Special Report: Survey And Prospect Of China'S Retail Market

With the rapid growth of China's macro-economy from GDP to high speed growth and the new normal of economic structure adjustment and optimization, the growth rate of retail industry continues to decline along with the influence of many factors, such as the elimination of demographic dividend, multichannel diversion, and changes in consumer habits.

The pressure on retail revenue and profit growth has intensified.

According to the data released by the National Bureau of statistics, the growth rate of total retail sales of consumer goods in China continued to decline, from 18.3% in 2010 to 10.7% in 2015.

China's industry research website released the 2016 China retail market research and development forecast analysis report, which can help investors accurately grasp the market status of the retail industry, make investment forecasts for the retail industry, dig out the investment value of the retail industry, and put forward suggestions on investment strategies and marketing strategies of the retail industry.

In recent years,

With vigorous support and continuous efforts of enterprises in the industry, the retail industry has maintained a good momentum of development, and the market scale has continued to expand, with remarkable economic benefits.

In 2016 1-4, the total retail sales of consumer goods totaled 102670 billion yuan, up 10.3% compared with nominal growth.

Among them, the retail sales of consumer goods above the quota reached 46111 billion yuan, an increase of 7.7%.

In addition, 1-4 months in 2016, the national online retail sales volume of 14140 billion yuan, an increase of 27.5% over the same period last year.

Among them, the online retail sales of physical commodities increased by 11419 yuan, an increase of 25.6%, accounting for 11.1% of the total retail sales of social consumer goods, and the consumption, wear and use of commodities increased by 35.4%, 15.7% and 29.2% respectively in online retail sales of physical commodities.

China 2016 released by China Industrial Research Network

The current situation investigation and development prospect forecast analysis report thinks that in terms of retail business, its scale has been expanding and the degree of organization has been improving. The sales scale of the top 100 chains has accounted for more than 11% of the total retail sales of the total social consumer goods in the whole country.

And in the new normal, the industry is also seeking.

Development path.

As of 2015, 85% of China's top 100 chain enterprises began to set foot in the electricity supplier.

In the future, China's retail industry will continue to explore new development models.

First, the development of small and beautiful "small format" shops based on online and offline integration of all channels, solving consumer convenience and close to the needs of the community, such as small community shops, professional stores and convenience stores, will become a hot trend in 2016.

Two, the pformation and upgrading of O2O channels has gradually become the industry consensus.

The O2O exploration of the physical retail industry will continue to accelerate its efforts in 2016.

Based on the research findings of the retail industry in 2016 and the development of China's retail market, the senior research team collated and analyzed all kinds of information in the retail market, and based on the authoritative data resources and long-term market monitoring database, the retail industry conducted a comprehensive and detailed investigation and study.