The Six Major Business Practices That Must Be Known In Fashion Clothes Shops.
Clothing is an indispensable part of people's daily life. Especially with the increasing living standards of the ancient people, the clothing industry has put forward higher requirements. Clothing stores have sprung up like mushrooms, but what kind of clothing stores are more popular for consumers?
1, we must stop site selection according to the location of our store. Before choosing a store location, you must first understand your business scope and location. Assuming that the operation is fast, non-staple food and other fast. consumer goods It is necessary to choose to be near the residential area or community; suppose that the furniture and electrical appliances are the most durable consumer goods. In addition, we should also consider our own consumption groups, mainly for the mass consumer groups, or for the middle and high class consumer groups. Under normal circumstances, a large number of shops are suitable to choose in the neighborhoods where traffic volume is relatively large, especially in the mature business circles where business activities are more frequent and business equipment is more intensive.
2, we should try our best to prevent the location of traffic controlled streets. In order to facilitate traffic management, many cities will set up traffic control in some major streets, such as one-way traffic, limiting vehicle types, limiting traffic time, and so on. site selection These central authorities should be prevented. Also, try not to open a street with a barrier in the middle of the road, because this will limit the flow of people across the street. Even if your shop signs are made more attractive, the customers across the street can only "shop and sigh". Traffic convenience is one of the conditions to choose the location of a store. It is best to have a bus stop near the store, as well as the upper and lower stations for taxis. In addition, there should be parking lots or spaces for parking in front of shops or accessories, which will make it easier for customers to shop.
3, we must choose a region where residents gather and population concentrated, and do not open shops in areas where residents are less and residents grow slower. The most popular areas are basically conducive to opening stores, especially supermarkets, convenience stores and dry cleaners. The newly developed area of the city is not suitable for opening shops at the end of the population. Although sometimes it is sold in New Territories, it can be sold exclusively, but it is often difficult to support the daily operation of the store due to the small number of customers.
4, before knowing anything about whether the store can be demolished in the near future, whether the house can have disputes over property rights or other effects. With the rapid development of the city, the renovation of the old city can be encountered in the operation. First, it is necessary to investigate and understand the situation of urban planning in the other fields, and prevent the setting of shops in the "risk" region that is easy to remove. When renting a house, it is necessary to investigate and understand the use of the house, such as the quality of the building, whether the owner of the house can own property rights or other debt disputes and so on. The negligence of these details will often lead to the premature death of the shops and bring huge losses to them.
5, we should pay attention to the characteristics of the street and the direction and classification of the street passenger flow. Because of the different traffic conditions, historical civilization and different location, a street will choose the streets at both ends to make sure that there are more streets and traffic flow, so as to avoid opening a shop in a dead end. The location and orientation of shops are also very important. Shop fronts should be as wide as possible. On the other side of a different street, because of the habit of pedestrians, the passenger flow is not necessarily the opposite. We should carefully observe the direction of passenger flow and locate on the side of more passengers. Long distance bus stops, railway stations and urban main roads, although the flow of people is also large, but the passenger flow is faster, many people are not shopping purposes, short stay time, in these central stores, we must carefully choose according to their operational needs.
6, we should choose neighborhoods similar to similar shops, and perhaps choose suitable shops. Professional market 。 "Goods ratio three" is the shopping method that many people often adopt. Choosing the neighborhoods of similar shops concentrates, it is easier to attract more target consumers. Do not worry about fierce competition. Relevant shops gather helps to raise the attention of the opposite purpose consumers. Electronic market, flower market, building materials market and other specialized higher level market or shopping mall is also a good choice for opening shops. What we need to pay attention to is to choose professional markets or shopping malls to open stores. We should investigate the management level, scale and influence of these markets and shopping malls, and so on. We should carefully settle the smaller scale, shorter business hours and poor management level.
For more information, please pay attention to the world clothing shoes and hats and Internet cafes.
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