2017 Spring And Summer Fashion Week London: Fashion In Post Printing Era

London Fashion Week is a big activity in the fashion circle, but it can not be given.

We have a definite answer.

Whole

The design of the series seems to be 00 broken, but many new designs are too loose.

JW Anderson thinks his design is "snapshot (snapshot)" - he just wants the audience to see the beautiful clothes instead of studying the fabrics.

This is not his original word, but that means it (laughs).

In the show, whether it is a leather shirt or a shiny shoe or handbag, the design looks 00 pieces.

This whole body seems to be hard to put up from head to toe. You don't want to wear it like this, but individual items may interest you.

London Fashion Week -Burberry

Anderson wants to break one of the fashion circles.

Loewe has released a poster to release a new series to be exhibited in Paris, so that customers can see the latest design before the fashion circle.

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Always facing the empty desire of consumers: customers look around but buy nothing.

Always challenged to find a delicate balance in design and sales.

Burberry first broke the established rules of fashion circles. Last May, Christopher Bailey began to be CEO and was responsible for managing the creative sector. This year, he unified the sub level of Brit (London, Prorsum and Prorsum) at the price levels of the Burberry group.

It is both straightforward and simple; canceling the new product release in the quarter of September, it has only made two shows a year.

The whole fashion circle is shocked: is this the end of fashion, or is it a sign of a new era?

This is indeed very embarrassing.

I always want to show my creativity, but I worry that it is too ungrounded to cause sales slump.

Creativity and sales are really hard to break up, which also makes designers difficult.

It is usually priced at 6 digits and is only open to 1000 customers worldwide.

They have to consider whether their designs can be sold.

Unfortunately, sales are often more concerned than design.

Therefore, some designers take customer preferences as the starting point, and only try to introduce new designs faster and neglect the quality of the design.

However, only good design can make it possible.

Take a more stable step.

It may change its name, but Bailey has not been completely constrained by income concerns. 2016 autumn and winter series are still pleasing to the audience, and even make up for those neglected by the Burberry brand before, as in the design of Anderson, there are always single products that people start writing: a good coat, exquisite diamond shoes or metallic dress. Burberry deleted the trademark Prorsum, which is the Latin meaning of "forwards (Xiang Qian)".

Bailey attaches importance to the artistry of design, rather than just using clothes as merchandise - he is not just selling people.

High-end dream is also selling skirts.

Pragmatism overshadowed the industry's original intention.

London Fashion Week -Alexander McQueen

On the other hand, some people insist on the traditional fashion circle rules.

Alexander McQueen's Sarah Burton is always full of sadness - she has been trying to match up with the luxury giant Kering (Alexander McQueen is also under the Kering group).

This season, Burton returned to London with a new design from Paris. The new design is conservative and convergent, focusing on practicality. Though it has moved out of the fairy tale again, it still failed to make any breakthroughs.

The new design of Christopher Kane is also a pleasant surprise.

In the era of post digital printing,

Using the way of pleated or natural draping on printed skirt, the plane is three-dimensional again. It is called "lost and sought" by designers.

Christopher Kane has been in its tenth year. The brand has been attracting much attention in its design and taste. It is also the first brand to adopt nylon elastic fabric and velvet.

In the 16 quarter, the new design continued the stereoscopic, complex and colorful printing patterns, and to a certain extent, continued the tradition of fashion circles.

London Fashion Week -Erdem

The design of Erdem Moralioglu is also of great concern: the lace element embodies elegance and elegance; the flat bottom and low heel shoes make people feel relaxed and casual, and create elegant images.

The whole series is not too mature and exaggerated, but elegant to the advantage.

It's not hard to imagine that customers will struggle to wear such a thing.

In order to sell clothes.

In the battle of design and sales, ensuring sales volume may be the number one - the result is really frustrating.