At Present, The News Birds Begin To Pform To Smart Tailors.

At present, the news birds start to "

Transformation.

Customers only need to place orders, exclusive.

Send it to your door.

Behind this, new things such as e-business and intelligent manufacturing, which the company involves, are ridiculous to experts.

However,

How does it work?

People must be familiar with customization.

Before the production of industrial assembly line, private tailors shop is customized.

If thousands of tailoring shops across the country accept private customized orders and want to concentrate on one or more factories to produce quickly, it is only a single person and a low cost of large-scale production.

Now, to catch up with all the technology, Wu Zhize, chairman of the wedding bird, will take the lead in the industry.

Since 2015, the birds have gradually deployed the "cloud wing interconnection" intelligent system, consisting of "one body and two wings", that is, the MTM intelligent manufacturing pparent cloud factory as the main body.

"MTM intelligent manufacturing pparent cloud factory", through the CAPP, RFID, intelligent hanging, MES manufacturing execution, intelligent ECAD, automatic cutting machine and EWMS system construction, to build EMTM digital drive factory; "private custom cloud platform", through the two pformation and development of Hybris e-commerce platform, cooperate with domestic professional software vendors to develop virtual reality simulation technology and 3D rendering technology, build PLM, CRM, and other systems to achieve a single flow, one person, one edition, one garment, one type of modular customer independent design; "share big data cloud platform" to achieve the user's personalized demand characteristics mining and analysis, through sample data collection and analysis, so that tailoring tailoring is more consistent with the national figure.

Since the implementation of the cloud wing interconnection project, it has brought considerable economic benefits to the wedding birds.

The layout of "happy bird" is "private custom" market.

It is understood that Zhejiang newspaper bird bird clothing Limited by Share Ltd listed in July 2007, 2014 customized services have accounted for 12% of the reported bird sales.

Wu Zhize said: "according to the analysis of data in recent years, the market prospect of private custom business is very broad. We are confident that private custom business in 2017 will account for 50% of the sales revenue of the company's own brand."

From the perspective of segmenting the market, the private custom market is still considerable. It takes the consumer as the guide and realizes the zero distance contact between the customer and the enterprise. Through the interaction with the users, an inverted business model is formed, and the demand for orders can meet the needs of modern consumers' Personalization and fashion. Generally, the individual tailor shops can not meet the needs in large quantities. The company uses the advantages of industrial intelligent production to meet the needs of mass customization, and has a short production cycle, which can reduce capital occupation and no inventory risk.

The wedding bird clothing said that as early as 2003, the company started its customized business, and has already had more mature customization capabilities. It has accumulated more professional professional teachers, and has database support, and has established a large-scale personalized intelligent customization system for the birds. On the channel, the news birds have nearly 800 physical stores, and open official website, official micro and 400 hotlines, etc., and can communicate with customers at any time.

Relying on private customization and joining the cloud wing interconnection project, we really realized the idea of intelligent manufacturing.

With the help of intelligent equipment, not only the cutting efficiency has been increased by more than 5 times, but also the output of customized production has expanded from 600 pieces per day to 1200 pieces, and the pass rate has also increased significantly.

In 2016, the expected revenue of customized business will reach 800 million yuan, and will exceed 1 billion 200 million yuan in 2017.

Persist in main business and continue to pay attention to Internet investment

At present, the brand HAZZYS of the wedding bird clothing is about 15% of the main brand.

Customers can carry out the portable autonomous DIY design according to their personal preferences. They can choose fabrics, accessories, crafts, styles, collar types, yarn colors, etc.

According to the financial report, the terminal sales pressure of the wedding bird clothing is still larger than that of the 7-8 month. The main reason is that the HAZZYS brand profit margin has increased slightly, but the main brand and its brand have declined.

Flangton and St. John row will continue to adopt a shrinking strategy, which will have a certain impact on gross margin.

As of June 30, 2016, inventory commodities amounted to 875 million yuan, of which 42 million yuan was depreciate in 2016.

It is understood that the news bird company keeps collecting customized order data, process data, raw material data, supplier data, manufacturing data, warehousing and logistics data, etc., accumulates 1 billion industry data through the Internet platform and intelligent manufacturing platform, provides 20 trillion different version combinations, and provides 200 thousand fabrics and accessories data.

In addition, the company said that the company will continue to focus on Internet investment, adhere to small jog, prudent investment.