Nanjing Currently Has 108 Well-Known Trademarks.

As of the end of October, 25145 new trademark applications were registered in the city, and the total number of valid registered trademarks in Nanjing reached 125194. In the comprehensive ranking of "Jiangsu trademark brand development index", the province ranked second in the province.

Recently, the city commerce and Industry Bureau held a news conference to announce the status of trademark registration.

The reporter has learned that our city has identified 5 well-known trademarks this year, namely, "Suning", "Qiu Hu and map", "Sanbao technology", "Ma Xiangxing" and "Rui Fu technology". At present, the city has 108 well-known trademarks.

The commerce and Industry Department reminded that "well-known trademarks" are a kind of protection for trademarks, which do not reflect the quality of goods and brand reputation.

Recently, the market supervision bureau of Gulou District received a report that a stationery shop in the area used the word "China famous trademark" in the shop.

The shopkeeper said that the "famous Chinese Trademark" was used to attract consumers' eyeballs.

Law enforcement officers told shopkeepers at the scene of the newly revised People's Republic of China.

It is expressly stated that the words "well-known trademarks" should not be used in commodities, packaging or containers, or in advertising, exhibitions and other commercial activities.

That is to say, even if the merchant gets the title of "well-known trademark", it is not allowed to print the word "well-known trademark" at the door.

In this regard,

The director of the trademark supervision and Administration Bureau explained that, unlike "famous trademarks", "well-known trademarks", as a trademark type officially recognized by the Trademark Bureau of the State Administration for Industry and commerce, is a cross industry protection for trademarks, which does not reflect the quality of goods and brand reputation, but also has nothing to do with the quality of goods and brand reputation.

"Many enterprises and

The famous trademark is regarded as an honorary title. It is considered that this title can be added to the market influence of an enterprise or a product. It is a good advertisement.

Therefore, many enterprises declare the original intention of "well-known trademark" is used for publicity and promotion.

He reminded enterprises and consumers that the use of "well-known trademarks" in advertising is a violation of the law. Once verified, the highest level can be fined 100 thousand yuan by the industry and Commerce Department.

Consumers can find the illegal use of trademarks, and report them to the industry and Commerce Department.

Related links:

Any mark that distinguishes the commodities of natural persons, legal persons or other organizations from those of others, including words, figures, letters, numbers, three dimensional signs, color combinations and sounds, and combinations of the above elements, can be applied for registration as trademarks.

Then how many categories of trademarks should we register? This requires specific analysis of the specific issues, depending on the applicant's future planning, there are generally two options.

First, the heart of a man must not be hurt.

The best way to prevent brand dilution is trademark protection. For example, "Master Kang" is a trademark of instant noodles. If someone registers "Kang Shifu" on the sanitary ware, does he know that the trademark owner will not think of unclean things when he is eating "instant noodle"?

If a trademark of a wedding photo studio is registered in the funeral industry at the same time, will there be some taboo for newcomers? Trademark owners can not prevent others from registering trademarks on other categories of commodities. Even well-known trademarks can not prevent others from registering the same logo on goods that do not cause confusion. Therefore, registration of the whole category is the best way to prevent this phenomenon.

Second. Apply for registration protection related to your own industry. For example, if the applicant wants to be a Internet Co, you should apply for at least 4 categories, Ninth categories (downloadable software), 35 classes (Internet advertising), 38 categories (communication services), 42 categories (computer development, software operation), so that at least in their own industries, they will be infringed.

Therefore, in choosing trademark category, enterprises should consider the selection of trademark categories from various aspects of their relevance so as to protect their brands.