95 Become The New Main Force Of Import Consumption

According to the world clothing shoes and hats net, in December 13th,

Disclosure of double 12 import consumption data shows that 95 of "Yan control, fear of old age and love pets" will soon exceed 90 percent and become a new main force of import consumption.

In 2017, double 12 Taobao data showed the living conditions of the post-90s. For example, Beijing girl searched for "good marriage wind" to open "hate marriage mode", Guangdong girls liked to buy "bralette" to disclose the average chest circumference, and all the chopping parties were siege to buy Christmas trees and one person hot pot.

After 90, they want to be concerned from outside.

In recent years, newspapers have been mixed with old Chinese clothes after 90.

Taxi drivers, some people wear Hanfu lessons, and some people wear Hanfu clothes to go shopping. Some experts believe that the seemingly prosperous "Hanfu craze" is mostly commercial "show". Even a well-known host in a program ridiculed a group of young people dressed in Hanfu performances, calling it "which bath center" and was criticized.

In 2017, double 12 and "women in Han clothes did not admit defeat", and young people more and more loved to wear "improved Hanfu". In the first 17 hours, Taobao sold 350 thousand sets of improved Hanfu.

According to the data provided by Taobao, 220 thousand of the young people on Taobao bought the Christmas tree in the first 12 hours of the double 12, and gave them many expectations for Christmas.

In addition, data showed that 120 thousand of the middle-aged girls had Taobao search tattoo stickers, and the search volume of health key words reached 560 thousand passengers, and the Nordic minimalist search volume was 710 thousand.

The search for hair loss has 60 thousand people, of which the search for spirits is up to 78%. From these data, we can see that middle-aged girls have begun to think about retaining youth and relieving stress, and gradually have a life style of middle-aged people.

Independence and freedom of love are the stereotypes of the post-90s. What is interesting is that they also have a desire for affection on Taobao.

This year's double 12, "good marriage wind" suddenly become hot search, and data show that Beijing Chaoyang District girl search "good marriage wind" frequency rise by 53%, which is enough to show that they are willing to change from outside, but also eager to be concerned.

95 will become the main consumer of imports after 90%

As the largest in China

Platform, Tmall international has now accumulated nearly 60 million of the middle class customers, attracting hundreds of millions of overseas consumption reflux.

This year's double 11 period, after 90 times accounted for the first time more than 85.

After a month, 95 after the emergence of a new force, consumption accounted for only 4 percentage points away from 90.

From the consumer category, after 95, we prefer beauty products, ampoules and other beauty products, such as health products, anti hair shampoo, sports outdoor and other imported products, as well as Nintendo games, Lego limited edition and other entertainment products.

As the only cross-border platform to sell pet food in China, pet food imports increased by nearly 850% over the past 12 years, becoming the hottest importing category of the day. After 95, the proportion of 90 percent was the largest. Even 90 percent of the buyers who love cats are spending 4000 yuan on cat food and pet products a month.

In the face of the growing pace of the consumer market in China, Messi, 159, even surprised amazing.

Where the young consumers are, the global fashion brands are catching up.

In order to attract young Chinese consumers after 95 and other young consumers, the stars in various countries have been incarnated with the "king of goods". They interact with young consumers of Tmall by personalization as models, content grass, live broadcast, short video and so on.

On the eve of double 12, Victoria's angel, Australia's "national treasure" beauty Miranda, Kerr through micro-blog and other social media at home and abroad for its own brand Kora Organics Tmall international store call, and demonstrate the effectiveness of products through short video.

South Korea's starred power dragon and BIGBANG 2018 calendar with fluorescent sticks, handicrafts and other peripheral products, through its Tmall international opened shop exclusive debut.

Taiwan actress s s announced through micro-blog that the latest jewelry series of its knife design was first launched in nine Tmall market shops.

95 after joining the "eat big meal, grab supermarket" offline consumption.

This year's double 12 is a working day, but it does not stop Hangzhou residents from going out to eat, drink and play.

According to data from word of mouth, a total of more than 300 cities participated in word of mouth double 12 activities in December 12th.

In Hangzhou, 4 million 20 thousand people took part in the word of mouth double 12 line snap up, the number of participants ranked second in the country.

Among them, 95 of the group of people came to the fore, contributing 23% of the paction. More and more young users joined the double 12 "eat big meal, grab the supermarket" ranks.

It is reported that under the double 12 detonating line consumption power, word of mouth has sent about 18000000 coupons to Hangzhou merchants. The 230 stores in Carrefour have used only 12 hours, and the turnover on the word of mouth platform has exceeded one hundred million.

Dicos sold 300 thousand chicken wings in a day, about 400000 of Watsons's mask and about 200000 of Wanning's napkin were also robbed by consumers nationwide.

Under the stimulation of big concessions, the enthusiasm of citizens in all districts and counties of Hangzhou has been unprecedentedly high.

Judging from the number of participants, the participation of citizens in Jianggan District, Hangzhou is the highest.

From the perspective of per capita consumption, the intensity of hand chopping is the biggest in Fuyang district.

Word of mouth data show that women in Hangzhou consume more than 13.12 yuan per person per capita. In the days when more flowers are spent, the girls are more sophisticated.

There are 34 business circles in Hangzhou participating in the double 12 carnival. Consumers come to eat and shop. They can also watch the carnival live broadcast of TFBOYS.

From the 0 point, people began to queue up to buy fruit and shop in the early morning.

In the early morning of 12, the young workers packed breakfast, convenience stores and coffee shops.

At Starbucks, the two cup Starbucks coffee with more than 60 original price is only 25 yuan discount with Starbucks coupons and word of mouth APP.

In the restaurant at noon, the original price of 100 yuan lunch, after merchants 50 percent off and word of mouth APP half off, it only needs 25 yuan.

In micro-blog and friends circle, many netizens are drying out the payment screenshots after the word of mouth APP discount.

An aunt took the manuscript paper in advance to the supermarket, bought 63.71 yuan of goods, used single product concessions to superimpose business and platform benefits, and finally paid only 0.11 yuan, and was praised as a god man by netizens.

More interesting reports, please pay attention to the world clothing shoes and hats net.