Adidas Specializes In A App For The Purchase Of Popular Products.

For the purchase of a popular product, a special app appears to be "superfluous" behavior.

Not so, they recently brought the application of Adidas Confirmed to Chinese consumers.

The Chinese version of Adidas Confirmed is now available for download at App Store in China, and the Android version will have to wait for a while.

Earlier this month, Adidas announced a new version of Kanye West, YEEZY BOOST 750, which is made of light brown suede material.

The front pads, the Velcro Velcro and the Boost of the sole are combined together.

But just like every product before this series, the design and the feeling of wearing are not the most important ones. The most important thing is that it has enough topics. That's enough. With the launch of the new version 750, the Chinese version of Adidas Confirmed has been launched in Adidas, and 750 has become the first shoe that can be made on the app.

App is very simple to use. Just registering or selecting existing accounts will automatically focus on new products and choose the required size to complete the appointment.

The application will push the time of opening the booking, then only press the reservation button quickly to see if the required size is available.

After the reservation is successful, bring the mobile phone and produce the two-dimensional code when picking up the goods.

It is worth mentioning that if the selected size is not available, the system will take the corresponding size as the criterion, automatically search for up and down 1.5 yards of inventory. If the user feels that there is no problem, it can make an appointment with the new size.

In addition, when the registration system, the system requires to fill in the real name, because the identity card must be verified when taking delivery.

At present, Adidas Confirmed is only open for shoes booking in four cities of Beijing, Shanghai, Guangzhou and Chongqing. If the user is not in one of these four cities, there is no way to make an appointment. Of course, this is also the reason why the system wants users to open their location privileges when Adidas Confirmed is first opened.

In view of this, some users commented in App Store, saying that the appointment of new applications is not as convenient as the way to get the purchase qualifications in the past. He complained that before signing up in the next city of Suzhou, they could get to Shanghai to buy, but now there is no way out.

Is this application specially designed to make an appointment to explode money?

No, or maybe now, maybe not in the future.

Consumers want to use the full function of app to successfully make reservations and take delivery. They must activate the location function of mobile phones. Adidas App can draw a user distribution map through the collected location data, and further study the user when to open the App and what time period will be used densely.

And the advertising promotion of products will help more.

But in other words, not all brands can launch such applications. First of all, there are enough shoes to explode, and some of them will burst into some hard to get and break heads. In addition to adidas, I am afraid it is hard to see that other brands have such capital at this time.

For Adidas, it doesn't seem to be a problem. In addition to the Kan Ye series, the previous NMD, Stan Smith and even running shoes Ultra Boost Uncaged were robbed on the shelves, and the joint name of Pharrell Williams, and even the two hands of Alexander and Wang recently were not counted.

As for the future of app, we still hope to see the further expansion of Adidas, the product notice, the shoe maintenance guide, how users can exchange communities and how to increase user stickiness.

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Let's go back to the current appointment function as the core function.

From a technical point of view, through the appointment of app, the impact of cattle can be weakened to a certain extent. After all, the difficulty of using plug-ins on mobile phones is higher than that of teams that use computer terminals to plug in or shop offline for two days.

After all, just like this, the tools that can be used to make an appointment for explosive products can be played almost entirely by hand speed. After all, no one wants to make the cow earn the difference which is surprisingly high than the original price of the product. Here, bright black iPhone 7 is not a living example.