How Does The Accounting Firm Make It Big?

There is a big market demand, but there is no word of mouth supply.

Because demand is scattered, accounts are subject to geographical restrictions, and accounting firms are also hard to make bigger and stronger.

In addition, the need for

The size of the company is generally small, and the willingness to pay is low.

It can be said that behalf of the accounts is a small business model, making money very hard.

It is difficult for customers to replace accounts, and once customers are developed, they will no longer need to replace account services. This will make the accounting companies constantly search for new small and Micro customers.

Low fees and unsustainable customers decide that the horizontal and vertical development of accounting services will be limited.

Most small and micro enterprises do not have full-time accounting, accounting is entrusted to the accounting company.

This has saved the labor cost of accounting, but the delivery of the account company is far from satisfactory.

How can we blame the accounts company? The reward of a few hundred dollars a month is limited to the cost of service, and the accounts payable company can only provide this "coping style" service.

I suggest that owners of small and micro businesses should be able to recruit accountants when they have a smaller scale.

Don't worry about the unsaturation of accounting work. Most of them are very competent. They can make administrative and personnel work together.

Although account service is mental work, the content of work is often simple and repetitive. Generally, there is no need for deep level intelligence input.

The processing of accounting entries and the examination of original vouchers are stylized and streamlined. At present, there is no intelligent means to implement computers, and accountants are required to deal with them one by one and one by one.

From this perspective, the essence of behalf of accounts is labor-intensive industries.

Such industries basically have no access threshold, and it is difficult to form economies of scale.

From the actual situation, traditional accounting companies failed to establish brand effect.

To make the accounting firm tall, we must try to break the confinement of labor-intensive industries.

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The time and energy of the staff are limited, and the number of customers can only be around 10, which may reduce the quality of service or increase the error rate.

Price and quantity, and undifferentiated competition determine the traditional account company's profit model is not sexy.

Where is the way out? Give us two ideas: to provide value-added services to customers, and to connect high-quality customers to venture capitalists.

The former needs to borrow accounts company to mine customer needs, find customers' pain points, help them solve problems and get extra service income.

The latter needs to accumulate large customer groups and find potential and profitable small and micro enterprises, and recommend it to investment institutions to get intermediary benefits.

There are about 6000 enterprises in China, of which 2/3 belongs to individual businesses.

More than 70% of the remaining 1/3 belong to small and micro enterprises, and 80% of small and micro enterprises have no full-time accountants.

Accounts have to be done, so there are many opportunities for accounting part-time and accounting firms.

At present, there are no influential accounting companies in the whole country.

Because scattered, the account itself is not easy to grow.

But the demand for accounts is strong, which is more suitable for building platforms.

In the future, the generation service providers should break the geographical restrictions, break the physical constraints on Accountants' dependence, integrate the fragmented resources onto the Internet, connect the small and micro enterprises and accountants at the two ends, instead of recruiting the accountants themselves.

The core work of the accounting company is to develop and maintain the system platform, and carry out the accounting audit in the backstage.

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