What Is Sora Aoi'S Underwear Product Now?

According to the world clothing shoes and hats net, on the first day of 2018, Sora Aoi got a picture of the ring finger wearing a wedding ring in micro-blog, which attracted the enthusiastic attention of netizens.

Because of its huge volume of traffic, Sora Aoi has made quite a lot in China.

There is close cooperation.

With beautiful looks and unpretentious acting skills, Sora Aoi, a Chinese netizen affectionately known as "teacher of the sun", has only been able to harvest a large number of otaku's love since his debut in 2002.

Electricity providers and other areas have also dabbled.

Once, she once became immortal.

The designer of the brand has made the underwear product "net red".

Holding up the "net red" underwear brand, Sora Aoi Lei Jun asks for help.

"We want to be a brand with internet gene."

At the end of 2012, an underwear team in Guangdong began to search the most popular fans on micro-blog for this goal. "At that time, Sora Aoi's fans had reached tens of millions of people, and we were doing underwear. It felt feasible."

For this reason, Yan Hong Zhong, chairman of Guangdong Xian Yidai Limited by Share Ltd (hereinafter referred to as "Xian Yi Dai" and "new three board enterprises") still smashed tens of millions of yuan after making two underwear brands with "Xian Yi Dai" and "fairy Yi Dai" and made spakeys (eighteen self) from scratch.

One day in 2014, Sora Aoi was using a sewing machine to make women's underwear in a factory's production workshop. The table was stacked with drawings of the underwear she participated in.

"Let every inch of beauty stand the test of details."

Sora Aoi signed her name beside the line.

"Calligraphy teacher", who can write calligraphy and sell Meng, once again subverted the imagination of the masses.

This time, Sora Aoi began selling underwear.

"When Sora Aoi comes to the workshop, he can use the sewing machine himself.

She can draw some sketches, or find some reference materials to come and discuss with our designers. "

These details are very impressive to Ding Shijin, the project director of Xian Yi Dai.

Ding Shijin recalled that after receiving the invitation, Sora Aoi felt uneasy and worried that the publicity of the company would go to the vulgar direction. At that time, China was engaged in net net action. Afterwards, after many communication, she dispelled worries and felt that "this thing" was very good.

"There are hundreds of emails coming and going."

Ding Shijin said that Sora Aoi's agent team is also very serious and professional about this matter.

Sora Aoi visited Xian Yi Dai two times, and the team of Xian Yi Dai went to Japan with products.

Ding Shijin said, "empty series" product is Sora Aoi's own idea, there are some elements she wants, but after all, she is not learning to design, so Xian Yi Dai has a professional design team to cooperate with her and perfect the details.

In May 28, 2014, Sora Aoi, who had tens of millions of fans on micro-blog, officially launched the "spakeys (eighteen)" "underwear" series.

Limited time limit, 528 sets of underwear will be sold within 5 hours and 28 minutes, and the price of each set is 1288 yuan.

Previously, Sora Aoi also asked Lei Jun and asked questions on micro-blog, "always wanted to design underwear for himself."

So I was born with my G-self empty series, so happy! But how do I sell it online? I need help.

Lei Jun did not reply, but the founder of Niu Wenwen, founder of the media group, immediately replied to her: "millet and Lei Jun not only made good products, but more importantly, fans economy."

Fans are really "giving power".

The quota of 1000 product experiential teachers was quickly robbed, and less than 5 hours of "5. 28" activities were sold out of 528 underwear.

The experienced teacher and the first batch of customers sent feedback gradually, and the fans of the onlookers were not idle. They put forward various suggestions in Aoi Soraemihiro's message, such as "smart underwear" and "why not men's underwear?"

At the beginning of the spakeys sale, the product was mainly sold through the electricity supplier channel.

The product is completed by Xian Yi Dai.

Xian Yi Dai, like most manufacturing enterprises in Guangdong, started exporting at the beginning, and then officially launched the domestic market in 2010. The sales strategy at the beginning was double track on line and offline.

In the spakeys series of cooperation between Sora Aoi and Xian Yi Dai, a group of interesting data emerged: over 40% of buyers were men.

Spakeys brand manager Mr. Ding said that when Sina micro-blog was first promoted, it found that male buyers reached 40%.

Of course, this promotion is mainly aimed at the "empty series" of spakeys and Sora Aoi cooperation. "This is obviously related to fans of micro-blog Sora Aoi. It is very normal for male consumers to be active."

In August, when the Sora Aoi series and spakeys entered the business platform, the entire spakeys brand also showed a male buying trend.

