How Dangerous Is A Fashionable Dress To The Land?

Looking at the current global

The industry is thriving, according to CIT, a financial holding company. In the past 5 years, the growth rate of front-line "fast fashion" retailers is 9.7%, far exceeding 6.8% of traditional clothing companies.

Another evidence

EMarketer, a research firm, predicts that global apparel sales will reach $3 trillion and 500 billion in 2019, driven by the fast fashion industry.

Do you feel profitable?

According to the world clothing and shoe net, if the global population reaches 8 billion 500 million by 2030,

Consumption will surge from 62 million tons to 1.02 billion tons.

What does this figure mean? It means resource consumption, labor input and pollution emissions that are increasing with Japan.

In China alone, more than 26 million tons of old clothes are thrown away every year in China.

1. there are many social costs behind the showcase.

The fashion industry has always been a major manufacturer of environmental pollution. It has been listed as the second largest polluters in the world after petrochemical industry.

It takes up to twenty thousand litres of water to produce a kilogram of cotton, and the production of a garment, from dyeing to final processing, may use up to eight thousand chemicals.

It does not count the waste and pollution caused by the clothes that can not be sold.

And the labor exploitation and child labor problems of the fashion industry in the bottom production chain.

After the aura, the ugly pollution truth.

Global TOP 5 brigade pollute cities: Bangladesh Qatar, Pakistan, Karachi, India Delhi, Brunei Dassault, Nigeria Lagos.

2. land is no longer beautiful.

When you pick up a dress, can you imagine the crisis that a fashionable dress brings to the land?

Pollution crisis in Cotton Breeding: the basic raw material of clothing is made from cotton. However, with the rapid development of fashion industry, the demand for clothing is increasing and cotton demand is also increasing.

The original traditional cotton industry began to be influenced by capitalization and industrialization, only to seek rapid production.

Industrial use of pesticides and fertilizers causes soil pollution and salinization to aggravate and harm the land.

Health crisis: because of the soil salinization caused by a large number of cotton production, the soil is flooded with various chemicals, and local farmers are planting food crops under the condition of pollution, which is related to their own health.

A very high proportion of local farmers die from cancer, and a large proportion of them are born with deformed children on such land. Under the pollution of the land, these farmers become the lowest level of the supply chain, sacrificing their health and the beauty of the land.

When the two reasons are not beautiful, they also affect the health and livelihoods of the bottom farmers.

Originally, a fashionable clothing hidden behind a serious land crisis, we understand these ugly facts, hope that there are better ways to solve and improve, respect and cherish this land and farmers.

3. water resources are difficult to continue.

Waste of water resources: Nowadays, environmental water resources are extremely unbalanced and water resources are scarce. However, the production of a garment wastes a lot of water resources. First of all, water consumption is used to produce an average of seven thousand litres of water for a single pair of jeans.

On average, a clothing and clothing brand uses water equivalent to 43000 standard swimming pools a year.

Dye pollution problem: 17% to 20% of industrial waste water pollution in the world comes from dyeing and finishing of textile industry.

The textile industry has 20 tons of toxic waste discharged in one year. The water is full of toxic substances such as nitrate, copper, arsenic, lead, cadmium, mercury, nickel and other toxic heavy metals.

Many heavy metals are difficult to volatilize, resulting in the discoloration and acidification of water resources. Eventually, as the water recycling system enters the soil, the contaminated land will be accelerated to corrupt.

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The above two points are part of the pollution and waste of water resources, which we can not see much, but affect our daily life and affect the entire ecological chain.

From the above understanding, water pollution will eventually return to us along with the ecological cycle.

4. sustainable fashion industry development

However, with the improvement of local regulations and cost pressures, fashion companies are beginning to change their practices.

Francois-Henri Pinault, chairman and chief executive officer of Kai Yun group, Gucci, said that Kai Yun believes that sustainable fashion is wise, and that the world's third largest luxury group will be "fully committed" in this regard.

This year, Gucci CEO Marco Bizzarri announced that Gucci will no longer use animal fur (or "fur").

In fact, opening the cloud may be one of the luxury groups most concerned about sustainable development.

Kai Yun group early set up the Department of sustainable development, responsible person Marie-Claire Daveu was previously a sustainable economic expert for the government.

Their sustainable development goals include: opening the cloud will not release the carcinogenic gas dioxin PVC in the use of incineration; all suppliers of raw materials meet the requirements of environmental protection; the purchase of rare and precious fur does not damage the natural balance of the local environment; the adoption of the method is the third way of humane collection.

At the end of 2016, the strategic development target of 2025 was formulated by opening the cloud, which reduced the environmental profit and loss of the whole group by 40% and reduced carbon emissions by 50%.

Cotton, leather, valuable fur and wool will be traced back to the source.

"Sustainable development does not mean that I must be dressed very ugly."

Ye Xiaowei, fashion editor of modern communication group, commented.

The sustainable development of "opening the cloud" is not preaching, nor moral kidnapping. Their secret is innovation.

In addition to the innovation of material science, a professional and innovative "financial" tool has been used.

Any luxury company can use the "Open Cloud mode" and "Open Cloud standard" for its own use. The cost of the company will not rise, but the profit will increase.

Stella McCartney is the best example. In the past few years, the brand has maintained a high growth.

Young people love Stella McCartney's work and vote for this idea.

The introduction of a "Sugarena leather" by the Paris family has introduced new technologies for tanning and dyeing, saving water and avoiding heavy metal pollution such as chromium.

Bottega Veneta produces sandals from Bolivia's crocodile skin and works with the International Association for animal protection to protect local biodiversity.

Of course, in the current pollution situation in these places, those fast fashion brands are also aware of themselves. They are also seeking to reduce pollution and undertake environmental protection programs.

Just like H&M, the fast selling brands such as UNIQLO and ZARA have planned similar recycling plans, and often launched environmental products and increased publicity in product lines.

Take the fast selling giant H&M, since 2013, the brand launched the global clothing recycling program.

Publicity claims that H&M will assume the responsibility of fashion environmental protection. Consumers can bring any clothes you do not want to go to any H&M store.

During the activity, consumers can also get two two coupons with a bag of old clothes (usually three pieces or so).

So now more and more enterprises use the concept of sustainable development as the core business concept and integrate into the corporate culture.

More interesting reports, please pay attention to the world clothing shoes and hats net.