Where Is The "Cross Border Pformation" Road For The Development Trend Of The Collection Store?

Under the pressure of the electricity supplier,

We have to consider pformation.

For a while, cafes + clothing, snack bars + clothing...

All kinds of "department stores", like flowers bloom, compete for beauty.

Can such cross-border pformation bring the counter attack of the physical store? For this, insiders pointed out that through the superposition of various formats, the entity store will enhance the sense of experience and personalization, which will be a trend of the future entity retail industry.

The rise of multiple formats stores

Tea time, and girlfriends chat while drinking coffee, suddenly a long dress in the shop gives you a bright look.

"This dress is pretty good!" and started to try on the dress with her girlfriends, very beautiful, and bought it! Such a casual lifestyle is not a story bridge, but a real and real appearance in real life.

Actually, I plan to have a cup of coffee, who knows the fashion displayed in the shop, and finally brings two skirts to go home. When I go out for a meal, I can also enjoy the latest antique furniture from the world. If the restaurant's table and cutlery are good, you can also pack it together and buy it home. Look at the new clothes bought by the shopkeeper, clean out the new books, and invite the designers to get the curtains at home.

Since the end of last year, a variety of brand and multi function collection shops (also known as buyers' stores) have sprung up in the streets of Ningbo.

Under the pressure of the electricity supplier, the traditional department store is in a very difficult position.

And whether this cross-border pformation can bring more people to the business is still waiting for the test of time.

"If you buy clothes just for clothes, it's boring."

After 90, most people's views are very representative.

For 80 and 90% of the consumers, it is difficult to meet their needs.

What they need is to play while walking to meet their diversified experience.

Of course, such a complex form, while meeting the needs of consumers, is also more in line with the intention of shopping centers and complexes.

A shop has clothes to see, have household goods to buy, can read and drink coffee, can also do nail, custom cloth household goods, and even to open a sharing meeting.

Last year, the 11 moon phase and the first floor of yantiu shopping center were a collection store with multiple brands and various formats.

In this mix and match space, all kinds of special products are dazzling. Nearly half of the shops are over ten brands of fashion and accessories.

The store also displays daily necessities and household items that are shoppers from all over the world: Italy handmade umbrellas, natural scented British aromatherapy products, German marble mobile phone shells, well-known photographers or painters, etc.

Walking into the deep part of the shop, you will find that there is room for leisure and social interaction.

Large volumes of books and coffee bars and desks and chairs allow customers to drink coffee and read books here, or even embroider eyebrows on the side of the nail area, or ask designers to customize a set of curtains or couplers in their art area.

Multiple choices mean a variety of possibilities. In addition to being attracted by clothing, a middle-aged man enters the shop with fragrance and spends hundreds of yuan to buy a citrus lemon flavor.

Studies have shown that the benefits of introducing a collection store in shopping centers are far greater than that of department stores, because a collection store is equivalent to a brand theme area, in addition to magnifying its selectivity on a certain category, it also increases the volume ratio of the brand.

"This kind of gathering mode in foreign countries is more common, and both Paris and Japan have. We hope to provide a fresh space for consumers, both shopping and experience."

The staff of the collection shop told reporters.

Stores are training customers, and customers are also training businesses.

It is understood that the current collection store format is not uncommon in the northern Guangzhou, Shenzhen and other first tier cities, facing such difficulties, but in Ningbo, it began to grow up from the end of last year.

At present, the collection shops of various modes are springing up in the South Street, Drum Tower, Qian Hu Tian Di, and 1844 popular commercial blocks.

The main reason for this is that brand businesses are actively trying to cross border compound operation, while the traditional department stores are planning pformation and upgrading.

"We don't sell clothing in particular, we just connect the timeline and integrate several consumer scenarios.

When customers come to see beautiful clothes, they will grow grass in their hearts. They will come to weeds sooner or later.

