Northeast Fashion In Dalian Expo

2016 days for 3 days

The theme of "win win Dalian" is fruitful.

This Dalian Clothing Fair has proposed that we should continue to expand our trading platform. Starting from 38 degrees north latitude, Dalian, along the two node cities of 42 degrees north latitude, Shenyang, 44 degrees north latitude and Changchun, to the north latitude 45 degrees Harbin, we will open up the Northeast fashion and fashion northeast fast track, and strive to attract overseas brands to enter the northeast through the window and platform of Dalian fair.

At this year's fair, the northeast and northeast garment enterprises are facing the challenge, but also welcome the opportunity of pformation and upgrading.

People in the Northeast garment industry are also thinking about how the Northeast garment industry is going to win the road.

Dalian Garment Fair has been innovating constantly in accordance with the changes of industry and market, and is growing with Chinese clothing brand.

Before the opening of the conference, the Organizing Committee of the fair held 3 press conferences in Harbin, Changchun and Shenyang in late August.

The new positioning and wonderful content and characteristics of the Dalian Expo have aroused strong concern from people from all walks of life in Northeast China.

In the northeastern Harbin Expo, the city held 3 symposiums with Changchun, Shenyang and other related parties.

The northeastern apparel industry is free to say how to strengthen the Northeast garment industry and promote the revitalization and development of the Northeast garment industry.

They believe that the Dalian Clothing Fair has its unique value and advantages.

Exhibitors can use this ecological platform to display their brand profiles and help enterprises optimize their channel resources. For industry related resources, they can understand industry trends for the first time and promote industry communication and cooperation.

It can be said that the Dalian Clothing Fair will integrate business development, three-dimensional promotion, trend publishing and information sharing, and become an "ecological resource platform" to help brands and channel terminals grow in an all-round way.

They believe that the market demand of the Northeast garment industry is large and there is a certain industrial foundation. We hope that through the platform of the Dalian Clothing Fair, we can better gather the resources of diversification, multi fields and multi perspectives at home and abroad, innovate business models, extend the development chain, and promote the development of enterprises and local economies, so as to achieve a new spanning of the Northeast garment industry.

The Northeast garment industry also suggests that in the future, we can rely on the Dalian Pavilion of China fabric museum to provide diversified, fashionable and fashionable accessories for the Northeast garment enterprises, and create a long-term service platform integrating design, fashion trend publishing and technology exchange.

Northeast garment and textile enterprises are facing bottlenecks and opportunities for pformation.

This year's Dalian Clothing Fair and Heilongjiang garment enterprises are participating in the exhibition.

Reporters noted that most of the products sold by Heilongjiang clothing enterprises were linen products.

There are enterprises in charge of "science and technology card", with high technology as the guide, and actively developing high-end market of linen products; some enterprises are playing the "culture card", which has injected deep historical and cultural accumulation into the clothing industry by inheriting folk art, and some enterprises are specializing in the low-end product market.

Flax cellulose has the reputation of "fiber Queen".

Heilongjiang has the largest flax market in the country, but in recent years, because of its limited technological level and weak innovation ability, some flax factories with relatively weak strength can only provide simple raw materials rough processing, and the limited profit margins are closely related to the "closure tide" of a batch of flax mills.

In the Heilongjiang clothing and textile enterprises exhibiting, the linen pictures produced by the colorful lotus culture and Art Development Co., Ltd. attracted the attention of many spectators.

According to the introduction, the use of color printing and dyeing technology can not only greatly improve the artistry and added value of linen itself, but also change the backward development mode of traditional flax coarse processing with low yield.

The head of the company said that the technical breakthrough in color printing and dyeing was the change of material.

In the past, it used photographic paper, and now it was painted on flax.

"This is not only a simple material change, but also a breakthrough in the range of flax and printing and dyeing processes.

While insisting on civilian market positioning, the company is also actively exploring high-end customized market.

