Tu Hongyan: Chinese Enterprises Should Have Cultural Confidence And Brand Spirit.

In May 22nd, Hangzhou Railway Station, organized by the central broadcasting station of the people's Republic of China, was launched at the Hangzhou International Expo Center in 2017.

Tu Hongyan, chairman of Wan Shi Li group, was invited to attend the meeting. He spoke with Liu Pingjun, director of the China brand building promotion association and Jiang Haiqing, deputy editor in chief of the Central People's broadcasting station. He talked freely about how the Chinese brand should voice the world.

From the APEC, the Olympics, the World Expo, the Asian Games, the G20 summit in Hangzhou to the recent Beijing, which has just ended. "

"International Cooperation summit", every international event.

Almost never absent.

It is also in the world's bright stage after another, the brand of all things leapt to a new height and has the bottom line to talk with the world brand.

As director of the "all interests" phenomenon at the international gathering, Tu Hongyan's understanding of the brand naturally became the focus of the whole audience.

Lagarde, President of the International Monetary Fund (IMF), visited Mr. Wan Shi Li during the G20 summit. He also wore a silk scarf to attend B20 and national leaders' interviews.

Chinese enterprises should have cultural confidence and brand bottom.

Economic pformation, brand first.

Tu Hongyan believes that commodities are valuable, and brands are priceless. How to make priceless assets display to the world through specific products is what enterprises need to do.

She shared the story of Lagarde, President of the International Monetary Fund (IMF), during her G20 summit.

She said that from Lagarde's love for WAN Shi Li silk products, to wear them to various important occasions, you can see her recognition of Chinese brands and respect for Chinese enterprises.

This also gives us more confidence and confidence in our national brand going out.

Chinese enterprises should cultivate more "Chinese craftsmen"

On how to reshape "

"World image", Tu Hongyan introduced the secret of the pformation and upgrading of Wan Shi Li, namely, cultural innovation, technological innovation and marketing innovation.

The cultural connotation of Chinese brands is based on the foundation of culture. By constantly innovating, they will implant products into culture, focus on every product and create quality products with "ingenuity", and expand the influence of brands through innovative mobile Internet and cross-border cooperation.

"The soul of quality lies in the ingenuity". Enterprises must bear down their minds and not be blind and short-sighted. With the help of enterprise culture and system, more talents with "craftsman spirit" can be trained to promote the pformation of Chinese products to Chinese brands, and China's manufacturing will pform into China and create more world-renowned Chinese brands.

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