Interview With Vice-President Zhou Heng: How Does The Domestic E-Commerce Brand Break Through The Overseas Market?

It is understood that Han Du Yi and Wang Yu hand in hand in the Middle East market, the other third party cross-border e-commerce platform can also control this deep cooperation, to other markets and domestic electricity providers to provide experience and reference.

Let's take a look at the world's clothing and shoe net.

Recently,

The news of the JollyChic platform has spread like wildfire, and the cross-border electricity supplier has achieved the first combination with the domestic electricity supplier through powerful resource integration capability.

This action is a new round of glory of the cross-border electricity supplier crowning? Or is the domestic electricity supplier pain spot frequent killing and baptism?

Domestic electricity providers join hands "

"Breaking into the Middle East" is a cooperative attempt between domestic electricity suppliers and cross-border electricity providers.

The reporter understands that at present, the Korean brand has already entered the JollyChic platform, and the terminal consumers are mainly located in the Middle East market. In the future, they will conduct all-round cooperation and exchanges in the market expansion, brand extension and service.

The hand in hand with Han Duyi house is not a product of haste.

At present, the Middle East electricity supplier market is at Peng FA, with an independent report forecast, so far, the value of the Middle East electricity supplier market has reached 4 billion 900 million US dollars and will grow to 10 billion US dollars by 2018.

The Middle East is the largest Internet content advertising base in the world. The average number of videos per person in YouTube is the highest in the world. The promotion in the Middle East market is mainly promoted and drained on the mobile terminal. Influenced by religious taboos, consumers in the Middle East have plenty of time to use and browse in the mobile terminal.

The company aims at the Middle East market.

Mainly in Europe and the United States style, according to Zhou Heng, hope that with this cooperation with the domestic electricity supplier exchanges, expand product categories, extend each other's brand radiation intensity, there are more and better try.

And Han Du Yi house is a large brand ecological operation group in China. It has the hatching of Internet brand, the diversification of brand and the diversification of product categories. They are also willing to make overseas attempts.

Domestic electricity providers and cross-border electricity providers to help reduce the risk of market entry

However, whether the cross-border e-commerce platform or domestic electricity supplier, alone in the market facing the test can be imagined.

"At present, some famous brands in China are hardly known abroad. There are essential differences between the operation mechanism of the domestic market and the foreign market. It is not desirable to pursue the profits blindly and follow the example of others."

According to Zhou Heng, most enterprises or network brands always encounter obstacles such as market protection, logistics, operation and service in the process of developing overseas markets, and the annual operation cost is higher and higher, and the feedback to the market and consumers is also slow.

The jollychic platform is currently the top ranked mobile shopping APP in the Middle East. "Selecting a more mature platform partner can quickly quote the market extension experience of cross border e-commerce platform and all kinds of resources including logistics, technology, operation and services, and help Chinese enterprises and even high quality commodities to take the strategy of brand strategy in a more stable way."

He said.

The ROK and the other third party cross border e-commerce platform can also compare this deep cooperation to provide experience and reference for other markets and domestic electricity suppliers.

Zhou Heng said that they will also join hands with the domestic electricity supplier to go to the Middle East blue ocean market.

How does the domestic e-commerce brand break through the overseas market?

How do we rely on the brand of domestic electricity supplier to occupy a place in the overseas market? How can China make high quality brand with high added value everywhere? Zhou Heng said that the operation mode, product quality, supply chain mechanism and service are all important for brand upgrading.

1, select third partners who have deep experience in overseas market.

"The operation in the domestic market is different from that in the international market or foreign market.

For those companies that are not well known overseas, my suggestion is to select some suitable partners, including high-quality cross-border e-commerce platforms or other offshore brands, and promote the brand with the help of the market awareness of the other party that has already begun to take shape, "Zhou Heng said.

2, the combination of China's speed and China's "quality" construction.

Chinese products and brands want to avoid a short-lived fate. They need to strictly check the quality of products, abandon the low-end rough manufacturing, and improve the quality of products and the influence of brands.

Zhou Heng regrets, "

To internationalize, we need to cater for the needs of international consumers and markets, and more attention to original design and quality is the core of product quality assurance.

It is a problem that domestic manufacturers need to solve to eliminate homogeneity, build brand core competitiveness, and make early screening on product differentiation to enhance product cost performance and quality.

3, create flexible supply chain.

Whether in the face of domestic or foreign markets, the change of consumer demand is the ability of manufacturers to make quick response. "Any news hot spot may bring a new round of fashion revolution", which requires sellers to create a flexible supply chain to meet the needs of consumers, and to create the mobile equipment between spot, delivery timeliness and style and trend.

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