You Can'T Sit Back And Relax When You Register The Trademark.

Although the producer of "Yue biography" has registered the trademark of "Yue Yue Chuan", it has been taken the lead by a Henan guy holding the "moon moon" trademark. Jiangsu satellite TV has also successfully registered the "if you are the one" brand, but it has been unmindful of infringement.

Ming Ming has already registered a trademark in the trademark office. Why is this happening? It is because the trademark registration has been neglected and protected.

According to Yi Chi intellectual property professionals, the success of trademark registration does not mean that everything is fine. On the contrary, in the fierce market competition, the operation and management of trademarks are very long and dangerous. If they are careless, they will be threatened by "infringement" or "infringement".

Crisis management:

How to arrange trademark protection? The strength of small and medium sized enterprises is limited, so it is impossible to register all kinds of trademarks like some listed companies.

In order to avoid infringement, we should focus on the monitoring of trademark notices in accordance with the strength of our own right, and put forward "objection" to the Trademark Office in a timely manner, eliminate the trademark registration that is likely to be threatened, and track and monitor potential infringements on competitors and markets. If we find signs, we must take timely measures to protect the legitimate rights and interests of trademark owners.

If the trademark fails to be protected in the early stage, the subsequent infringement can be made up by "invalid declaration" or "trademark pfer".

For example, if you are the one, Jiangsu satellite TV has not prospectively removed any potential trademark "if you are the one" in other trademark categories before the program is launched, and can only consult with the plaintiff afterwards.

Otherwise, there will be only one way to go.

The Internet entrepreneur's trademark protection has the characteristics of "cross-border", and still takes the case of "if you are the one".

There are forty-fifth categories of "if you are the one" trademark used by the plaintiff. The approved products include "dating service, marriage agency" and other dating services. The "if you are the one" brand used by Jiangsu satellite TV belongs to the forty-first category, and the approved commodities include "TV entertainment programs, entertainment entertainment" and so on.

The two major categories that were originally irrelevant, because the "special service" and "TV entertainment program" special service form "crossover", were the root cause of the trademark dispute.

On the draught of the Internet tide, cross boundary is the basic characteristic of "Internet +", many vertical classes APP, O2O and

And other entrepreneurial modes all straddle the Internet and specific traditional industries. The "crossover" particularity of the Internet industry makes trademark protection more complex and uncertain, which greatly aggravates the difficulty of trademark protection for small and medium enterprises and ordinary entrepreneurs.

In this case, the professional service team is the best choice to entrust the professional intellectual property rights agency with full responsibility for trademark operation and crisis management, saving manpower and financial cost.

It is understood that Yi Zhi intellectual property rights is the leading intellectual property service platform in China. Besides the three core businesses of trademark registration, patent application and copyright registration, it also provides comprehensive intellectual property services such as intellectual property pactions, intellectual property rights operations, risk monitoring and legal services. It helps small and medium enterprises and entrepreneurs to correctly register registered trademarks, actively use trademarks and take the initiative to protect trademarks.