As The Dragon Boat Festival Is Approaching, It Is Very Important To Do A Good Job In The Sales Atmosphere Of Clothing Stores.

According to the world clothing shoes and hats net,

It is a low threshold industry. It is very easy to enter the industry.

Indeed, it is not difficult to enter the women's clothing industry. However, it is not for everyone to manage a good women's clothing store so that it can create abundant profits.

Follow Xiaobian to see how to manage the franchised stores.

You can't see the shops that are still open today.

Will tomorrow find no trace?

How can we make a profit?

What about the happy women's clothing store?

In addition to our aspiration to succeed, we should also pay attention to methods.

First, create an image and sell beauty.

Shop business is good, do not enter the shop, stay at the door for a few seconds to see it! See what, see signs, see lights, see display, see the health situation......

Buying clothes is buying beautiful, selling clothes is selling image, so we must be good at creating image.

To buy clothes is to buy beautiful. Now we dress in addition to asking for comfort in the body, and more importantly, it embodies a spiritual pursuit of beauty, individuality and brand. It is an affirmation and Realization of self image.

Beauty is the basic characteristic of our clothing products. Then, the place where we sell clothes and the people who sell clothes should first show beauty.

All violation of the principles and actions of beauty will make the "beauty of clothes" greatly discounted, without expression or even loss.

Beauty is gone, the image does not exist, and the brand loses its foundation for survival, let alone development! Therefore, we must keep in mind that the basic principle of "selling clothes is to sell images" must be based on the principle of "beauty". We must firmly establish and carefully maintain the standards of "beauty". Only in this way can our stores find their distinctive beauty in fierce and fierce market competition before they can develop and grow from one victory to another.

Two, overcome fear and be good at heart.

Every day, we will encounter many problems. There will be many new situations. We must try our best to set a higher goal every day and encourage us to try and apply new ideas and methods.

But a problem arises, and many people are afraid of it and unwilling to undertake the risks brought about by reform and reform.

At this time, we need to encourage ourselves, "don't be afraid, as long as your heart is good," because if we work hard and move towards a goal unswervingly, we will succeed in using good methods.

Three, go deep into the grass-roots level and strive to operate.

Many bosses can still work in stores when they just open their businesses. When everything is on the right track, the boss will relax.

You must be vigilant against this happening! Because the shop is, the business is yours, the boss does not work hard, how can the employees work hard again? This is a matter of words and deeds.

If you do not guide your business, do not go deep into the grass-roots level, how can you understand the needs of customers and find out the preferences of customers? How can you achieve satisfactory results?

The whole enterprise starts from the top leadership, and the effort of the boss determines the efforts of the whole company and its employees.

All the reform of the shop must be emphasized, valued and demonstrated by the boss before it can blossom and blossom.

The boss is the boss, but always remind yourself that starting from the staff, starting from ordinary employees can always be the boss, only to become big boss!

Four, treat employees well and encourage morale.

As the most grass-roots managers of brand discount clothing chain operations, employees often see their employees wearing clutter signs selling their clothes. When they see their clothes, they are like mosquitoes. When they see the shops are lifeless, the employees are not a bit active. This is the result that we intentionally or unintentionally make our employees feel inferior.

Inferiority is a loss of self-confidence, and lose self-confidence of the shop can not be an excellent shop, in the operation of the lack of self-confidence of the boss is also not a qualified boss.

As a boss, the most important responsibility is to encourage morale, appoint people to be worthy of the merit, and know the good of others.

A calculating boss is always reckless to death, and the employee is demoted to a worthless place before hiring them. He thinks such employees will not leave because of their inferiority complex.

It is necessary to know how a worthless employee can suddenly become a flying worker. So, in terms of hiring staff, our boss may wish to be generous to the staff in daily shop management, because the role of the boss is to boost morale and enhance employee confidence.

With a high salary, there is high morale and good faith. As for how to work, there is a natural way for employees to do so.

Five, encourage work and know others well.

The feature of women's clothing stores is that there are many female employees. The biggest problem for female employees is their worries. They are always thinking about the rewards of other stores. How are their parents today?

In short, the reason why employees can't do their jobs well is because their intentions are not single-minded.

How to be specific? Simply speaking, it is busy, that is, moving.

When a person is busy, he naturally has no time to think about other problems.

Therefore, we should not be afraid of the management of the store. We should not be afraid of the fact that employees are doing too much and are tired. What you should be afraid of is whether they have anything to do. They should be encouraged to work hard.

Most Chinese enterprises have always paid wages for their employees' hands and mouths, but they forget that they still have infinite wisdom and brain. They do not pay much attention to communication and suggestions with employees. This is the grief of managers in leading technology.

Let every employee devote himself to his work. This is the most important work of the manager. Let everyone play a role and make them feel the important role they play. This is the secret of management and leadership.

Six, solve problems and put them into action.

If you communicate with the store manager to solve any problems, he seems to have understood and promised, but he has not done it. You must be careful! Because the work you did in front of you is useless. You not only wasted your saliva, but also wasted your precious time.

This shows that the work is focused on constant supervision and follow-up.

The problem of franchised stores is not only that we understand, but also a problem. The problem of finding problems and solving them immediately is not to let the problem stay overnight.

In front of us, we should say that there is no problem, or that there is no problem that we can not solve.

Seven, harmonious and win-win, mutual benefit.

Many of our bosses are used to bad company money. They think that the company is only too thick, or that it is a good thing to do business with the company's money. In fact, it is not advisable.

The company is at your service. When you start, you are supported by the nature of the company's services and trust your performance. If you earn money, should you first consider the company?

When it comes to cooperation, Li Jiacheng's words should give us profound inspiration.

On one occasion, Li Jiacheng was invited to give a lecture at Zhongshan University.

Li Jiacheng said that he did not know the secret of doing business. If he had no secret, he said, "if I cooperate with others, if I earn 10% is normal, I should earn 11%, so I will only take 9%, so my partners will be more and more everywhere throughout the world".

As a member of the franchise chain, we must understand that only win win is the only way to win. Only a mutually beneficial relationship will last for a long time. Only when we achieve self pcendence in "emotion" and "interests" can we share more interests with people, can we achieve a greater "Monopoly chain business".

Eight, putting people first and attaching importance to talents.

Even if you have the best way of store management in the world, but there is no suitable person to perfect it, execute it, develop it, and realize it.

The soldier Saint Sun Tzu once said, "therefore, a good fighter should not be blamed on others for his potential.

Today, we emphasize that the "people first, the strategy behind" and Sun Tzu's "choose the right person" has the same effect.

It is an excellent person who has accomplished everything, not a grand plan, and has accomplished everything. The excellent boss and the excellent shop manager finally created the first-class performance and the first-class shop.

In the process of our store operation, we ignore people's factors, that is, there are good strategies and no good way! Today, I have to remind you again: don't expect that the above is a panacea for all kinds of diseases in store operation. It's the best way to make business success.

More information attention

Public number.