A Ring Off The Mature Apparel Industry Chain: A Shop On The Road

Experts call for scientific and integrated planning for industry development.

According to the world clothing shoes and hats net, "double 12" just after a short time, "chopped hands" must have become everyone in this day's routine operation.

Behind the shopping carnival, not every online store is the winner.

On the eve of this year's "double eleven", there were news that many clothing stores were running out of payment for clothing suppliers, including suppliers from Guangzhou's Shahe apparel market.

Reporters in-depth interviews found that the shop on the road is a small and profitable business logic, and now they have become a natural drop in the mature apparel industry chain.

One day in early November this year, Zhang Xiao (a pseudonym) was informed by WeChat group of suppliers that he was dragging the ledge at the Dragon shop in Longdong.

That night, after 10 o'clock, she took a friend's car and drove to a residential building near Huamei Road, Longdong, Tianhe District.

The warehouse on the first floor is brightly lit.

The computer is on the bright side, the online customer service is answering the seller's tricky question.

The office separated by a woman, Zhang called it the landlady.

"Boss, help us to settle accounts, winter goods are expensive, turnover is not enough."

Zhang Xiao blurted out.

"OK, which one of your stalls?" "the landlady" took the bill and counted it out.

Although Zhang Xiao could only settle his account in September, he was lucky to have no idea that he would be so refreshed.

Less than 10 minutes, 37 thousand yuan hit her Alipay.

That night, the other two suppliers who followed Zhang Xiao also received payment in September.

On the second day, the suppliers ran to the office of Longdong, but they didn't get the money.

Zhang Xiao heard that I was at the scene, and promised that "I will not run this money, you must give it to me".

But by the time of November 6th, some people in the WeChat group of suppliers said, "ah Yong ran away, the office was empty."

On the same day, the goods of the shop that he was responsible for collecting goods had all gone off shelves.

That night, Zhang Xiao once again arrived at the residential building of Longdong, and the door of the warehouse was locked.

The people who came to collect debts were already in the dark.

At this point, the phone call of Yong has not been able to get through.

Zhang Xiao saw through the window an empty office, and only one monitor computer was still on.

Clothing in Shahe

Zhang Xiao, who has been in the wholesale business of clothing for two years, has just made a good business in the past year.

There were 6 online shops that had problems with her, and 4 of them wrote IOUs, and the two were passed away.

According to a number of suppliers, the shop on the road includes "xxxxx" and "XXXX clothing square", which is called Zhang Xiao's shop.

These shops are all golden crown stores. If they want to reach a golden crown, the sellers will appreciate 500001 points to 1000000 points and climb to this level.

At present, there are no corresponding businesses on Taobao.

Before that, the screenshots provided by the suppliers showed that these stores were selling thousands of pieces of genuine merchandise at the same time.

Big stores have the ability to bargain with suppliers.

Zhang Xiao said that most of the shops that were co operated with them took the goods first and then settled the bill. Now, with the addition of writing on the slip, she has about 400000 yuan of money to face the market.

Zhang said that the amount of money owed to him was relatively small, and the number of other suppliers was even more.

The supplier reported the case after finding out the other side of the road.

At present, the police are investigating the matter.

It's a stranger to suppliers.

In the wholesale clothing market in Guangzhou, you can always see such advertising posters: the models with red lipstick and sunglasses are posing in various poses. The only purpose of photographers is to make people pay attention to what they wear - the style of women's wear.

The clothing market of Shahe is located in the central part of the city, from the middle of Guangzhou Avenue, from the west to the martyr East Road, and to the Lianquan road in the north.

This is the most important symbol of the city.

Part of the design will become the so-called "explosive payment", which is popular among consumers and is the most suitable product for mass production.

"Exploding money" often comes from the stalls of the net batting city.

Stalls are the smallest commercial units in the clothing city. They occupy even less than two meters square area, but are densely packed with clothes.

In Shahe, Zhang Xiao runs a stall.

Like many stalls, behind Zhang Xiao's stalls is a small garment processing plant.

The factory is located in Hou Jiao, Haizhuqu District.

Take fabric from the Zhongda market not far from the factory, and Zhang Xiaogu's workers produce and process fashionable garments, and finally pack them to the shop's hands.

"We send pictures of goods online, leaving a contact.

If the shop thinks the style is OK, it will contact Q Q or telephone, then someone will come to the store to pick up the goods.

Zhang Xiao said that the shop owner might have been the owner of the shop before he arrived, but now he is more likely to be employed. They carry the note with the barcode and the stalls are distributing the paper according to the slip.

Zhang Xiao said, stalls and online shop payment method used to be cash, now more is after delivery of goods through bank card, WeChat or Alipay pfer.

The payment is usually not a day knot, or a monthly settlement, or a period of time.

When a shop meets a customer's return, it usually returns the goods back to the stall. If there is no quality problem, the stall will return the goods again.

In fact, the boss behind the shop is a stranger to Zhang Xiaolai.

Some of them have only one side. Some do not even know their names. They usually know only the net names.

"This is about integrity."

Zhang said that she and the online store rely more on mutual trust and good faith relations.

If she feels untrustworthy, she will ask the client to write a IOUs, which bears the identity card of the customer and the fingerprints of thumb covers.

In Zhang Xiao's view, the reason why the internet shop, which has been working hard for many years, has chosen to run away is the rule of increasingly stringent sampling inspection.

In recent years, appliance manufacturers have stepped up quality control and spot checks for the protection of consumers' rights and interests.

If the sampling fails, it means deducting the penalty points. If the penalty points reach a certain amount, they will be punished.

Along with the tighter spell on the store, the more tightly read, on the eve of the "double eleven", there are online shops on the edge of being eliminated.

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Sales of low quality and inferior goods

A thorough investigation of online crash

Wang Chen (alias) has been in the electricity supplier business for many years. In the village of rhinoceros horn, known as "Taobao village" in Guangzhou, she runs an online shop.

Wang Chen said, for online stores, sales mean conversion rate, consumers see higher sales desire is obviously higher.

How can we rush to increase sales? In Wang Chen's view, individual stores can only play cheap cards, so they can rush sales up in a short time.

The price is low, how do these stores survive? Wang Chen said that impulse is often just a means of burning money, and the same amount goes up. The shop will adjust the price again, expecting that it will turn the profit later.

However, this is often faced with such a dilemma: when prices rise, new competitors will be admitted, and the price will have to come down again.

Wang Chen said, at last, it gave birth to a number of online shops that sell cheap cards.

Wang Chen said, because the volume is large, individual stores have a bargaining advantage on suppliers, they will "lower prices", so that suppliers to reduce prices.

Accordingly, individual suppliers will also make adjustments.

"Clothing is still easy to adjust from the cost, for example, the fabric is reduced a little, shorter."

Wang Chen said that the increasingly stringent sampling inspection system is the same for the online shops that sell cheap brands without pursuing product quality.

After the goods are shut down, the individual shops that need large quantities of stock in advance to default on the suppliers' money will be easy to understand.

Li Ying, Secretary General of the Guangzhou professional market chamber of Commerce, believes that the online shop incident is not much related to the market. It is more about the unscientific consumption concept of the network platform and the problems exposed in the development of the competition mechanism.

Li Ying believes that the price performance ratio of any commodity has a reasonable scope, and there is no low price of the bottom line. The individual online stores will adopt the competition mechanism that violates the market rules, and this will happen.

She said that this is a problem that every industry should pay attention to.

Li Ying said, at present, businesses and consumers are returning to reason.

She also called for the scientific development of the industry.

More interesting reports, please pay attention to the world clothing shoes and hats net.