The Heilongjiang provincial Bei'an fish embroidery handicraft Co., Ltd. brings the provincial intangible cultural heritage, the black fish embroider, is also a wonderful skill.

General manager of the company, Wang Chunyan, President of Bei'an arts and Crafts Association of Heilongjiang Province, told reporters: "this year is the second time that we have come to the Dalian fair. Through this platform, we have received orders from local enterprises in Dalian.

Black fish embroidery has a long history, but it has not been known for a long time because it is located in the northeast corner.

Snakehead embroidery is of great value in the study of the Nu Zhen embroidery techniques in the Jin Dynasty and the inheritance and development of embroidery techniques among the different nationalities in the uyr River Basin.

Wang Chunyan introduced that the orders received by the company were mainly customized, foreign orders were mainly from Russia, and there were also stores in Russia's cloth market. This time, it was once again to participate in the exhibition, so as to promote publicity and start the name of Bei'an black fish embroidery.

"Wine is also afraid of deep alley".

Wang Chunyan said that the enterprises themselves are not able to do their own propaganda and promotion, while looking for specialized companies to promote marketing, it is very energy and money to say, the effect is not necessarily able to achieve expectations.

In addition, "can do not say" also let Wang Chunyan feel some "loss".

Despite the bold innovation in embroidery and keeping pace with the times, poor publicity is a common "heart disease" in Northeast garment enterprises.

Industrial clusters will be the inevitable trend of the future development of the clothing industry in Northeast China.

On August 19th, held in Zhejiang in 2016, China garment industry cluster development conference and the national garment industry statistical work conference, "China's apparel industry cluster" 13th Five-Year "upgrading and development strategy outline" was officially released.

As the upgrading roadmap of China's garment industry cluster, the outline puts forward six paths: first, manufacturing upgrading and building new strength; two, upgrading the technology to form a new kinetic energy; three, upgrading the pattern to create a new situation; four, upgrading the elements to build a new ecosystem; five, upgrading management to create new culture; six, upgrading the concept and expanding the new space.

The current market competition has increased from the competition of enterprises to the competition of industrial clusters, from the competition between single enterprises to the competition among regions.

The emergence of industrial clusters not only makes the image of industrial clusters more prominent, the dynamic information release is more unified, the business group receives higher specifications, but also attracts more and more high-quality professional buyers.

At the current Dalian Expo, Shenhe District of Shenyang was awarded the "famous Chinese clothing trade city" by the China Federation of textile industry.

At present, only three places such as Guangzhou and Yuexiu District have won the honor. Shenhe district is the fourth city in the country that won the honor.

As the core area of the central city, Shenhe district always adhered to the service industry.

At present, the clothing trade and commerce industry in Shenhe is mainly concentrated in Zhongjie, Wu AI and south tower business circles. There are 160 clothing stores, 12 professional markets, and nearly 2.5 merchants. In 2015, the trade volume of clothing and apparel reached 65 billion yuan.

In order to promote the regional clothing trade and industry to become stronger and better, Shenhe district has formulated the "clothing trade and industry development plan", persisting in industrial pformation and upgrading, innovating business mode, developing modern logistics, promoting the business and tourism industry structure, and developing e-commerce, so as to create intelligent business circles to raise market formats, and strive to build Shenhe into an important garment trade and industrial base in Liaoning and even the whole country.

At the current clothing fair, the Northeast clothing industry also came to the good news: Donggang, Dandong was awarded the "famous Chinese outdoor clothing city".

Reporters at the Donggang China sports outdoor clothing city industrial cluster promotion conference was informed that since the reform and opening up, Donggang's textile and garment industry has developed well and has become one of the most competitive and developing potential industries.

The Expo will highlight the advantages of the naming and publishing platform of the Northeast clothing brand city. By making full efforts to build the Northeast garment alliance, it will undoubtedly help the Northeast garment industry cluster to accelerate the pace of pformation and upgrading.