" Clothing + Art " Master Class - Ningbo Clothing Enterprise Intelligence Enhancement Training Seminar

To deepen cooperation between the association and member units, and help enterprises achieve pformation and development.

In April 27th,

Under the guidance of the economic and Information Committee, the "clothing + art" master class and the Ningbo clothing enterprise intelligence enhancement training seminar organized by the city clothing association organized successfully in Ningbo Fubang sun Hu mountain.

The Association invites senior experts in the industry to provide professional knowledge about industry development direction, fashion industry chain innovation, fashion professional skills and fashion trend development.

YOUNGOR, Shanshan, Taiping, Shenzhou, Zhejiang Textile and Fashion College and more than 40 enterprises and institutions attended the training.

As a major characteristic industry in Ningbo's economy, how can we turn from the garment processing base to the fashion industry famous city? Experts and scholars from Beijing, Shanghai and overseas have made suggestions for the development of Ningbo's clothing industry.

Inheriting the ingenuity of the "red gang tailor"

"At present, including Ningbo,

Facing four big puzzles.

Feng Dehu, President of China textile construction and Planning Institute, first analyzed the increase of labor cost.

With the disappearance of demographic dividend, Ningbo and other coastal areas lack of labor force, affecting the production of enterprises, raising wages and increasing the cost of enterprises.

The industry lacks focus.

After a small success, the apparel industry began to diversify its strategy, investing in real estate, stocks and securities, which affected the stability of the capital chain of the main industry.

The pattern of credit gets wind.

Credit has become the hidden rule of garment industry, which raises costs and increases enterprise risk, which is not conducive to the healthy development of the apparel industry chain.

Lack of credibility mechanism.

The phenomenon of "shoddy", "run alone" and other phenomena frequently occur, which not only cause the loss of related profits, but also reduce the social image of the clothing industry.

For this reason, Feng Dehu appealed to Ningbo clothing enterprises to increase productivity through the way of science and technology.

We should clarify the relationship between clothing and the Internet, speed up the integration of informatization and industrialization in the garment industry, promote the application of intelligent manufacturing technology in the production of garment enterprises, promote the technological process reengineering of garment enterprises, apply the technology of Internet of things to the production and circulation of enterprises, and enhance the productivity of garment enterprises.

Through the way of brand, enhance value.

On the one hand, we should strengthen the reverse growth ability of the brand, grasp the preferences of the young people, integrate the young people's activities into every aspect of the product, enhance the loyalty of the new generation to the brand, on the other hand, make the brand need to work hard and make innovations in technology, and at the same time increase cooperation with the first class sales brands in the country, create the fate community of the national brand, and support the backbone of China's manufacturing.

Design is the soul of product and brand.

Ningbo clothing enterprises are taking the brand road, but how can the market accommodate so many brands? Moreover, many of them are mainly engaged in export trade of OEM, and brand building is a long way to go for them.

The key to making a brand is to find the incision and find the soul.

At present, most of the design and development of Ningbo and even China's clothing industry still stay in the stage of plagiarism, simple group goods and outsourcing.

Zhang Zhe bluntly, "the market changes too fast, the environment makes everyone impetuous, it is difficult to quiet the heart to study the changes in the whole clothing industry, more difficult to let the brand precipitation, no one will spend too much time to the high end of the value chain to wear."

He believes that design is the soul of a product and a brand.

There are too few original subversive designs in China's clothing industry.

Obviously, minimally invasive new technology can not really affect the international fashion industry, nor can we change our position in the value chain design side.

Zhang Zhe analysis, at present in China

The underlying blocks are in a state of disorder competition, and the middle level blocks are in perfect competition between Chinese and foreign brands. The middle and high level blocks are China's brands, and the top blocks are basically European luxury brands.

Therefore, for the strategy of the domestic high-end fashion market, his prescription is: consumers who are rich in money and lack of taste are satisfied with the limited edition.

