Taobao Global Joint Purchasing Taobao Live Launched "24H Global Live" Campaign

Jointly

Launch the "24h global scene" campaign.

It is reported that more than 500 global buyers are buying live broadcast around the world, attracting tens of thousands of online viewers.

It is understood that the whole world will buy the whole process of buying merchandise live, and will also ask the counter clerk related questions according to the user's message.

The user clicks the left picture or the baby in the lower left corner of the live broadcast. It can jump to the purchase page directly, and can also click the live picture on the lower right corner of the purchase page to return to the live room.

It is understood that the area where the buyer is active covers Western Europe, Eastern Europe, the Middle East, India, Southeast Asia, Hong Kong, Macao, Taiwan, Southeast Asia, Australia, the Pacific, the United States, the west, the United States, China, the United States, the East and South America, and the Atlantic.

In addition, the reporter observed that the products that participated in the event were not labeled as "global purchase". Some of them were ordinary Taobao shops opened by buyers, and some Taobao shops were only one drill.

Even a buyer said in a live broadcast, "I have just started purchasing, and many things are not yet understood."

In fact, this activity has its own way.

The global buyers are a good way of publicity, but there are still some auditing standards to become global buyers.

A few days ago, the Taobao rules added the "Taobao global purchasing hand market management standard" to clarify the Taobao seller's access standard, the refund standard and the exit reentry standard in the global market.

The rules mentioned that goods in shops must meet the requirements of overseas commodities.

Taobao will be based on the seller's main category, product attributes, and product details.

In terms of the dimensions of commodity procurement and so on, it comprehensively determines whether it is an overseas commodity, which requires that the proportion of overseas goods in the store and the sales of overseas goods account for 100%.

In addition, users who apply to become global buyers need to provide proof of their identity overseas, including, but not limited to, overseas passports or Hong Kong, Macao and Taiwan regional identity certificates (valid for not less than 6 months). Mainland Chinese identity buyers need to provide proof of long-term residence abroad, including their passport pages (valid for not less than 6 months) and valid visa (valid for more than 3 months). Passport pages have valid and valid entry records for the visa.