Parkson Group Lost 124 Million In The First Half, Same Store Sales Fell 9.7%

August 17th (today)

The group released interim results for the six months ended June 30, 2016.

During the reporting period, the total sales volume of business in Parkson dropped to 8 billion 495 million yuan, or 12%, due to the weak consumer sentiment in China.

Same store sales fell 9.7%, gross margin of commodity sales fell slightly by 0.1% to 16.7%.

Total operating income decreased slightly by 7.2% to 2 billion 325 million yuan.

The loss attributable to shareholders during the period was RMB 124 million yuan.

The loss per share is RMB 0.047 yuan.

In the first half of the year, Parkson commerce continued its pformation.

Take Shanghai Baisheng City Guest Plaza as an example, the store takes South Korea as the theme, providing diversified food and dining options, and arranging exquisitely and exquisitely.

On this basis, the number of store sales after the pformation has more than doubled, reflecting the consumer's recognition of this new retail concept which emphasizes the overall shopping experience.

Meanwhile, the Qingdao Golden Lion Plaza, also a landmark of Parkson's commercial development, opened in June 18, 2016, which means that Baisheng group began to enter the Chinese shopping plaza market.

It is understood that Qingdao Golden Lion square has a total construction area of 230 thousand square meters and a retail area of about 123 thousand square meters, to provide consumers with Qingdao.

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More than 200 brands including Muji, Spao, Chaps, TOUS and other famous brands.

As the flagship store of the fashion life of Parkson commercial group, Qingdao Golden Lion Plaza concentrates on the Parkson Department store, supermarket, fashion brand store and restaurant in the same Plaza.

Parkson's brand occupies about 25% of the retail area of Golden Lion square.

At the same time, Golden Lion Plaza successfully covered international cosmetics counters such as Lancome, Sisley, YvesSaintLaurent and GiorgioArmani.

At the same time, as a supplement to Parkson network of group website, Parkson launched a mobile shopping app "Parkson mall" in June.

In the first half of 2016, Parkson closed two stores with poor performance as part of the management's continuous efforts to optimize the performance of the store network.

In order to expand the fashion and catering brands to continue to consolidate their products and services, Baisheng commercial HoganBakery, a brand flagship store opened in Taiwan, will open in the second half of 2016 at the new world of Shanghai tourism landmark.

At the same time, Parkson's first independent supermarket is scheduled to open in the next six months to further optimize the group's retail formats.