Money and taste consumers provide advanced customization.

Consumers with less money should emphasize the low-key luxury of the brand.

With the emergence of China's strong economy and strong culture, the time has come to develop high-end fashion brands.

Zhang Zhe believes that the perfect combination of fashion and Chinese elements in Europe and America can excavate the original genes existing in small and medium-sized enterprises, and introduce the power of international designers to make international popular information acquisition, design, design, fabric organization and Selection products, integrated design, logistics warehouse storage, terminal retail and many other links, which will eventually lead to the emergence of strong brands.

How to build up a brand reputation in Ningbo in creating a famous fashion industry? Zhang Zhe suggests that marketing and promotion should focus on the overall marketing concept of brand characteristics and enhance business reputation and social reputation.

Make a garment sell from functional value to selling emotional value and social value.

To increase clothing consumption to cultural consumption, with meticulous positioning and high added value, is selling fashion, style, taste and elegance.

Original designers and planners in fashion industry

If the direction of action has been defined in a large context, experience is an important criterion for fulfilling the direction.

In this regard, designers undoubtedly have the greatest say. Sun Lin, China's top ten fashion designer, tells his own subject and design concept in this "Costume + art" master class.

"Trend ingestion and information utilization"

Designers are guided by the trend, and do a series of series to present their own style themes.

We decompose the inspiration sources of each series, and use different ways of expression to express the theme of the theme. For example, with the inspiration of the bird's tongue pleat as the source of inspiration, through the author's divergent thinking, the expressions of flower, geometry, ink splash and white drawing are derived, which makes the design expression of this series diversified.

Application of science and technology

With the development of technology, there are more and more cases of combining technology with fashion design, and also welcomed by the market.

Designers use computing tools and sewing machines to be affected by the technological storm. 3D printing (3D Printing) technology is subverting the traditional fashion design, machine program and 3D printing technology to assist its own design, and create a perfect three-dimensional shape through accurate calculation.

A good fashion trend research center or design project development professional organization plays a guiding role in the internal promotion of enterprises. The PROMOSTYL company founded in 1966 can be the leader of the industry. Its headquarters is set up in Paris, France, and the information network is all over the world.

PROMOSTYL can not only provide accurate trend prediction and publish the latest design manuscript, but also provide personalized service according to customer needs.

Huang Jing, director of PROMOSTYL project in France, delivered a lecture on the global trend of inspiration in 2018 spring and summer PROMOSTYL at the training seminar.

Through the latest insight into the market, we plan the brand operation plan, highlight the brand identity code, and establish the core advantage.

Detailed analysis of the theme, divided into several modules, according to the module to make the corresponding color chart.

The interpretation of inspirational stories is extremely important. The two processing of fabrics comes from the theme. It not only conforms to the visual aesthetic sense, but also is more important to meet the requirements of human comfort, namely ergonomics.

Finally, the corresponding analysis is made according to the latest show release.

Having a sound brand export capability is the core strength of enterprises based on the market.

Viewing costumes from an artistic perspective

Art and clothing come down in one continuous line. Francis de Rand, a famous modern French artist, has a rich experience in the fashion industry.

In early years, he co operated with Bosideng, chairman Gao Dekang, in the fabric exchange and participated in the road show promotion conference in Puning, Guangdong. From the end of 80s to the beginning of 90s, he participated in the design of the French women's wear brand, and was responsible for the display of window displays and the development of cloth samples.

Fashion comes from pictures, life, self style and art.

In the view of a foreign artist, China's fashion industry is lack of creativity and a slight modification of bringing ism has become a normality in the current domestic market.

The sequence from design to sale was disrupted. The company only valued short-term results without considering how to create a good creative atmosphere.

Francis de la low thinks that although the Chinese market is flawed, this phenomenon will fade slowly over time. He believes that fashion has a future in China.

More interesting reports, please pay attention to the world clothing shoes and hats net.