SIUF Shenzhen Underwear Exhibition Company

The exhibition is carried out by many enterprises.

The promotion of an important marketing tool has other advantages.

The advantages that channels or media can not replace, and a large number of buyers and customers gathered in a few days, put forward higher requirements for exhibitors' exhibition ability and overall planning.

Therefore, exhibitors' understanding and attention to the exhibition and the degree of preparation work directly determine the quality of the exhibition.

As a exhibitor who has worked for many years, the author collects and sums up his experiences and exhibitions for many years to share and refer to the exhibitors.

Exhibitors and Kung Fu companies

In order to give full play to the functions of the exhibition and achieve better exhibition results, there is only one way - Kung Fu is outside the conference, that is to say, investment promotion work should be done before the meeting, waiting for the goal to arrive at the exhibition to become a target customer in advance.

Specific measures are as follows:

1 choose booth and plan carefully.

Choosing the right booth and suitable exhibition area for the right enterprise, and combining the style and characteristics of the enterprise and the budget of the cost, carry out the design and construction of the booth 1-2 months in advance. In general, on the one hand, we must control the cost of the decoration well. On the other hand, we should plan and propagate properly. The foundation is that the booth should at least highlight the brand name of the company to be conveyed and highlight the core communication concepts, such as "XX - healthy and unscated underwear".

2 highlights of manufacturing booth:

In view of the fact that most enterprises are static display, if you want to stand out in the booth, you need to plan for the highlights, such as gift presentation, sweepstakes, scanning code interaction, sound and photoelectric technology interaction, static and dynamic model display, celebrity endorsement, cultural scene display, sign book sales, live broadcast, event ceremonies and so on, in short, create bright spots and surprises for customers.

3 advance promotion invitation before exhibition.

Advance production of well planned H5 micro poster or mobile advertising, countdown mobile posters, etc., invite industry media and mobilize all personnel to conduct 3-4 promotional invitations in the circle of friends and WeChat group, advance the notice of enterprise exhibitors in advance, and focus on giving phone calls to interested customers. In addition, you can send SMS messages to target customers and intent customers, including booth numbers, enterprise or brand names, and content of customers' interest. Example: "Dear Mr. XX / Madam: our company will participate in the Shenzhen Convention and Exhibition Center in a certain month.

This exhibition will display our XX innovative products, and sincerely invite you to visit our company booth for guidance. We look forward to your visit! The name and address of the company: XX/ service specialist, XXX XXX, hall 2, Shenzhen Convention and Exhibition Center.

4 careful preparation before the exhibition:

A. publicity materials preparation: publicity brochures, product leaflets, handbags, promotional gifts, etc.

B.PR prepare: 2-3 exhibition dissemination draft, invites the media to pmit and forward, and invites the media to interview and report during the exhibition.

C. choose the type and quantity of products to attend the exhibition, and prepare equipment and demonstration products for exhibitors at the same time.

D. is ready to participate in the exhibition of commonly used consumables: purchase and preparation of relevant office stationery (pen, glue, stapler, nail, sealing box, medicine, etc.) for the exhibition.

E. prepare for meals and accommodation: air tickets, train tickets, accommodation, food reservation.

F. personnel preparation: to identify exhibitors and division of labor, train and train exhibitors, set up standard reception techniques, and compile exhibitors contact lists.

Cost preparation: all departments should borrow cash in advance.

5.

A detailed exhibition work plan and division of work, and responsibilities to people, according to the practice of enterprises, can basically be divided into: Exhibition Service Group (booth construction, cloth withdrawal, data collection), negotiation group (product exhibition, cooperation negotiation) Logistics Group (hotel accommodation, catering, vehicle delivery, material preparation, etc.) publicity group (media cooperation, interview reports, etc.).

On the whole, during the exhibition, we will do well the customer reception and negotiation work on the exhibition site. On the other hand, we will take the initiative to invite potential customers and intention customers in various possible ways, and publicize them at the same time.

Strive to achieve the ultimate impact of the exhibition.

6 follow up after the exhibition:

After the exhibition, apart from arranging the withdrawal work, the most important thing is the customer's follow-up visits and other work. The main contents are as follows: 1. call the interested customers and potential customers as far as possible, thank you for coming to the exhibition, and send thank you content by SMS and e-mail, so that customers can feel the beginning and end.

2. collect relevant customer information and graphic reports to facilitate future publicity purposes.

3. hold the exhibition summary meeting, compile the summary report, summarize the problems appearing in the exhibition, evaluate the effect of the booth, so as to optimize the improvement in the future.

Tips for participating in exhibitions

Although many enterprises have participated in many exhibitions, the following tips are not noticed by many enterprises.

Tips

1. do not sit: it is very impolite to sit and talk with the standing customers.

2. do not call: every one minute of the phone call, with the customer to communicate less one minute;

3. do not eat and drink at the exhibition: it is not only vulgar, but the potential customers will not disturb you when you eat.

4. do not send information to anyone: this way is relatively rude and of little use. You may consider using activities or gifts to attract customers to pay attention to WeChat or ask for information.

5. don't talk to other booths: this will make customers feel inconvenient to disturb you, so you should talk to potential customers instead of chatting with your friends.

6. do not judge people by their appearance: as exhibitors, staff must pay attention to the appearance, but do not look down on people because they are casual.

7., be enthusiastic: be enthusiastic about promoting your business and products. Your words, manners and appearance will have a great impact on visitors' understanding of your business.

8., we should make good use of the names of potential customers: people like to shout their names, so we should try to remember the names of potential customers, directly look at the famous brand on the front of the visitors, read out their names loudly, and meet the names that are difficult to read.

Maybe this is a stepping stone.

9., you will be invited to invite the media: the media may find news in your booth. You must arrange someone to be your company's contact with the media, so that you can always maintain consistency in your business.

10. wear good brand names: at the exhibition, you certainly do not want visitors to call out your name, so you should wear good brand names.

Schedule reference: the work schedule of an enterprise exhibition.

Schedule of work during SIUF

Schedule reference: negotiation group BOM (part)

Reference material

* * company standard exhibition:

The whole process:

Customer reception -- introductory remarks -- exchanging business cards -- retelling information -- Research -- dispelling doubts -- negotiation -- farewell

First, reception process: customer reception requires active enthusiasm, listening to needs, timely questioning, careful recording and reservation of opportunities.

1: Receptionist

Hello, please give me your name card. "

Hello, is it convenient to leave your contact information?

2: initial communication, exchange of business cards (opening remarks)

Hello, welcome to * * company, I am * *, this is my business card. How do I address you?

Hello, this is my card. Is it convenient to exchange cards?

3: information filtering

After exchanging business cards, repeat information and filter information quickly; for example:

You are acting in Shandong province. How about the market there?

Two, customer negotiation process: understanding customers - listening needs - brief introduction - Case deduction - clear general intention

First of all, understand the basic situation of the customer, assess and judge the demand intention, briefly introduce the company's products and business scope, tell the successful customer case, provide the market analysis suggestion for the customer, and evaluate the customer's intention.

* general, we mainly do * *, what kind of products do you want to find in this exhibition?

* * the total, our customers in the * * * do very well, every year can do * * million refund, our products are very good.

* * the total, combined with the market situation of your province, our products are more competitive, I suggest you consider...

Three, farewell customers: Summary - reserve the next opportunity to visit - shake hands goodbye - customer information record

* our general communication, I believe we all know each other, and hope to have the opportunity to visit you in the past.

Have the opportunity to visit our company.

Enthusiastic handshake, farewell remarks, remarks for customers to discuss content information.

More SIUF later reports, please pay attention to the world clothing shoes and hats net.