According to the sales data of the month, men and women account for 36% of the total sex of spakeys shop visitors and 42% of women.

On the data of the buyers, men account for 56%, while women for 44%.

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Silence after the noise

Over the next few years, spakeys remained unknown.

Yan Hongzhong, chairman of Xian Yi Dai, once admitted that spakeys had invested more than ten million yuan in the early stage, but the brand revenue was not large.

Judging from the positioning of products, spakeys is the luxury luxury underwear brand launched by Xian Yi Dai.

There are three brand systems of Xian Yi Dai, including "Xian Yi Dai", "fairy Yi Dai" and "Spakeys eighteen".

Reporters browsing the search shop found that the electronic business platform, only the fairy Tmall Tmall flagship store, Fairchild Yi Dai Tmall flagship store, and the store information on Spakeys display has been closed.

Official micro-blog @SPAKEYS shows that official micro is not updated every day, and the degree of concern is not high. Although there are more than 10 fans, most micro-blog comments are zero.

From Spakeys's WeChat public number daily push message, at present, spakeys is currently in Shenzhen Futian District Huaqiang North and Shenzhen Luohu District cable next store.

Spakeys said to the online business reporter: "now we only do brand direct operation."

In SPAKEYS official website, SPAKEYS's Ya business project can be joined by agents. However, the process of joining the company needs to buy 3 SPAKEYS eighteen genuine bra experience at the SPAKEYS authorized agency first, and then consider joining the agent SPAKEYS eighteen after satisfying the approved products.

Secondly, after determining the intention of joining, collect and fill in the official channel (official website, official service number, official subscription number) of SPAKEYS and submit the application form.

After the completion of the process, SPAKEYS official customer service will complete the application verification, qualification examination and follow-up process guidance in 3 working days.

When the reporter registered and registered through the official website of the SPAKEYS Ya business project, he found that there was not much update on the community content.

During this period, reporters tried to contact the official website via telephone.

Although Xian Yai Dai has shifted its focus to the domestic market, laying the company's products in various terminal stores through its sales network, but in the short term, there is still a high risk of customer concentration.

Fans continue to be hot

Kevin Kelly, the Internet godfather of the world, has raised the famous "one thousand fans theory" a few years ago, saying that "only 1000 fans can live".

With the rapid development of the Internet and the popularity of the media, the concept of "fans economy" is deeply rooted in the hearts of the people.

At the moment, various businesses are also signing entertainment stars. By joining stars, they will enhance the interaction and participation of the e-commerce platform and fans, so as to enhance the stickiness of young consumers.

For example, Jay Chou signed the chief surprise officer of vip.com CJO, and South Korean singer Huang was included in the global purchasing of BBK's cross border business cloud monkey, becoming the "global chief buyer".

In the Ali system, Taobao built the net red economy, Tmall reshaped the fans economy.

With the upgrading of virtual consumption experience for IP original content, the shopping experience for reality is also upgrading.

Upgrading from consumers to fans, upgrading from commodity consumption to IP content consumption.

This means that Tmall has changed from human, goods and field matching trading platform to the interactive consumption platform of people, content and consumption, creating a new ecological industry chain of IP- fans - brand consumer interaction.

If we say that in the PC end, we should pay attention to the tricks of sale, while the mobile terminal should pay attention to the maintenance of fans.

Lu Zhenwang, an e-commerce expert, believes that unlike the past, relying on smashing walls and snatching traffic, the current electricity supplier is centered on fans, and is committed to creating a loyal fan community system.

In the Internet field, millet, Luo Ji thinking, "Papi sauce" and so on are all praised as fans' economic effects.

Xiaomi is also playing the most important role in fans economy. Through building communities and creating online forums, Xiaomi has been increasing the gathering platform for rice noodles.

And the initial stage of thinking is only a video from the media. With the increase of click through rate and fans, it has gradually become a hot social business.

Lu Zhenwang said that the fan economy, to a certain extent, is similar to the purpose of the social network, which can increase the frequency of interaction with users and attract people to become real consumers.

However, many people in the industry also said that whether the fans' economic model is permanent or not is still doubtful.

For example, the current live fans' live broadcast culture, that is, live video, the so-called red man, is no longer an artist, singer, but some grassroots.

The loyalty of these red fan fans is even more "light", which is usually only a matter of concern.

Fans are developing more and more intellectually towards idol products since their economic development.

Because fans only pay for value rather than pay for sex.

Fans no longer care about your products, and fans are more concerned about the value that products can bring.

The brand should make rational use of the fans economy, and be careful to overuse it and lead to it.

More interesting reports, please pay attention to the world clothing shoes and hats net.