AOKANG Uses The "National Platform" To Create "National Brand" To Invest In CCTV'S "Avenue Of Stars".

The launching ceremony of CCTV's "national brand plan" Zhejiang promotion conference and CCTV AOKANG international strategic cooperation was held at Wen.

AOKANG joined hands with CCTV to build a national brand. At the same time, AOKANG announced the launch of AOKANG's high-end customization strategy in China's footwear industry and the release of AOKANG's new product, "100% of all kinds of shoes".

In December 31, 2016, AOKANG International announced that it spent 60 million yuan on its exclusive sponsorship of CCTV's Avenue of stars and became a member of CCTV brand Corps.

Activities began in the "national brand plan publicity film".

Ren Xuean, director of CCTV advertising management center and AOKANG international chairman Wang Zhentao, launched strategic cooperation.

In his speech, Ren Xuean said, "the national brand plan" reflects CCTV's self-confidence, value introspection and mission consciousness as the platform of the national TV station. Today, China's economic development needs a number of national brands that can represent the country at any time. "CCTV undoubtedly shoulders the historic mission of national brand building and dissemination."

"In the future, the war of national economy is the war between national brands.

ZARA in Spain and UNIQLO in Japan have been involved. "

Wang Zhentao believes that AOKANG's cooperation with CCTV will help build AOKANG into a popular national brand familiar to the public with the help of the CCTV platform.

Reputation.

According to the introduction, since the launch of Star Avenue in 2004, it has highlighted public participation and entertainment, providing people with a stage to display their talents.

We have successfully launched a group of singers who are loved by audiences, such as Bao, Phoenix legend, Li Yugang, nine month miracle and sun rising masculinity.

At yesterday's event, AOKANG announced the first "C2M" high-end customization strategy in China's footwear industry.

"C2M", that is, "customer to factory", connects different production lines through the Internet, uses computer system to exchange data at any time, sets up suppliers and production procedures according to customer's product order requirements, and finally produces customized industrial products.

The new AOKANG foot type measuring instrument, which is demonstrated at the scene, can accurately measure the foot type of a foot in only 15 seconds.

At the same time, at the same time generate a form on the connected computer to complete the rapid analysis of dozens of items, the accuracy is very high.

After measuring and obtaining the accurate foot data of each customer through the foot type measuring instrument, after the cloud computing and big data analysis, the generated data is pmitted to the shoe factory for customized production.

Finally, through the rapid logistics, the customized shoes are delivered to the customers.

Wang Zhentao said, "C2M" has subverted the traditional retail thinking from factories to customers, so that manufacturers directly face customers and drive production by customer needs. "This not only eliminates the inventory cost of the factory, but also reduces the cost of the factory, and the cost of buying the product will also drop."

It is reported that as early as 2003, Qingdao red collar group explored the "C2M" industrial customization.

At present, the Internet customization business has become a new profit growth point and made it a pioneer in the apparel industry.

Shoes can also change face like the masters of Sichuan Opera. Yesterday, AOKANG showed the "smart" new product "zipper shoes" - zipper pull.

And the vamp will be separated, the vamp will be changed instantly, and the color or style will be changed with the heart.

According to the introduction, AOKANG's "100% change shoes", through a waterproof zipper, not only achieves the tight connection between the sole and the upper, but also completely divides the sole and the vamp into two independent parts, so as to achieve the free matching of the sole and the upper.

AOKANG has won national patents and is expected to enter the market in the first quarter of this year.

For more information, please pay attention to the world clothing shoes and hats net report.