The First Beijing Foreign Trademark Review And Coordination Center Was Settled In Guangzhou.

The implementation of trademark brand strategy and the development of brand economy are the important starting points for promoting mass entrepreneurship and innovation in the new situation, and a breakthrough in the structural reform of supply side.

The "13th Five-Year" plan requires strengthening the legal protection of trademark brands and creating a number of competitive well-known brands.

In recent years, the State Council has also promulgated a number of important documents, such as the opinion on playing the leading role of the brand to promote the upgrading of supply and demand, and so on, which has pointed out the direction for China's economic development.

Since the implementation of the intellectual property strategy in 2008, with the deepening of the reform of the commercial system and the enhancement of brand awareness in the whole society, China's trademark brand construction has made leaps and bounds.

In 2015, 2 million 876 thousand applications for trademark registration in China, 4.1 times in 2008, have been ranked number one in the world for 14 consecutive years.

By the end of 2015, the cumulative application volume, cumulative registration volume and effective registration volume of trademarks in China had achieved "three super tens of millions".

From 1 to October 2016, the number of trademark registration applications in China reached 2 million 971 thousand, representing an increase of 30% over the same period last year.

But at the same time, the contradiction between the sharp increase of applications and the lack of censorship has become increasingly acute, and the problems of single application channels and unsmooth service channels have become increasingly prominent.

To solve the above problems, SAIC has set up a leading group for facilitation of trademark registration, widely listened to the opinions of local authorities, enterprises and experts, and targeted research and formulation of reform measures, striving to respond to social concerns, provide quality services and stimulate market vitality.

In July 14th of this year, SAIC issued "

In order to solve the problems in the registration and management of trademarks and to facilitate the realization of trademark registration, the opinions on vigorously promoting the reform of trademark registration facilitation have been taken as the main line. 5 ways have been put forward from 22 aspects: broadening the application channels for trademark, simplifying procedures for optimizing procedures, improving trademark inspection mechanisms, and strengthening credit supervision of commercial labels, so as to further facilitate applicants to apply for registered trademarks and continuously improve the level of public service of trademarks.

According to the level of regional economic development and the scale of trademark application, it is an important content to set up a trademark review and cooperation center in a rational layout outside Beijing.

As an important national central city and an international trade center, Guangzhou became the first national demonstration city for trademark strategy in 2010. The trademark application volume, registration volume, number of famous trademarks, the number of cases of trademark violation and the number of cases in Guangzhou all rank in the forefront of the whole province or even the whole country.

In order to further facilitate enterprises in Southern China to apply for registered trademarks, improve the efficiency of trademark review, serve the implementation of local trademark brand strategy, build a new height based on Guangdong, radiate Southern China, and promote innovation and entrepreneurship in the whole country, in conjunction with the implementation of SAIC's opinions on supporting Guangdong to speed up pformation and upgrading and building a happy Guangdong, SAIC has decided to set up the first trademark inspection cooperation center in Guangzhou.

In September 20th of this year, the SAIC sent the preparatory group to Guangzhou to formally launch the Trademark Review and work together with the Guangzhou Center for the preparation of the project. In the Guangdong, Guangzhou and Yuexiu District Party committees, government, industry and commerce, market supervision and related departments, they attached great importance to and strongly supported the project. After two months of construction, the project completed the work of site selection, renovation, equipment procurement and personnel recruitment, and laid a good foundation for the early launch of Guangzhou center.

In December 1st of this year, the Guangzhou Trademark Office of the SAIC will cooperate with the Guangzhou Office of the Guangzhou center and the Trademark Office in the 12 and 14 floors of Yuexiu District Liuhua exhibition hall. The national trademark brand innovation and Entrepreneurship (Guangzhou) base will also be located in Guangzhou Yuexiu District.

The main tasks of Guangzhou center and Guangzhou office are entrusted by the Trademark Office of the General Administration of industry and commerce to carry out the on-site acceptance of registered trademark applications.

We should review the business, publicize the laws and regulations of trademarks, guide local governments to protect the right to exclusive use of trademarks, and coordinate the implementation of local trademark brand strategies.

Trademark brand innovation and Entrepreneurship (Guangzhou) base is an opportunity to actively support the implementation of trademark brand development strategy in Guangzhou and Guangdong, and promote enterprises to make use of trademarks to be bigger and stronger. The measures include: strengthening the open utilization of trademark databases and brand information, exploring new forms of capitalization operation of trademark intangible assets, strengthening the supervision of trademark credit according to law, and promoting the comprehensive management reform of intellectual property rights, exploring the promotion of comprehensive management and enforcement of intellectual property rights under the framework of a unified market supervision system, carrying out trademark brand overseas cooperation, strengthening the guidance of trademark registration and protection, and supporting and developing a number of trademarks with potential, market competitiveness and high visibility, and cultivating a number of local international organizations. At the same time, the Guangzhou center and Guangzhou office will build the country.

To promote greater success in brand economic innovation and development in Guangzhou and Guangdong.

Vigorously promoting the facilitation of trademark registration is the further deepening of the reform of the commercial system. It is an important measure to implement the State Council's deployment and requirements for decentralization, decentralization and optimization of services, further stimulate market vitality, and promote public entrepreneurship and innovation.

廣州中心和廣州辦事處正式掛牌開展工作后將充分發揮作為工商總局首個京外商標注冊派出機構的示范帶頭作用，不斷豐富落實商標注冊便利化改革的服務內容，根據企業的需求，“走出去、請進來”，開展宣傳培訓，提供理論指導，組織經驗交流，上門定點扶持，探索形成可在全國復制推廣的工作模式，主動服務、積極服務、創造性服務，努力成為面向當地市場主體，特別是小微企業的便民窗口;成為總局簡政放權，提高行政效率的示范窗口;成為推動當地經濟社會持續健康發展的服務窗口，盡職盡責、全心全意服務廣州市和廣東省品牌經濟創新發展，為廣州進一步完善樞紐型網絡城市格局，優化營商環境，集聚高端資源要素，提升城市輻射力和競爭力，為廣東實現“三個定位、兩個率先”，圓滿完成“十三五”戰略目標積極貢獻力量。

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