Smith Barney Apparel Promotes Its Own Brand Business Pformation

(002269) in the evening of August 29th, the semi annual report of 2016 was released. During the reporting period, the company achieved operating income of 3 billion 74 million yuan, an increase of 10.7% over the same period last year, and the net profit attributable to shareholders of listed companies was -6019 million, an increase of 36.48% over the same period last year.

During the reporting period, the main business income of the company reached 3 billion 39 million yuan, an increase of 10.68% over the same period last year.

Among them, the direct business revenue increased by 13.24% over the same period last year, maintaining a good growth momentum; the franchise business continued to decline and the revenue grew by 7.08%.

Mei Bang apparel said that during the reporting period, the company has further promoted the pformation and innovation of its own brand business. The Meters/bonwe main brand has launched five series of leisure, urban, fashion, MTEE and Tebond styles.

We should actively improve sales performance, expand sales channels, accelerate the development and practice of new businesses, enhance the professional competence and lean management capabilities of the organization, and provide a more cost-effective lifestyle for all kinds of target consumers.

The company continued to strengthen the meticulous management of traditional channels, and achieved positive growth in revenue and total revenue from direct and franchising channels.

We should enhance the "end to end" management capability, make up the weak links in management and improve the efficiency of resource integration, and provide differentiated products and personalized shopping experience for consumers through different channels.

At the same time, the company and famous animation, game and Internet Co increased cross-border cooperation, from creative design to product development, marketing and other links to carry out deep integration.

With the help of Disney, Shanghai officially opened the park, including men and women.

, home furnishing, children's wear, accessories and

And other categories of Disney fashion products.

In addition, the United States apparel said that the company actively enhance the online and offline interactive consumer experience, has basically realized the national franchises, Direct stores and online state purchase business to achieve full interaction, fully realize the direct line of the next line of mobile payment, to achieve the National Alliance, Direct stores and all online customer service support, as well as about thirty million members online and offline shopping experience.

For the future development, Mei Bang apparel said that the company will continue to further promote the pformation and upgrading of its own brand business, expand its channels and enhance its performance, consolidate the development and practice of new businesses, and further improve the professional competence and lean management capabilities of the organization.