What Kind Of Construction Work Did The Antarctic Electricity Supplier Acquire After Cartel Crocodiles?

　　 Antarctic electricity supplier After purchasing the cartel crocodile, it is mainly done from the following aspects. brand Construction work: first, innovate in product positioning and image, and invite Korea. Designer The brand positioning, brand series and design image were planned to maintain and enhance the brand image of cartel crocodile. The two is to make good quality and meticulous management of the Cartier crocodile with the advantages of the company's brand operation and operation; the three is to expand the sales channels of the electronic business platform; the four is to gradually build the cartel crocodile brand family, including cartel crocodiles, cartel sports, cartel leisure fashion and so on.

At the beginning of June, the Antarctic electricity supplier valued 593 million acquisition of CARTELO (cartel crocodile), causing widespread concern in the industry. CARTELO is a well-known brand of men's wear in China. Its main products include men's wear, casual wear, outdoor wear, leather shoes, leather goods bags, glasses, stationery, etc.

Liu Nannan pointed out that Antarctica is currently implementing multi brand strategy, and the value and location of each brand will be different. Our brands are mainly divided into three categories, one is the LOGO brand, such as the south pole, the Cartier Le crocodile, etc., three is the IP brand, and the three is the CP brand. In her view, the essence of the category is the replication of the successful experience of the mature people in the south. She also said that the Antarctic electricity supplier wants to be a 150 year enterprise, to build a resource ecology circle, to be an employee proud and social respecting enterprise.

Shi Hongmei, a researcher at Orient Securities, said today that consumers are more and more inclined to rational consumption and pay more attention to product quality and consumption experience when the economic environment continues to slump and consumer demand continues to escalate. The lack of strong supply chain support is a short board for small and micro distributors, and the resulting products are crude and short of quick response. The Antarctic electricity supplier's industrial integrated service platform has fundamentally solved such problems. Dealers directly connect with the back-end suppliers through the platform, so as to achieve stable supply chain support and excellent quality guarantee at lower cost. At the same time, huge backstage supply chain support can help dealers meet the rapidly changing consumer demand and avoid obsolescence and shortage of products.

Industry research also shows that the proportion of the supplement made by the dealers in the South has reached 50%. The compensation period varies from 3 to 20.

Shi Hongmei further introduced that the most widely known category of cartel crocodiles was a supplement to the existing products category of the south pole (the company's main categories are underwear, home textiles, women's wear, children's clothing, accounting for about 30%, 15%, 15% and 10%), and the subsequent Cartier crocodile will also have the opportunity to expand to women's clothing and children's clothing. Through the complementary advantages with the Antarctic people, the resources sharing and business synergy will be achieved, while the original performance of the Antarctic electricity supplier will be thickened. At the same time, a new growth point will be formed. It is expected that the cartel crocodile will achieve an annual income of 3000-10000 yuan and $10000 after entering the Antarctic electricity supplier system. The acquisition of cartel crocodile is the first step for the company to enrich its brand and category. It is expected that Future Ltd will carry out more extensive extension of category and brand through mergers and acquisitions, joint ventures and other ways to create an Antarctic electricity supplier industrial ecosystem.

As far as the category of Antarctic business is concerned, Shi Hongmei believes that when a model is verified to be feasible, rapid replication is possible. Based on the rich experience accumulated by the previous underwear category and the low marginal cost brought by the Internet era, and the light assets characteristics of the company itself, such a business model can be replicated quickly and achieve rapid growth in a short time. At the same time, the essence of the platform is to solve the problem of overcapacity on the supply side and rapid change in sales demand. From this perspective, any industry that has the problem of excess capacity and whose products have standardized characteristics are all used in this mode, such as electronics, home appliances, household appliances and so on.