artificial stitches, manual sewing is softer and closer to the needs of the human body, from appearance to wearing." Zhen Dong Xing said.

"Sweeping is like entering a familiar old shop!"

From knowing more than three years of old sales to O2O at first sight

In a street of tea and food on Tian An Road in Quanzhou, the surrounding shops have been changed and replaced, and the flagship shop with a unique category has been here for fourteen years.

In Fujian, the main brand of shoes and clothing brands, many stores that are built from the brand are hard to make profits. The number of brands that can be chosen and the price is low are the main reasons why franchised stores are hard to survive in the local market. "The customers who started to locate customers are high-end customers. This part of the customers is less likely to be shunted by e-commerce providers. Moreover, customers can enjoy VIP level services in our stores. These old customers have been steadily supporting the performance of physical stores." Xue Yuxin said.

In Mulin Sen's store, water service is the most basic service. What makes the old customers feel intimate is that the attendants in the store are basically old friends who have known each other for more than 3 years, and stable sales consultants have become friends in their lives. These old sales people basically understand the needs of each old customer for style, color and wearing occasions, and every time they enter the shop, they can quickly find their own shoes.

Now, in order to facilitate these old customers to buy shoes, he developed a set of O2O sales system for single store. "Customers are accustomed to buying shoes in a certain store, but sometimes they may not have time or inconvenience to shop, so we move the store to the line, sweeping the two-dimensional code of our single store, just like entering a familiar old store, and can quickly buy shoes for ourselves and our families."

Xue Yuxin told reporters that many of the old customers were all wearing wooden shoes, and online O2O was also designed to meet the needs of customers. And this O2O and Taobao and other online shops are essentially different. "The products on our O2O are exactly the same as those in the physical store, and only serve our old customers. This is a unique and honorable treatment for our old customers." Xue Yuxin said