The "Big King" Of Shoes And Lantern Circles Needs Those Elements Successfully.

In " China Shoes Capital "Everyone in Jinjiang knows that" Wang Mingjun is right to buy shoes and look for "four shoe lights". But not everyone can buy shoes lights from him. Whether Amazon or Tmall, just enter "lamp shoes" two words, jumped out of the product page at least 2 pages or more, the price range from tens to hundreds of dollars. All kinds of words and phrases of "star money" and "exploding money" occupy the screen. "A pair of ordinary shoes can be added to the LED shoes lamp design, and the wholesale price can be increased by at least 20 yuan or more," said Ding Zhilong, owner of "Nan long shoe material" from Chen Tai.

The profit from this explosion is considerable. Whether it is foreign trade or domestic sales, large quantities of shoes are being sold at a price higher than the actual use value. "A pair of shoes that originally sold for 70 yuan can be sold for more than 150 yuan after they have a shoe light. But if the quality of the shoes is not stable, a batch of returns will kill a processing plant.

　　 Shoe factory queuing to pick up goods

No one knows about this supplier.

In Jinjiang, China's shoe capital, everyone knows: "buy shoes to find lights". Shine shoes Wang Mingjun must be right. But not everyone can buy shoes lights from him.

The four shoe shoes are made of polymer lithium batteries, which can be recharged 450 to 500 times. Charge for 3 hours and continue to turn on for 5-7 hours. In terms of material usage, the soldering tin, lamp bar, lamp bead, terminal wire, glue, steel plate, double wall tube, control board and USB charging line of shoes lamp are all environmental protection materials tested in Germany and the United States. This material does not produce any side effects on the human body.

The main products of Yao Sifang lighting include: LED colorful charging shoes lamp, LED horse racing charging shoes lamp, LED remote charging shoes lamp, LEDAPP Bluetooth mobile phone control shoe lamp and dozens of series of products.

Quanzhou Yao Sifang Lighting Co., Ltd. is the predecessor of Jinjiang "Zhao Yi lighting lighting factory". It has only taken 8 years to develop from a small lighting factory to an integrated company with an area of 6000 square meters and a registered capital of 1 million. Today, Yao Sifang not only has an independent core R & D team, but also is rated as "China's famous brand" by China Light Quality Assurance Center. The strength and quality of its products are deeply recognized by the industry, and its products are exported to all parts of the world.

Wang Mingjun is the founder of Quanzhou Yao Sifang Lighting Co., Ltd. In 1998, he started working in a shoe factory. He started his business in 08 years. Now Yao Sifang company has been recognized in the industry. What kind of entrepreneurial story does Wang Mingjun have?

　　 Lighting industry switch to shoes and lights

Pass rate from 1/3 to 95%

Lighting in 2012 Lighting industry Wang Mingjun, who has some experience, registered the trademark of "Yao Si Fang". Began operating private brand lighting products. In the first two years, the performance was mediocre, not only did not profit, but also overstocking a lot of inventory.

By 2014, "we had planned to sell these stocks and go out." Wang Mingjun said, at this time, LED charging light shoes appeared, huge profit margins, so many shoe factories regard this emerging product as an opportunity for enterprises to turn over.

During a chat that an old customer was unable to buy shoes lights, Wang Mingjun was inspired to start trying to find the direction of product adjustment from LED interior lighting.

Wang Mingjun put all his energy into the study of shoe lights. In order to find out the difference between shoes and ordinary lights, Wang Mingjun ran back and forth in Shenzhen and Zhejiang. It took six months to find a reliable supplier of materials. Wang Mingjun did not dare to enter the trial stage, but he could not succeed.

"Olin torch took the first order. A total of 4680 pairs of shoes lights, 1800 pairs of unqualified. Wang Mingjun has been hit hard: "we can only improve the product with more cost, otherwise we can not face the customers." The first card in a shoe lamp is basically a losing proposition.

Soon, another shoe factory came to the door. Wang Mingjun made 500 pairs of tests first. With prior experience, the pass rate of this product has reached 95%. This made Wang Mingjun firm confidence in making shoes.

　　 Everyone responsibility system

The pass rate is above 99%.

By the year October 2015, the orders for the four sides of the Quartet began to show explosive growth. Orders are many, the team is understaffed, and the quality is facing a severe test. Reworked products are stacked with pipelines.

To this end, Wang Mingjun set up a product quality testing workshop, and formulated "every Monday regular meeting + a daily sampling inspection" system. At regular meetings, the defective products in a week should be aggregated. We work together to study the problem of defects and find solutions to them as soon as possible.

Thus, Yao Sifang The level of technology has been significantly improved, so the details of workmanship can not be careless, otherwise it will directly affect the quality of products. "Unqualified products must not enter the market, otherwise the reputation of the company and the interests of the customers will be affected, so we have to test the products every day." In the quality inspection section, the company adopts the "everyone responsibility" system to ensure that the pass rate must reach more than 99%.

Each employee signs a quality agreement with the company. The rate of passing the products to ensure that they are responsible must exceed 99%. If the qualification rate is lower than that, the employee shall accept the corresponding penalty according to the number of times unqualified. If the quality problem occurs after the goods are released, the inspector must bear full responsibility.

After the implementation of this system for over a year, the passing rate of every batch of shoe lamps has been maintained at over 99%. "Even if our shoes are 5 or 1 yuan more expensive than the price of other manufacturers, many customers prefer to cooperate with them. Now we are already designated suppliers of several foreign brands."

Wang Mingjun said frankly, "credit, contract, quality, service first, customer first" is our principle of doing business and making products. From the LED lighting industry to the shoe lamp industry, if there is no customer trust, there will be no Quartet today. Now, Yao will devote more energy to the innovation links of product development and strive to provide more choices to customers, and move towards the goal of benchmarking enterprises.