Are Two Or Two New Retail Outlets Out Of Date?

In the second half of the year

Holidays are intertwined to break our boring work, so that it is possible to "cut our hands every day".

Especially those who have just received the curtain call, believe that many people can feel that whether Tmall or Jingdong, online discount is not very big.

On the contrary, Suning, a second line business operator, is enjoying himself.

Is it that the two have fallen behind?

No no no no

Too young too young too simple, this is because you have not seen the line!

Looking back at history, double 12 hearts and changes

According to the world clothing shoes and hat net, e-commerce has penetrated into the daily life of the people only ten years or so. 07 years ago, the independent electricity supplier boom led to the emergence of a large number of vertical electric providers. The famous brand of "Yue Tao", the new eggs of the American Chinese, and the fans of all kinds of goods, with food stamps of various capital, opened a big barn for the development of China's netizens.

Although they collapsed, they provided fertile soil for the development and popularization of standardized electricity providers in China.

Who has worked for the Internet for ten years? Who has never taken the high volume of Yue Tao or a famous shoe store? And which one did not have a clothing for everyone in the Han Han street?

As soon as the time passes to 2012, the standardization electricity supplier is beating hard, so it can be said that the banknotes are flying everywhere, and he can burn hundreds of millions of money. The benign operation mode has been damaged by the capital, and the vicious circle of subsidy is not the best solution.

At this time, we began to think, how can we avoid the price war, and let the buyer enjoy the pleasure of "value for money"?

Two and twelve were born at this moment.

The initial play is very simple. The user chooses to collect the products of his mind, then he goes to pull people together to get together the potential buyers of this single product. After gathering enough buyers, the seller finally gives the final price of the product on the day of 1212.

Splitting is more straightforward. That's the first model Taobao tried on C2B that year.

12 years coincided with the micro-blog fire. Taobao's double 12 fully utilized the new and efficient pmission channel in the play, so that the double 12 festival was fixed, and it was everywhere.

Once upon a time, many e-commerce practitioners are deeply convinced that C2B is the future of the electricity supplier, the electricity supplier will replace the offline.

Until 2015.

C2B's Taobao has been running for nearly three years, but it has not been successful.

However, the continuous flow of Internet traffic dividends has made Ma feel for the first time the existence of the electric business ceiling.

Speaking of this, there is actually an interlude, which is another concept of fire rising before and after C2B in 2012: O2O.

At that time, O2O, Ma Yun did not know, but at that time Ma Yun should not have special attention, just hope that C2B can quickly fire up, after all, that is the category of electricity supplier controllable.

However, after two years of trial C2B stranded, he finally moved out of the packaging of his own electric business. He talked about countless times that he was the future of the electricity supplier. He admitted for the first time that he would participate in the future.

From this, O2O has ushered in a comprehensive and prosperous development.

It was also in this year that Taobao double 12 switched from C2B to O2O, and the scene changed from the standardized classification of electric business to the definition of scene and crowd.

Consumers no longer see the venue by category, such as "clothing", "digital", "household appliances" and so on.

The new words, such as "man", "new", "life", "beauty" and "special features", have appeared in the official classification of Taobao for the first time, and the slogan such as "eating goods in the public" and "cock silk essential" is also expected to bring a bit of temperature to the icy ice business.

The second two have buried an indissoluble bond with O2O.

Of course, as the most successful man-made holiday in the history of China's electricity supplier, the impact of double eleven is no longer confined to the domestic market. Businessmen in Southeast Asia and even the Chinese gathering area in the United States all have double eleven as a promotional Festival. All of these, Ma Yunhe's contributions to Taobao are all important. Over the past few years, according to data from all parties, the sales volume of double eleven has been developing slowly, and the high bonus of the electricity supplier is coming to an end. In 2015, 91 billion 200 million, 2016 and 120 billion 700 million, the growth rate of the ring has dropped to 32%.

Although 17 years have rebounded to 39%, and how much moisture and non-traditional business pactions here, I believe everyone has a steelyard in mind.

Have to sigh, double 11 has passed the peak! And Taobao double two since 2012, although never published sales data, combined with the current development and social status, as well as users' consumption habits, in the future time will certainly have a good development.

And Ali will not easily disclose their data. If there is one day, unless we meet two points, for example, the data is good, protect the dominance of Ali's electricity supplier, and make the difference with the one hundred thousand! After all, as long as the system of the various countries on the earth is not chaotic, it can still run smoothly, so the market space of the offline market will tend to infinitely in the future, breaking through the market of 200 billion.

After finding the national DGP data of 2012~2016, the gross domestic product (GDP) has exceeded 70 trillion in 2016, while the third industry has climbed to 51.6%, that is to say, 30 trillion of the scale.

The Ali's two dozen activities mainly do offline preferential activities, take the subsidy route to online users to the line "brush water."

These streams are visible and touching on weekdays, such as breakfast or afternoon tea.

Even if there is no discount, it is just needed.

So such activities will be easier and harder to push.

It can be said that this year's double 12 is just a test of water, there are still many deficiencies to be run in, for example, the consumers' Tucao logo is not clear enough, the guidance is not direct enough, and the preferential combination method and the red envelopes settlement are too cumbersome. I believe that when the real expansion begins next year, two or two can refresh the maximum paction volume of double eleven at one stroke, and formally take over.

This baton.

More interesting reports, please pay attention to the world clothing shoes and hats net.