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    Haider Ackermann Is The New Creative Director Of Berluti.

    2016/9/6 15:35:00 43

    Luxury BrandBerlutiHaider AckermannCreative Director

    With the expansion of the Berluti store network and the increase of product categories, brand revenue climbed from 30 million euros in the year to 100 million euros recorded at the beginning of this year.

    Haider Ackerman began studying at Royal College of Art in Antwerp in 1994. After graduation, it created a personal name brand in 2003. Its first menswear series was unveiled in Paris men's wear week in June 2013.

    Berluti's operating income has maintained a two digit growth in the past few months, and the market potential is optimistic by the industry.

    The Berluti plan will continue to expand its store network, and will open a new store in the center of Las Vegas in November, and will enter the Brighton Avenue in Hollywood early next year. Antoine Arnault also reveals that the brand will enter the Asian market next year.

    For this appointment,

    Berluti

    CEO Antoine Arnault said that Haider Ackerman's talent and creative talents are the best candidates for this position.

    Haider Ackermann also said in a statement: "it is a great honor to be able to join the luxury brand of Berluti, and will accept this brand new challenge brought by the famous brand of high-end luxury men".

    Berluti, as a classic French Paris luxury men's wear brand, began in 1895. After four generations of operation, it was bought by LVMH group in 1993, and launched a series of advanced leather products in 2005, and launched a complete garment series in 2011.

    Antoine Arnault stressed: "the positioning of Berluti is a luxury.

    Men's wear brand

    In addition to advanced customization, we also sell casual casual garments. The combination of leisure and advanced customization is in line with the company's strategy. "Two

    Footwear is still the most popular product of Berluti, and the series of garments made by Saroti is also very popular.

    For the brand launch of the clothing series, Antoine Arnault said that no matter it was a fashionable white running shoes running out of the white Stan Smith, it is still a simple leisure T-shirt that has become an essential fashion item. "

    Leisure is king

    The scene is everywhere.

    When asked by the media whether she had bought the product of Haider Ackermann's brand name, Antoine Arnault said she had bought a black sweater designed by Ackermann on Mr Porter, simple and versatile and comfortable.

    At present, there are 45 boutiques and 20 wholesale stores in the world.

    Antoine Arnault also revealed that since Alessandro Sartoi joined and launched the clothing series in 2011, with the expansion of the Berluti store network and the increase of product categories, brand revenue has climbed from 30 million euros in the year to 100 million euros recorded at the beginning of this year.


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