2017 "Genuine Leather Logo Cup" China International Luggage Leather Design Competition Concluded

Sponsored by the China Leather Association, the 2017 "genuine leather marker Cup" China International leather goods design competition was held in Huadu District People's government and Shiling Town People's Government of Guangzhou.

Since the launch of the competition in October 2016, it has attracted wide attention and active participation from all walks of life. The competition has received 856 entries from 37 well-known universities in Tsinghua University, Beijing Institute Of Fashion Technology and Sichuan University. The competition is divided into two stages, the preliminary competition and the finals. The preliminary contest is only aimed at the works of colleges and universities, and the results are selected. Award for outstanding effects Effect picture encouragement Award

Generally speaking, this competition has a high level, wide range and highlights. It embodies the design concept of fashionable and creative bags. It represents the higher design concept and level in the country. The style of the competition is different, rich and colorful, and Chinese culture is rich. It reflects not only the trend of fashion today, but also the practicality.

The judges invited experts and business founders from professional schools. Creative design director And so on. They have rich experience in professional, aesthetic and market spanformation, and have made fair and scientific selection of the contest works.

The expert judges fully affirmed the success of the competition and its impact. Professor Zhang Laiyuan, Dean of the school of art and design, Panyu Polytechnic Institute and professor of doctoral tutor at Ford University in Guangzhou, said that the competition played a positive role in promoting professional training. Guo Xiangqian, a master's tutor of Guangzhou Acmdemy of Fine Arts and a director of the IBF brand design center, who is the winner of the thirty year award for outstanding design in China, believes that the contest can bring about a demonstrative effect for college students to create personal brands in the future or to participate in brand building. Zheng Yang, design director of Red Valley Group and Li Yongliang, design director of the design department, have been paying close attention to the market potential of the entries. They are deeply impressed. The success of the design competition is sure to inspire more enthusiasm for cooperation between enterprises and participating institutions and students. Cris Weer, a senior fashion creative director from Germany, expressed his appreciation for the creativity of students. He believed that students should keep their industry focused and their works could be marketed. Specialized There is more thinking in the direction.

A total of 50 excellent performance picture awards and 30 award winning effects were selected for the contest. 50 excellent picture award works will be produced in kind and directly entered the final of the college group.

Nie Yumei, Deputy Secretary General of the China Leather Association, Zhou Fuchun, deputy director of the China Leather Association, and miss Huang Fang, the head of the event, have been guided and supervised the whole selection work. They pointed out that in the future, we must push forward the spanformation of design products in a higher level and wider field, and further enhance the influence of the competition. We hope that the competition will continue to uphold the concept of innovation and development, vigorously carry out design, actively organize competitions, and jointly build the competition into a banner of fashion design in China's leather goods and bags industry. Through the continuous innovation, improvement and optimization of events, we will enhance the influence of competitions and allow more college students to participate. This will play a positive role in promoting creative exchanges among colleges and universities, learning from each other and training talents in the industry.

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