2018 Women's Shoes Encounter Chinese Knot, Chinese Elements Will Go Abroad

World clothing shoes and hats, wear a pair of good.

Domestic shoes can satisfy you.

In the market, AOKANG, leather, BELLE, red dragonfly, spider king are among the top ten high-end brands of domestic leather shoes, which are popular among consumers. Leather shoes are featured with high quality leather, fashionable fashion design, fashion trend and high quality guarantee.

According to the "Beijing footwear consumption market survey report" released by consumer daily, 35% of female respondents will choose domestic brands when consuming.

In the subconscious mind of consumers,

Most of them are high-end atmosphere grades, and "foreign goods" can take a firm foothold in the Chinese market. The source of Yu Yang's brand is good quality, new style, comfortable fabric and other reasons.

"Foreign goods" continue to introduce new ideas, seize the domestic consumers' consumption habits, consumption motives, earn a full pot, want to get a slice of the "big cake" in the Chinese market.

According to the report, female respondents believe that domestic shoes need to be improved in three aspects: style design, quality and brand building. Women pay more attention to styles, accounting for 52%.

Recently, Miss Li, who worked in a financial company, told reporters about foreign brands and domestic women's shoes. "I used to prefer to buy foreign brand shoes, such as H&M, C&A and so on, and the prices are relatively reasonable. These brand stores feel more like clothes and shoes for me, and I even buy several pairs of shoes of different styles at a time.

But lately, I don't like these brands very much, because the quality of shoes is not so good, and the style is not suitable for Chinese taste.

At present, I think a lot of domestic shoes are very good in style and quality, and they are more comfortable to wear. The store is also a "big supermarket" which integrates shoes, bags, clothing and other daily necessities. The atmosphere of the shopping mall gives people the feeling of life, but there are also some shortcomings. Most of the women's shoes are similar. I think the style design should be strengthened, and the styles should be more, so as to provide consumers with more choices.

Many brands

They will go abroad to study, improve their design skills, inspire design inspiration and keep pace with the times.

But many designers will be influenced by other designers, so they can not avoid adding other design elements to design concepts, or even imitating other design concepts, which leads to confusion of consumers' brands.

Many domestic shoe designs are closely following the fashion trend of the international brand market, and there are quite a few domestic footwear products imitating international brands.

According to the "Beijing footwear market survey report" released by the consumer daily, 36% of the women interviewed said they would not buy buyers to imitate the international brand of Chinese made shoes, while female consumers had a rather inconsistent attitude towards imitating the international brand of Chinese made shoes.

A domestic brand shoe designer said: "I don't like domestic leather shoes plagiarism international brand. Domestic brands should make their own characteristics. We should absorb the advantages of international brand design style, combine their own design concepts, highlight innovation, and produce more high-quality leather shoes for Chinese people."

Consumer Zhang told reporters: "many domestic brands of leather shoes have their own characteristics, and some have even been imitated by foreign brands, but they are not doing well.

In order to increase sales, some brands copy and imitate international brands, so that consumers will have a psychological conflict. I will try not to use too many other brand design elements, whether they are domestic shoes or foreign brand shoes.

According to the consumer footwear market survey report released by the consumer daily, a designer from a well-known shoe manufacturer in China said, "sometimes you design a shoe with your heart", but the enterprise takes into account the production cost and other problems, resulting in extremely low order quantity, and even does not promote to the market.

And sometimes the shoes are copied or altered without any design content, and the order quantity is very high.

The phenomenon mentioned by the designer is very common in the industry, which greatly weakens the enthusiasm of the designer for the development of new products, and makes the development and design of the shoe industry difficult to make a major breakthrough.

A woman shoe designer said: "Chinese red, Chinese knot, phoenix pattern, silk, flower and bird, blue and white porcelain are all Chinese elements that can be integrated into shoes. Chinese culture is extensive and profound, and it is very important to carry forward our cultural elements in various forms.

China's handicrafts and embroidery are superb skills. If you integrate into women's shoes, you will not only win the love of domestic consumers, but also be able to be stunning to the international market, so that Chinese elements can really go abroad.

According to related reports, in 2018, the trend of women's shoes in spring and summer was crystal shoes, cat shoes, dress slippers, ribbon laces, feather elements, metallic colors, satins, sequins and so on.

Chinese elements are used by designers in fashion design.

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