Yesterday, a customer bought coffee and bought two clothes. "

The gathering shop in Ningbo is a new format. While the store is training customers, customers' consumption habits also determine the future direction of the store.

Entering the DSKYHOME of Nantian old street, all kinds of antique furniture are very bright. There are elephant decorations in Thailand, antique tea table boxes in Egypt, and 100 years of history display cabinets in Italy, each of which is selected by shopkeepers from all over the world.

"Guests can drink tea while choosing furniture accessories, and have favorite desks and chairs and tea sets to buy home."

Xu Zhaodong, owner of the store, told reporters that DSKYHOME is a collection store from around the world to buy creative furniture accessories, and Spain's exotic cuisine. It opened for half a year, and there were more than 10 merchants from all over the world.

Studies have shown that

More diversified, consumers stay in the store for more than 3 times the traditional single store, while the collection mode can reduce the rental pressure and personnel costs per square meter in the shop, and enhance the profitability of the shops.

This is also one of the reasons why franchisees are favored by franchisees.

Sales performance ranks first on the floor, and collection stores become "new favorites" of shopping malls.

In recent years, when it comes to the decline of department stores' performance, the homogenization of shopping malls has always been a subject of much criticism.

The mode of collection shop or buyer shop is a seemingly small market, which caters to the needs of urban youth.

This group "has a clear understanding of brands, has a clear definition of their preferences, but there are very few time for shopping." the traditional department store business model can no longer meet their needs well.

Miss white-collar, who goes to the consignment shop almost every one or two weeks, says, "not only can you dress your favorite clothes in the store, but the most important thing is to feel the latest fashion information.

Nowadays, many customers regard the shopping mall as a fitting room, but the store stores many designer brands, and builds a direct bridge from designers to customers. Some styles are limited, and it is hard to find them online, so many people like to come to the store.

"Clothes are very special, the price is not expensive, sometimes the discount is quite cost-effective, the only problem is that every dress is not very large, often the fancy style is broken."

Ms Hu is a frequent visitor to the brand. She feels that this multi style shop offers more choices.

"The overall style of this brand is younger, and it is all the works of original designers. Some designers may just go out of school, and their popularity is not high.

The design works are all OEM, so the quantity of each style may not be large, but the biggest advantage is that the design is good, and it is not easy to wear a shirt.

Experts, the idea of building diversified experience, and the collection store mode are worthy of reference from traditional department stores.

"In the more and more abundant material, we need more experience and shopping together. We need to tap the needs of consumers and solve the problems of high repetition rate and poor rental capacity in traditional retail and department stores."

Yin Qiuping, director of marketing and consumption promotion division of Ningbo Municipal Commission of Commerce, believes that the collection store providing diversified experience can better cater for the needs of young consumers.

There are many types of collection shops, one is a brand collection store that combines multiple brands, one is a boutique shop with a buyer's hand, a buyer selects all kinds of special products together, and another is a lifestyle shop, which takes a certain form of life as a store location, and products are all combined around these forms.

Because the brand is more diversified, consumers stay in the store for more than 3 times the traditional single store. At the same time, the collection mode can reduce the rent pressure and personnel cost per square meter in the store, and enhance the profitability of the shops.

This is also one of the reasons why franchisees are favored by franchisees.

In addition, when choosing some suggestions to provide consumers with some collocation, customers' loyalty to multi brand stores is also much higher.

"Under the impact of the electricity supplier, the real department stores are having a hard time.

To be sure, the emergence of a collection store provides a reference for the pformation of commercial real estate in the face of excess.

In the context of encouraging public entrepreneurship and innovation, the collection store as a sample of innovation and pformation of department stores can also be used for reference by other industries.

Experts believe that although the collection store mode is worth affirming, it is not easy to do well, no matter whether it brings new challenges to operators or regulators.

"For operators, the management of multi formats requires all aspects of management and resource integration capabilities.

For regulatory authorities, it is also necessary to change the traditional way of thinking and look at the new mode of this department store with new ideas.