Congratulations To The Little Star Who Won The Gold Medal Award Of Alibaba LIAN "Oscar".

December 14th, the 2016 golden wheat awards and the China (Hangzhou, Yuhang) International

The summit was held in Hangzhou.

At the ceremony, the star brand of the small star brand group.

A total of two marketing cases won the golden wheat awards 2016 product category - maternal and child awards, which are cross boundary "challenge monkey" and "global baby high style" quality trip. The cross-border "challenge monkey" case won the golden wheat award 2016 annual product category - mother infant Gold Award, take off the champion star!

Small star brand group wins the group photo.

The golden wheat awards were introduced in 2013.

Group and Zhejiang daily newspaper group co founded, now has four sessions.

This golden wheat award is sponsored by the people's Government of Hangzhou, the Zhejiang Provincial Department of Commerce and the Zhejiang daily press group. The Yuhang people's government, the Hangzhou Business Committee and the Zhejiang newspaper media Limited by Share Ltd undertake the theme of "future electricity you" as the core theme, aiming at exploring the future marketing form and brand communication mode, grasping the pulse of the development of the e-commerce industry, and explaining the "Internet +" era and even the future marketing cross-border win-win strategy from the angles of e-commerce marketing, e-commerce brand, electricity supplier data and cross-border innovation.

This golden wheat awards received nearly 700 cases, not only the number of scale exceeded the previous, but also more abundant content, covering cross-border, cross-border, innovation, creativity, venture capital and other aspects of electricity supplier ecology.

The awards are divided into six categories: product category, service category, brand category, public welfare category, quality category and annual special award category.

As the leading brand of the high-end maternal and infant industry in China, the small star is constantly guiding consumers to experience high-quality products and excellent services. At the same time, it attaches great importance to consumer centered, close to the parents' perspective, and gives people valuable experience through excellent creativity and practice.

Creating new value from the perspective of consumers

Golden wheat trophy and Awards

This award winning two cases are deeply infiltrated into the daily scenes of consumers. In particular, cross border "challenge monkey" is fully combined with the topic hot topic of "monkey thunder" during the new year, and the social media is used to enlarge the voice volume, and the distance between the brand and the consumer is narrowed through various channels on the offline line. It stimulates people to take an active part in the brand communication activities, create brand value with consumers, and let more parents know that YeeHoO is a baby brand that cares for families and children.

Cross border "challenge monkey" during the YeeHoO Ying's "summit" Canton Tower

3210, sprint for love

At the ceremony, Mr. CEO, CEO of the small star group, was invited to give an important speech.

Based on the four figures of "three, two, one, and zero", he summarized the development status and brand strategy of the group through the four figures of the new way of Chinese children's growth. It made an in-depth exposition of the three milestones from vision, brand ecology and expansion quality, to the important support of the small star as the mother platform for incubating and breeding brand, and how to help the product display value by brand power.

Small star brand Group CEO (CEO) and President, Mr. Gao, tells the brand's initial intention.

Mr. Gao said: brand is the brand of consumers, and what small stars are doing now is in this direction.

For example, the establishment of a small star quality witness group, with consumers behind the brand, more intuitive understanding of brand quality, enhance confidence in the brand.

At the same time, he also mentioned the spirit of equality, that is, in the face of responsibility, everyone must have their own responsibilities to better serve the family. This is the request made by the small star to further promote the development of China's mother and infant career.

Small star brand Group CEO (CEO) and CEO, Mr. Feng, expounds the four strategic dimensions of small star brand group.

After winning many awards, the little star will open up the 2017 love chapter with a new attitude, continue to care for the children with the parents' hearts, and inspire the new life style with the beauty of the brand.

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