Look At How Ali Chooses Spouse According To The Three Criteria.

According to the world clothing shoes and hats net, after eight months of "free love",

And Bailian formally married in Shanghai.

As an important promoter of this cooperation, Alibaba group CEO Zhang Yong said at the signing ceremony of strategic cooperation, Ali's strategic investment has always been focused on strategic objectives, and has never been a financial investor.

There are three important considerations for Ali to weigh investment strategies.

First, can we get new incremental users?

Second, can we improve the user experience, especially the service experience?

Thirdly, the innovation and development of pformational technology can not be promoted in the new retail layout.

In the 4 years before the cooperation with Bailian, Alibaba has invested in Yintai business, Su Ningyun business and Sanjiang shopping, and has set up new retail outlets in department stores, digital home appliances and supermarkets.

Through these three investments, we can see how Ali chooses mate according to the three criteria.

Yintai business

Intime department store has accumulated 1 million 500 thousand of its membership resources online for 15 years. It is a good testing ground for Ali to expand its offline channels.

When buying Yintai, Zhang Yong also expressed the hope that through cooperation, Yintai 7 million products could serve online consumers.

Its essence is to enhance the experience of online consumption.

In specific cooperation, the two sides have jointly launched Yintai Bao, meow goods, meow street and other lines of online and offline integration of innovative products, to achieve the payment and membership system to open up, while helping a number of

Entering Yintai, we explore new retail businesses through product and technological innovation.

Ali formally announced in January this year to launch Yintai privatization, aiming to speed up the new retail sales.

Su Ningyunshang

In 2015, Ali invested nearly 28 billion 300 million yuan in Suning to create the largest investment in China's retail history, while Suning subscribed no more than 27 million 800 thousand shares of Ali new stock for 14 billion yuan.

The cooperation between the two giants is to explore the integration of all channels in the field of digital appliances.

After that, Suning cloud business radiated more than 1600 stores nationwide, more than 3000 after-sales service outlets, 5000 franchisees, and a service station that sank to four or five line cities. It was linked up with Ali's online system and enriched the capillary of new retail of Ali.

In the process of docking, Ali and Suning use big data, Internet of things, mobile applications, financial payment and other means to innovate O2O mode of operation, the amount of Shanghai line.

The combination of resources and offline experience, coupled with rookie logistics and Suning logistics, has created a new online and offline consumer experience for consumers.

Shopping in Sanjiang

In 2016, Ali formally bought shares in Sanjiang and opened the layout of the new retail line in the supermarket area.

As one of the largest supermarket chains in Zhejiang, there are more than 160 stores, about 1300000 paid members, and more than 1500 core suppliers and service providers in Sanjiang.

For Ali, shopping in Sanjiang may not bring enough new users, but Sanjiang's strong local supply chain and intensive offline outlets are the infrastructure for developing O2O business.

Sanjiang shopping announcement said that the cooperation between Sanjiang shopping and Ali is mainly achieved through the new retail mode such as "Taobao home" and "innovative store".

"Taobao home" is a O2O door-to-door service launched by Taobao, which can deliver goods to the home within one hour.

Previously, "Taobao home" is more like a business platform, there is no proprietary store.

But after investing in Sanjiang shopping, Ali can go shopping in Sanjiang through more than 160 stores in Zhejiang, step by step into the offline Shang Chao, using existing stores and warehousing to complete the combination of online and offline, and bring more obvious improvement in quality and service.

In addition, the layout of fresh is also an important consideration of Ali investing in Sanjiang shopping. As the last electricity supplier, the blue ocean is considered to be a high frequency retail traffic entry, which can bring stable user traffic.

These three investment partners can help Ali open the door to new users, and also improve the quality of products, online and offline services, and promote the application and development of new technologies in the retail industry.

Ali has launched strategic cooperation with Bailian Group, which does not involve financial investment. But Bailian has 3300 stores in Shanghai, which has solved the difficulty of "last mile" of new retail. Diversified formats such as convenience stores, community shopping centers, community business centers and neighborhood centers will become the future battleground of Ali new retail.

With the intelligence, virtualization technology and data capabilities brought by Ali, consumers will also experience a new shopping experience in Shanghai's commercial center.

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