Clothing Enterprises Are Going To Seek Pformation Through The Exploration Of Smart Clothing.

Mention our country

and

Industry, people will naturally and cheap exports and low-end link.

Indeed, China's textile and garment industry has been an important part of China's export for many years, and it is also an important industry area to solve the employment problem in China.

170 million life plans affect Chinese nerves.

Recently, according to the news, influenced by the closure of textile and garment production enterprises in China, a large number of clothing brand shops have been closing down all over the country, including

, Li Lang, BELLE, Giordano, Anta, nine herd king, seven wolves and so on.

Large textile and garment enterprises are frequently closed down, which will directly involve the employment problem of the 170 million population.

The pillar industries that once occupied half of China's exports touched the nerves of countless Chinese people.

Statistics show that as of October this year, the export amount of clothing and accessories in China was 92 billion 96 million yuan, and the total export value in the 1-10 months was 888 billion 649 million yuan (1 yuan equivalent to 0.1565 US dollars), representing a decrease of 7% compared with the same period last year.

In October 2015, the average operating rate of the above scale spinning enterprises in China increased from 9% to 2% in the same period, and the stock days of pure cotton yarn increased by an increase of the same period compared with the same period last year. The inventory pressure was obvious. In view of the fact that the actual production cost caused by the unsaturation started to rise, the profit level of pure cotton yarn was about 2%, down by 0.5% compared with the same period last year.

Obviously, the rising cost of manpower, land costs, environmental costs and heavy taxes are one of the important factors that lead to the difficulty of the textile and garment industry.

Taking workers' wages as an example, the report on global manufacturing economy pferred by BCG, a US consulting firm in Boston, pointed out that although the manufacturing wages in the top 25 exporting countries of the world rose from 2004 to 2014, the average annual wage growth rate of China and Russia reached 10% - 20%, and this situation has lasted for 10 years, while the annual average wage growth rate of other economies is only 2%~3%.

Ling Fangcai, chairman of Guangdong textile import and export Limited by Share Ltd, said: "labor costs account for 30% to 40% of the cost of production, so enterprises are very sensitive to labor costs.

Now, our labor cost is 5 to 6 times higher than that of Southeast Asian countries, so these foreign businessmen are looking for a place to replace our country's production.

As for the price of land, it is possible to compare the data provided by the United States and China with the data provided by Lang Xianping, an economist in Hongkong. The average industrial land in China is about 102 US dollars per square meter. The land price in the Midwest of the United States is 13 to 20 dollars per square meter, and the cost of land in San Francisco is about 46 dollars per square meter.

In addition, in terms of electricity cost, China's industrial electricity consumption is 1 yuan electricity 1 yuan, the United States is half of our country.

China's logistics cost is 1.5 to 2 times that of the United States.

Our country has almost the same toll as the oil price, which is 0.5 yuan per kilometre. According to the calculation of 100 liters of oil consumption of 10 liters of oil, the road toll is equivalent to 5 yuan per liter of oil, and its logistics cost can be imagined.

It can be said that because of the sharp increase of costs, not only domestic export enterprises have been crying incessantly, but also many foreign enterprises are overburdened.

The most famous ones include Adidas, Nike, UNIQLO, Muji, Castle Peak commercial, Li Fung, Tokyo STYLE, Honeys, etc. these companies are accelerating the pfer of orders to Southeast Asia.

It is worth mentioning that these evacuated foreign enterprises do not engage in actual production, but rather occupy the high-end industrial chain through brand effect and order retailing. Therefore, with the rise of operating costs in our country, we can easily pfer positions to "go far away from home", and local enterprises entrenched in low-end production are not so lucky. They can suffer from multiple shocks, such as weak external market demand and rising domestic costs, and finally suffer from the "victims" of the economic recession.

All of the above are just "internal worries", and the collapse of China's textile and garment industry is also inseparable from "foreign invasion".

The so-called "foreign invasion" refers to the fact that a 4 trillion economic stimulus in 2008 caused serious distortion of the price signals, which led to irrational and even wrong investments by entrepreneurs.

It can be said that this is the most crucial factor that causes the closures of Chinese clothing.

According to some textile business owners' recall, the textile and garment industry in 2008 had already seen an economic crisis. Most enterprises were prepared to contract their production capacity and cut down their employees.

However, due to the introduction of 4 trillion of the economic stimulus plan, from the second half of 2009, the business of textile and garment industry was unusually hot. In 2010, the price of cotton rose from 10 thousand / ton to 30 thousand / ton.

With the short boom of the market and the push of banks, the industry has launched a wave of crazy capacity expansion.

Some local governments are taking the lead in creating a focus area for textile and garment industry, encouraging textile and garment enterprises to expand new factories and purchase new ones.

Unexpectedly, by 2012, the "4 trillion" economic stimulus subsided, many orders fell sharply, and millions of expensive imported equipment were left idle.

Coupled with the sharp drop in cotton prices, many textile companies made money in the first two years.

