2018 Joined The Clothing Brand To Avoid These 12 Kinds Of Bad Brands.

　　 World clothing shoes and hats net Xun, as a qualified businessman, the most important thing is to choose a good clothing franchised brand. So, how can we choose a good clothing franchising brand for new novice partners?

The following Xiaobian summed up the 12 manifestations of low brand competitiveness, and hope that entrepreneurs are choosing. Clothing affiliate brand We can avoid bad brands and choose quality brands.

1, lack of brand value

That is to say, its brand does not contain anything that can be recognized by people, but only pleasant words. Advertising has invested a lot, and its popularity has been greatly improved, but there is no reputation. Relative to the customer, there is no reason to choose. So even if people choose to try their products out of curiosity, they will soon discard it. This brand will not have long market vitality.

2, the connotation of brand is vague.

There is no necessary information in the brand, and the brand can not convey the information. After exposure to this particular brand, people are in a fog and can't understand what it means. Such as the theme song of Sun God's corporate image, even what it calls, it is hard for people to understand. Waiting for "what do not know", "possession" what do not understand, the everlasting "love" is even more difficult for people to find. How can a big piece of empty talk support a brand building of an enterprise?

3, the brand name is odd.

Brand names should have the function of associating people, but some brands have odd names and no association. What OPPO is, Chinese can not imagine, nor can Westerners imagine. The brand name that can not lead to Lenovo will have the appeal of brand. The sun god is a failed enterprise, but its name is valuable. As a health care product enterprise and product or service name, it reminds people of the hot sun and infinite power, and then comes to think of wisdom and health.

　　 4, brand image and Brand connotation Disjointed

Some people say that hieroglyphics are backward, and there are ideographic limitations associated with the connotation of words and the meaning they express. Even if this theory is reasonable, it can not be applied to the building of corporate brand image. Brand image is the artistic value of the enterprise, and the relationship between the two can not be established. This brand image also loses the role of identifying the brand.

5, brand name bogey

Everyone has their own taboo. Any brand name that reminds us of the taboo is bound to lead to the resentment of this taboo. There was once an enterprise named the name of Liu Wencai, the notorious big landlord. Even though the peasants who were bullied by Liu Wencai were not many, but there were still many of them. And their sons and grandsons, could they still eat such pickles when they thought of Liu Wencai's brutal oppression of the ugly faces of the peasants?

6, blurred brand image

Brand image is used to embody brand connotation. The blurring of brand image also makes people unable to correspond to the connotation of brand value, and the brand image also loses the function of representation. It is very popular now to mark corporate brand with Pinyin or Western letters, but it lacks the function of prompting the connotation of enterprise brand, and becomes a meaningless "I am myself".

7, brand logo imitation

Some enterprises deliberately try to imitate the signs of big brands in order to ride the big brands. This will not only lead to the consequences of accusation of infringement, but also affect the formation of brand value. The Yichang cigarette factory in Hubei, deliberately imitating the image of Hongta mountain, directly sets the pattern similar to that of Hongta mountain cigarette in the design of the cigarette packing box of Xiaoxi tower. This not only does not leave its own brand image, but is also accused of infringement. More importantly, its own brand value has not accumulated at all, and has fallen into a more unfavorable position in the fierce market competition.

8, excessive brand extension

The brand that has formed has its unique connotation. Through brand extension, beyond the scope of the original connotation, it can not only enhance the influence of the products or services extended by the brand extension, but also may lead to the depreciation of the original brand value. If Zhu Zhiping, Zhejiang merchants, competes for the success of Goubuli brand, so that the Goubuli brand will be attached to the real estate. If the Goubuli house is developed, will it be ignored by the dog or not? At least it will not be more sensible.

9, brand appeal tough.

Brand value is the result of public recognition. And this identity can not be achieved through compulsion. Some enterprises appeal to the brand aggressively, forcing people to accept its connotation. On the contrary, it disgusted people, reduced the possibility of being recognized, and hampered the accumulation and appreciation of brand value. "Goubuli" is a typical example, but it is formed in history.

10, brand naming histories

Some enterprises use historical celebrities to name their brands, often ignoring the inherent connotation of this particular historical celebrity. Therefore, this naming can not only enhance the brand value, but also make people feel indifferent and affectation. Li Bai can be the brand name of wine, but Qu Yuan is not sure. Li Bai is a drinker, but Qu Yuan is not. Qu Yuan's brand of wine is not related to its incense. Guan Gong Fang liquor of Hubei rice flower fragrance group has a good market performance, because Guan Gong was originally a heroic hero in big bowl drinking. Qu Yuan is not. He is only a weak scholar who worries about the country and the people.

11, brand naming implies narrowness.

The brand naming of some enterprises makes people feel that their names are narrow minded and selfish. Of all the successful big brands, which brand name is small? From the brand naming, we can predict the development prospect of this enterprise. How big a bosom the boss can be. The same is true of brand naming. Too small brand naming is bound to limit the imagination of employees.

12, brand modeling Abstract

Some enterprise brand modeling is too abstract, let people do not understand, can not understand, and even cause people's ambiguity, which will inevitably damage the corporate brand image. Brand modeling is the externalization of brand value. If its shape cannot convey its value connotation, it will lose its meaning.

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