J.Mendel And Allsaints Celebrate Fashion Week With Short Films.

Participating in Fashion Week

In order to show just a few minutes in the show, people often go through months of preparation and pay a lot of manpower and financial resources. More and more people are beginning to wonder if all this is worth it.

During this fashion week in New York, there are many fashion trends.

For example, the French luxury brand J.Mendel and the high street brand AllSaints of the UK have abandoned the traditional show mode of the show and switched to the 2017 spring summer series with the short film.

J.Mendel

In a two minute MV video clip, the inspiration of model Ondria Hardin's spring dress comes from "the nature in shadow".

It is worth mentioning that the famous American rock band Smashing Pumpkins founder Billy Corgan participated in the production of the video clip through the original soundtrack.

(Billy Corgan J.Mendel is the fifth generation descendant of J.Mendel brand, chief designer and son-in-law of CEO Gilles Mendel.

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The film was CO produced with Suspect.tv, the creative content studio. In the movie, 15 sets of J.Mendel spring clothes were used. During the filming, the director of the film used the Arri Alexi camera to capture 200 frames per minute.

Gilles Mendel said: "we want to provide such an experience: visitors can clearly and truly see the workmanship of clothing, and contact with fabrics, which are not done by traditional walking shows.

We realize that future customers are exposed to brands through mobile devices such as social media and mobile phones, so we want them to truly experience J.Mendel handmade luxury goods.

In September 9th, actress Dakota Fanning appeared in the Toronto Film Festival wearing a J.Mendel dress and promoted the latest movie American Pastoral. She also recommended the special MV works produced by Gilles Mendel to critics.

First, the media will hold a media meeting to release a short film, and then a buyer's meeting will be held on September 18~23, at J.Mendel boutique, Madison Avenue.

AllSaints

The short films produced by AllSaints invite the famous actress Uma Thurman and Ethan Hawke daughter Maya Thurman-Hawke. The movie named Far From Here follows the footsteps of New York, escapes from the crowded fashion week of the city of New York, and comes to the countryside of the city of fir, to find freedom in nature.

Such as lace and England embroidery.

This is the first time AllSaints has worked with young stars. Maya Thurman-Hawke is currently a student at the Julia Conservatory of New York.

Wil Beedle, brand creative director, said: "anyone who gets along with Maya thinks she is smart, cool, creative, and loves life."