10% Of Italians Are Not Interested In Fashion.

According to the world clothing and shoe net, in July 3rd, DDT 2017 Innovation Summit Deloitte Innovation Summit 2017 was held in Milan, Italy.

With the theme of "innovation and manufacturing in Italy", the conference explored Made in Italy "Italy manufacturing" in depth.

The status quo and innovation trend of automobile and tourism industry.

We selected the relevant content from the summit report to share with you.

The conference first analyzed the status of Italy in the international economic structure, and believed that Italy could play an important role in the international economy, mainly due to the emergence of fashion, automobile and tourism industries.

These three industries contribute nearly 20% of GDP to Italy and make Italy a global one.

The fifth largest trade surplus country.

From a global perspective, Italy is

Clothing and leather products are the most competitive countries in Global trade.

From a regional perspective, the fashion industry in Italy occupies 35% of the EU's fashion industry.

From the national perspective, Italy's fashion year sales volume reached 52 billion 600 million euros, contributed more than 3% to Italy's gross national product, and the export volume of fashion products accounted for 8.7% of Italy's total exports.

Italians generally agree that their country occupies an absolute leading position in the fashion industry, and the idea of "made in Italy" has gained popularity in the fashion industry.

Italy nationals believe that in the fashion industry's contribution to innovation, they themselves deserve the first place in the world, while Europeans believe that the first place should belong to France, followed by Italy.

33% of the Italians agree that Italy has slowed down the pace of fashion innovation in the past ten years, while Europeans agree with this view by 18%.

Innovation can change everything.

Nearly 90% of Italians and almost all entrepreneurs agree that innovation has had a great impact on fashion, automobile and tourism industries in Italy.

About 75% of Italians buy clothing online. 72%'s Italians believe in online reviews, and 74% of Italians will search online for discounts.

Social media and Wang Hongbo owners have become the real new "influence".

Innovation will continue to grow

There are good reasons to be sure that more and more people will try to dress comfortably on the sofa in the future. (40% of Italians understand that this is the technology of virtual fitting rooms, and 42%'s Italians have used this technology in their consumption).

The future of "made in Italy" will still lead the global trend, because Italy is still innovating constantly.

93% of Italians believe that Italy is the world leader in the field of fashion, and 77% of Italians believe that this leading position will remain in the next 10 years.

In May 2017, DDT launched a survey in Italy and four other European countries (Germany, France, the United Kingdom and Spain). The respondents included 3000 European citizens, including 1002 Italian, 2112 German, French, British and Spanish. The respondents also included 160 entrepreneurs in Italy, including clothing store owners, car dealers and travel agency operators. The purpose is to understand the attitudes of different countries and related industries to Italy's positioning in the three major industries of fashion, automobile and tourism.

Italians believe that their apparel industry ranks first in the world. Tourism ranks first in the world, and the automotive industry ranks third in the world (after Germany and Japan).

Another 4 European countries believe that Italy's fashion industry ranks second in the world, followed by France. Italy's tourism industry ranks first in the world, and Italy's automobile industry ranks fifth in the world.

In the inherent impression of the people, Italians always follow the fashion trend and dress up, but this is not the case.

The statistics show that 10% of Italians are not interested in fashion, and the Italians of 66% are fastidious about dressing but not following the trend. They are 24% of the total number of Italians in fashion lovers, while the other 4 countries in Europe are three, 18%, 55% and 27% respectively.

In addition, compared with ten years ago, 57% of Italians reduced their consumption in fashion in recent years due to the economic crisis (78% of the surveyed entrepreneurs recognized this trend), and Europeans of 37% reduced their spending on fashion consumption.

Among the Italians surveyed, 87% agreed that innovation fundamentally changed the fashion purchasing behavior of consumers, and the proportion of entrepreneurs surveyed reached 89%, while Europeans agreed with 71% on this view.

Getting information from the network

In the field of fashion consumption, Italians now have 68% of the information obtained through the Internet, ten to twenty years ago, this proportion is only 16%, and in the future this proportion will reach 74%; the other four European countries consumers in ten to twenty years ago, 18% of the fashion consumption information obtained from the Internet, the current proportion of 50%, will reach 55% in the future; the entrepreneurs interviewed said that the proportion of information obtained from the Internet for fashion information is 14%, and now it is as high as 72%, and will be 84% in the future.

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Internet bloggers are increasingly influential.

The emergence and dissemination of network has completely changed consumer's information retrieval and purchasing behavior.

Over the past ten years, the impact of business and magazine recommendations on consumers has become increasingly small. They are more willing to listen to voices from blogs, social media and Internet reviews.

In the field of fashion, because of the impact of economic crisis and the growth of consumer preferences for network information, the importance of price has become increasingly prominent.

The future of the physical store is not very clear.

Nowadays, in the fashion consumption field, 59% of Italians will complete the purchase behavior in the physical store.

Ten to twenty years ago, 8% of Italians would spend on fashion online. Today's proportion is 41%, and ten to twenty years will reach 60% in the future.

Consumers in four other European countries spend 15% of fashion consumption between ten and twenty years ago through online channels. The current ratio is 47%, and will reach 51% in the future.

Online shopping is popular.

Online shopping has become a trend in the fashion industry, and it is also the most popular and representative innovation in the fashion industry in the past 10 years.

In the form of "digital" clothing consumption channels, more and more people are entering Italian life.

Online shopping: among the Italians surveyed, 75% knew and bought fashion through online shopping, 20% of them understood but did not buy fashion online, only 5% did not understand online shopping.

Virtual fitting room: 17% of Italian Italians interviewed and used virtual fitting rooms. 25% of Italians understood this technology but did not use it. 58% Italian did not know the virtual fitting room.

In the future, the application of virtual fitting rooms will further spread and spread.

Social media shopping / marketing: 25% of Italians know and use this way, knowing that the Italians who did not use this shopping method accounted for 42%, and another 33% did not know this way.

Clothing rental website: 16% of the Italians interviewed and rented the clothes on it, the Italians of 34% knew the existence of such websites but did not have a consumer behavior on these sites, and 50% of the Italians did not understand such websites.

Italy's popularity and leading position in the fashion industry has been recognized globally, and its innovation is becoming more and more in-depth in all aspects and levels of the development of Italy fashion industry. However, Italians still need to maintain the advantages of "Italy manufacturing" through various forms of innovation so as to meet the major challenges that Italy economy may face in the future.

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