CK Parent Company'S Revenue Grew 3.7% In The Second Quarter.
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The PVH group's three months ended July 31st, benefiting from strong sales performance of Calvin Klein, and its revenue grew by 3.7%, from $1 billion 860 million to $1 billion 930 million.
Because of its strong performance in the wholesale market in North America, PVH group's brand Calvin Klein grew by 12% to $726 million in the second quarter.
The head of PVH group said that Calvin Klein's retail business in North American market increased slightly. However, due to the continued weakness of consumers' consumption desire and the impact of the strong dollar on passenger flow, Calvin Klein's same store sales in the US market fell by 4%.
In addition, its brand Tommy Hilfiger also recorded a growth of 6%, earning $860 million, but sales of Heritage Brands declined by 14% to 347 million dollars.
PVH group CEO Emanuel Chirico pointed out that the current Calvin Klein and Tommy Hilfiger business development momentum is good, the wholesale business in North America is also gradually improving, but due to the downturn in consumer shopping and the impact of declining passenger traffic, the group is still under the pressure of sales decline of the above two brands in international tourism area stores.
Emanuel Chirico revealed that the group will continue to invest in marketing and business strategy in the next six months, including the Calvin Klein design team led by Raf Simons and the capsule series of Gigi Hadid cooperation, the advertising campaign of Tommy Hilfiger autumn dress series and the development of e-commerce.
At the beginning of this month, Calvin Klein finally admitted publicly the well-known secret of the fashion circle. It formally announced the designer Raf Simons as its new creative director, and the series of Raf Simons designed for the brand will be released early next year.
A survey by retailers, creative directors and other fashion industry shows that most people are supportive of Raf Simons and believe that he has the ability to reshape Calvin Klein, which is exactly what brands need.
In view of his preference for minimalism, the presentation of art and culture, and the design of men's clothing series with direction and youth orientation, the industry believes that Raf Simons will brand new businesses from a brand new perspective. The Calvin Klein parent group currently has a global sales volume of US $8 billion, and is expected to achieve the goal of US $10 billion after the accession of Raf Simons.
In anticipation of the whole year, PVH Group expects earnings per share adjusted to be between $6.55 and $6.65 this year, slightly higher than the previous US $6.45 to US $6.55, but still lower than the US $7.05 forecast for the same period last year. The adverse exchange rate effect will reduce the profit of US $1.6 per share.
The Group expects annual profits to rise by 2%, of which the profits of Calvin Klein and Tommy Hilfiger will rise by 5% respectively, while Heritage Brands profits will continue to decline, with an expected fall of 8%.
In the 2016 plan of the group, we have adopted a prudent approach to this situation. Therefore, the Group believes that we can successfully break through such environmental difficulties and continue to play a strong platform and business model through the best team in the long term.
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