Sports Shoes And Clothing Market In 2020, Sales Of Sports Shoes And Clothing Increased To 254 Billion Yuan.
A special research report on "China start competition - rising China sports fitness industry" was released.
Whether for foreign capital or local sports brand, with the increasing attention paid to sports equipment by Chinese participants, the demand for sports products is becoming more and more meticulous. The "functionalization", "differentiation" and "high-end" of sporting goods are not only the trend of the times, but also the key to enhance the market share and sustained growth of sporting goods brands.
The report predicts that the market for sports shoes and clothing will grow strongly. In 2020, sales of sports shoes and clothing increased by 54% to 254 billion yuan compared with 2015, and 1/3's population was actively involved.
motion
At least once a week, football and winter sports are in the ascendant. Running fitness will still bring huge demand.
It is expected that the population will continue to be aging. It is expected that the population aged 40 and above will account for half of the total population in 2020. It is nearly 40% higher than that of the population under 40 in 2030. However, the population structure has changed but has not hindered the growth of personal consumption. Under the condition of more affluent society and stronger consumption, it is expected that the total personal consumption in 2030 will be 3 times higher than that in 2015.
At present, 434 million or 1/3 of the people in China regularly participate in sports (at least once a week); the population who expects regular participation in sports will increase further along with the sustained economic development; among them, Beijing, Chongqing, Liaoning Shanghai and Tianjin become the most favorite fitness cities.
Half of the population over six years of age in Beijing exercise at least once a week.
On the contrary, the poorer remote provinces, such as Ningxia, Xinjiang, Tibet and Qinghai, account for the lowest proportion of people exercising, ranging from 25% to 29%.
This also means that economic development will promote the increase of consumption capacity, which will further promote the development of health and leisure related industries.
According to the notice of the State Council on accelerating the development of sports industry to promote sports consumption, the scale of China's sports industry in 2025 is expected to reach RMB 5 trillion yuan, an increase of more than 3 times that of 2016's RMB 1 trillion and 500 billion yuan. The contribution of China's sports industry to China's GDP will be increased from 1.9% in 2015 to more than 3% in 2025.
Report predicts China
clothing
Footwear, health, leisure and education industries will show strong growth, and growth will reach 38.9%, 25.5% and 42% in the next five years, respectively.
The annual compound growth rate of clothing, footwear and leisure education industry will reach 8.6% and 9.2% respectively.
This data shows that even if compared with more radical GDP forecast data, the growth rate of these two industries will also be significantly ahead of China's GDP growth.
Among them, the market for sports shoes and clothing grew strongly. In 2020, sales of sports shoes and clothing increased by 54% to 254 billion yuan compared with 2015.
The State supports the development of football and promotes the level of football. Holding the Winter Olympic Games in 2022 will also help promote the popularity of winter sports. This means that besides the existing running, fitness and basketball events, football and winter sports will also have huge market space.
Foreign brands pose a challenge to China's local sportswear brands.
Nike
The sales target of US $6 billion 500 million in the Chinese market has been achieved as the target for its 2020 fiscal year.
VF Corp includes outdoor and lifestyle lifestyle brands such as "The North Face", "Timberland", "Vans" and so on. The group plans to increase its business in China from the current US $600 million to US $1 billion in 2020.
For more information, please pay attention to the world clothing shoes and hats net report.
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