It can be predicted that with the continuous downward trend of China's economy, the "cold winter" of China's clothing and textile industry is far from over, and will continue to be difficult for quite a long time in the future.

In fact, regardless of the huge capacity surplus or the continued decline in exports, it is clear that China's extensive economic development model has been difficult to sustain.

If our economy is to achieve rebirth of Nirvana, only by changing the path, we can break the monopoly of state-owned enterprises and financial institutions, deepen market reforms and stimulate vitality of enterprises. On the other hand, we can boost domestic demand through massive tax cuts and social welfare protection, otherwise there is no other way.

The key lies in the government's choice.

Before the intersection of history, what is the next choice? People will wait and see.

Smart clothing for testing water

In recent years, smart wind has spread to the clothing market.

Smart clothing based on big data, Internet of things and technological innovation is becoming a key outlet for the development of garment industry in the future.

"Everything can not last long except change."

In the view of the industry, the only constant change in the world is change and put it in the pformation and development of the garment industry.

Many industry insiders believe that in 2016, the development and sales of smart clothing will enter a new development speedway. Its light will also cover the wearer of smart watches and smart glasses, and become a representative of the new wave of development in the field of smart wear.

In recent years, signs of new technologies have been seen everywhere in fashion shows.

The American Cowboy brand Levi's music jacket, the bulletproof vest developed by Poland Moratex company, and the invisibility cloak.

{page_break}

The emergence of many intelligent clothing abroad is based on the needs of sports and health.

In the United States, smart clothing based on sports demand has been sold. The first smart clothing launched by American Sensatex company can embed sensors and receive data, store information to mobile phones, family personal computers or wrist monitors. It is used to monitor the vital characteristics of wearers, and timely report the situation to the police.

As early as a few years ago, Nike has also developed a high power smart sportswear, designed to ease the pressure brought by exercise to the muscles, improve the speed of physical recovery, and use Dri-Fit fabric and laser perforation design to enhance ventilation performance.

Also based on sports demand, a smart T-shirt which can detect the heart rate and respiratory rate of users is designed by Ralph Lauren, a famous Polo shirt.

This dress is equivalent to a portable trainer who can analyze heartbeat, breathing, pressure and other data. When people exercise, combined with the application of mobile terminals, PoloTech will prompt the amount of exercise in real time.

The test of water for smart clothing has appeared frequently in the world, and China's textile and garment industry with an annual output value of 9 trillion yuan is developing and manufacturing intelligent products.

In fact, the intelligent pformation of garment manufacturing industry has become the consensus of the industry.

In the famous clothing city of Quanzhou, Qipai began to march into the field of intelligent fashion. Shi Ya introduced the new fabric of science and technology with the help of the network hot drama. The rich birds tried to expand the business of electronic commerce. These brands were in collision with new technologies through products, marketing, channels, and actively embraced the trend of digitalization.

Intelligent pformation

At present, the enterprises that enter the smart clothing market are mainly divided into two categories: one is the technology enterprise, represented by Google, Samsung, etc., they are more likely to make breakthroughs in the technical links of the industrial chain, and expand the market through the upgrading experience of advanced technology.

The other is the traditional clothing brand enterprises. In the view of these garment enterprises, the traditional clothing and creative intelligent technology will bring good business opportunities, so they intend to seek pformation through the exploration of smart clothing.

The traditional fashion brand seven men's men's clothing has recently held an intelligent fashion conference. What's interesting is that Qiqi has released two smart jackets. The new product breaks through the traditional jacket, and designs up to 17 personal concealed pockets.

This smart jacket sets the number of steps, controls music, remotely photographed and lost reminders. The selling points are technology fabrics, accessories, multi-functional design, cool intelligence, and business travel APP, trying to meet the clothing needs of business travelers.

"The introduction of new products to meet the needs of business travelers in many scenes can also be instantly pformed into convenient single shoulder bags."

Hong Zhaoshe, chairman of Qipai, said that the jacket incorporates many of the latest research and development achievements, including removable clothing cap, shading blindfold and instantaneous inflatable pillow.

Relying on smart jackets, Qipai is also integrated with a smart bracelet. The bracelet is designed with detachable intelligent modules and sleeves independent intelligent cabin, that is, it can choose to wear independently, and can also be placed into clothing. It has functions of life track record, music control, remote control photo taking, information Awakening, sedentary reminder, loss reminder, sleep monitoring, morning wake-up and so on. It can be seen that Qipai and foreign smart clothes focus on sports and health, and it focuses more on the intelligence of life scenes, and makes people's lives smarter and more convenient through smart clothes.

In the view of Hongzhao, this is the beginning of Qipai's comprehensive march into the field of intelligent fashion.

"Technology is changing everyone's life. With the development of data and intelligence and its wide application in life, the direction of future development of smart clothing leadership is inevitable."

He believes that the seven cards must seize the initiative and take the initiative, with innovative thinking, innovative design and innovative mode in this new field of action.

It is reported that at the beginning of last year, Qipai began to create intelligent fashion laboratory, assembled a group of top designers and intelligent equipment suppliers, based on years of clothing design precipitation, creating smart clothes, good wear, good functions, smart intelligence, good technology, smart clothing.

Analysis of the industry, Qipai cross boundary smart clothing field will not only add strength to the whole fashion industry chain, but also will have a great impact on the traditional garment industry.

With the continuous improvement of consumer demand and the gradual imprisoned of Chinese men's "fashion is women's privilege", the demand for men's clothing in personality and fashion has soared. This new market demand has also become the breakthrough point for men's clothing enterprises to test the water market and promote intelligence.

In addition to Qipai, the early seven wolves launched a deep cooperation with the fun 3D online fitting. Red collar 3D printing industrialization also achieved industrial upgrading.

Not long ago, the first intelligent store of red bean was officially opened.

Of course, compared to those newly built hardware and technology manufacturers from scratch, these traditional clothing brand enterprises have huge and loyal user fans, rich brand marketing experience and distribution channels are relatively mature, regardless of dissemination intensity, or penetration ability is much larger.

Obstacles exist

Gartner predicts that smart clothing will jump from the frozen state of nearly zero shipments in 2014 to 26 million expected in 2016, becoming one of the largest shipments in the field of smart wear.

Although the bright prospect of smart clothing is favored by the industry, at present, the smart clothing industry is not as good as expected.

At home and abroad, including love, pea, Anta, NIKE, ADIDAS, LINING, and overseas Victoria, all have intelligent wearable products. But at present, they are mostly tasted. This is also the current situation of the smart clothing industry.

Although these traditional clothing enterprises are aware of increasing intelligence elements, they have no practical direction.

For example, the red bean intelligence in Shenzhen branch, which has been involved in intelligent bra and smart clothing, has invested tens of millions of dollars, but in addition to some intelligent hardware products, it has not found a clear direction in smart clothing business.

CEO, Chen Lu, pointed out that "many traditional clothing companies including the red bean group, Qipai and other large garment companies are aware of increasing intelligence elements, but lack clear industrial structure and no practical direction."

And because of the brand influence, limited user groups, lack of channels and other factors, it is difficult for technology enterprises to get sales volume.

However, the most important problem is that the smart clothing industry has just started, whether it is technology or products are not mature.

These functions alone are not enough to impress consumers.

Even in the most widely used field of sports health monitoring, the performance of smart clothing is also very bad, because it involves the restriction of biometric sensors close to the skin, and the displacement measurement caused by running is not accurate and comfort is also affecting the user experience of smart clothing.

In addition, such smart clothing needs frequent cleaning. However, whether it is sensors or batteries, the precision of these precision equipment attached to soft clothing is really worrisome.

At the same time, the traditional garment processing process has been very mature, and subsequent matching is also a problem.

In addition, the high price of smart clothing is also a major obstacle to market development.

Take Hexoskin as an example, its smart vest sells for up to 400 US dollars (about 2500 yuan). The smart thermostat clothing launched by Chi Chi Technology in China also needs 1000 yuan, and accessory accessories are also expensive.

Smart clothing needs to really enter the mass market. The first prerequisite is that prices must be cheap enough.

{page_break}

Future beyond imagination

Smart clothing is becoming a key outlet for the development of garment industry in the future.

Some economists predict that 2015 to 2017 is the most difficult winter for China's economy.

In the past year, many clothing brand stores are facing a "closed shop tide", the market presents a bleak picture.

From a commercial point of view, the traditional fashion retailing industry is facing a sluggish overall situation.

"In an economic downturn, clothing brands should advocate a more positive and healthy values."

In the view of Xu Wenyu, chairman of Shi Ya Ya Shi Shi, the way to deal with it is to push forward with the help of new technology.

2016 is the year of the opening of China's "13th Five-Year". Under the "Internet +" action and the "China made 2025" intelligent manufacturing strategy, the deep integration of new Internet technology and manufacturing industry is a major turning point for the pformation and upgrading of the garment industry.

"The space for making clothes is still very big."

Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, analyzed that high tech skills promoted the upgrading of the garment industry and made clothes another realm.

Insiders said: "to build a smart fashion bus, enterprises and brands need more than just a blockbuster smart product. In the chain of intelligent fashion, smart products, intelligent retail and intelligent manufacturing complement each other."

In this regard, Qipai clothing has enough confidence.

Hong Bingwen, executive vice president of Qipai group, said: "Qipai will use the Internet and other new technologies to enable consumers to participate in the design of the product's early stage, providing inspiration and valuable demand data for the R & D team, and helping enterprises to provide consumers with more intelligent clothing new products that are more in line with market demand and more practical."

According to the analysis of the industry, garment enterprises want to evolve from traditional manufacturing to intelligent manufacturing. Besides increasing investment, introducing talents and developing independently, marriage capital is also an important direction.

Andy Chen, President of the expensive bird investment company, said: "the sports industry fund will be firmly locked in the direction of sports, Internet and technology, looking for a more mature business model to cooperate."

It is no exaggeration to say that modern information technology has radiated to the traditional clothing industry, and its future evolution will be more than people's imagination.