In 2017, Subdivision Of Clothing Industry'S Market Capitals Has A Huge Power Hidden.

World clothing shoes and hats, recently, the leading enterprises in the current market value of each subdivision of clothing industry can be seen from the expansion focus and expansion plan of these enterprises in the past two years.

Leading sports apparel market leader: Anta sports (HK $102 billion)

Expansion Keywords: multi brand, multi product, multi channel

From the revenue to the market value of 100 billion to 100 billion, the current development of Anta sports can be described as "in the ascendant".

Anta sports 2017 China Daily reported that the company achieved revenue of 7 billion 320 million yuan during the period, an increase of 19.2% over the same period last year, and the profit margin of shareholders should be 1 billion 450 million yuan, up 28.5% from the same period last year.

Gross profit margin exceeded 50% for the first time, up 2.7 percentage points to 50.6% over the same period last year.

Anta sports announced in October 20, 2017 that in the third quarter of 2017, the Anta product brand retail sales recorded double-digit growth compared to the same period last year. The retail sales of non Anta products increased by 40-50% compared with that of the previous year, of which Anta's non Anta product brand had been growing for more than 40% consecutive three quarters.

Anta sports says it will cover all kinds of brand portfolios, from professional to leisure fashion sporting goods, from high-end to mass market, from running, comprehensive training, basketball, women's fitness, and even skiing.

In terms of channels, the proportion of Anta stores in shopping centers and department stores will further improve in the future, and will further develop the business of e-commerce with the resources from online channels, offline channels, logistics distribution and big data.

The company will also seek opportunities for mergers and acquisitions with high-end international brands.

FILA will adopt "one multi store" strategy to promote different FILA products in the future, in addition to the FILA store of high-end fashion sports products and the FILA KIDS store of high-end children's clothing, and in the short and medium term, it will also open FILA Athletics and FILA Fusion franchised store, which are the main professional sports products and the trend and sports products.

At the same time, DESCENTE will be stationed in more first and second tier cities and set up new stores in the top position to enhance their market position.

Anta sports market value broke 100 billion, while the second ranked sports apparel listed company Lining market value is 14 billion, the gap is huge.

It can be said that Anta sports is a good sample for apparel retailers.

The significance of this sample is several points. First, we can see that the clothing retail market has great potential and can breed more large-scale enterprises.

This happened in the context of consumption escalation, and became the so-called "consumption Bull Stock". A similar sample is Moutai's market value breaking trillion yuan.

According to information, over the past 50 years, whether in the US or in Japan, half or more of the bull stocks come from the consumer sector. It seems that China is going through this process.

Two, we can see that the polarization of industries and enterprises is clearer. The strong will further attract more consumption through multi-channel, multi brand and multi products, and form the so-called scale effect.

With the continuous growth of Anta's revenue, the gross profit is also rising. It can be seen that if the business is properly managed, the development space of apparel retailers is far from enough.

Similarly, we can also expect enterprises to surpass Anta sports because the market value of the international clothing giant Zara parent company is "100 billion US dollars".

At the same time, the capital market will further widen the gap between the first place and the second and the third, because whether it is in Hong Kong stock or A share, investors seem to be more and more in favor of the leading stock, and the position of Tencent in Hong Kong stock dominating the world is evidence.

Men's market leader: Hai Lan's home (market value 46 billion 500 million)

Expand Keywords: overweight women's clothing, diversify into

Hai Lan's home is currently the highest value retailer in A shares, and its sales are among the top of the apparel listed companies.

Hai Lan's home 2017 three quarterly report shows that the first three quarters of the company achieved a revenue of 12 billion 478 million yuan, an increase of 3.40% over the same period last year, and realized a net profit of 2 billion 513 million yuan, an increase of 4.07% over the same period last year.

As a men's clothing enterprise, its women's clothing brand lived in the first three quarters of the year, and its revenue reached 502 million yuan, up 76.96% from the same period last year.

In November 2017, Hai Lan's family issued a 6 year convertible bond plan.

The company intends to raise funds no more than 3 billion yuan, and invest in the upgrading project of the industrial chain informatization (620 million yuan to raise investment funds), logistics park construction project (1 billion 950 million yuan to be invested), and the construction project of the oju rabbit R & D office building (to be invested 430 million yuan).

From this convertible bond plan, we can see that Hai Lan's family plans to increase investment in women's clothing business, and the proportion of women's clothing sales will increase in the future.

In addition, supply chain management is a core part of the business model of Hai Lan's home. Hai Lan's family plans to build more large-scale logistics park, and the other is to enhance the development of e-commerce business and enhance the level of information technology.

All these are the problems of infrastructure construction. Taking into account the actions of Hai Lan's home in 2017, such as pushing young brands, launching home products, investing in fast fashion brands, merging overseas companies, etc., we can see that Hai Lan's "ambition" is not small, and the road to expansion of diversified and integrated garment groups is speeding up.

Market leader of mass leisure clothing:

Expansion Keywords: Children's clothing becomes the main force and pfers to shopping centers.

The largest market maker in the mass leisure apparel business is Semir clothing.

Semir clothing 2017 three quarterly report shows that during the reporting period, the company achieved operating income of 8 billion 42 million yuan, an increase of 12.89% over the same period, and net profit of 1 billion 12 million yuan, an increase of 1.01% over the same period.

Semir apparel said that in the first half of 2017, the company continued to promote the construction of "Semir platform" (multi brand prosperity platform, capital operation platform, full entrepreneurial platform, industrial incubator platform, open and win-win platform) and "four major industrial clusters" (clothing industry cluster, children's industrial cluster, electricity supplier industrial cluster and emerging industrial cluster).

In the above "platform" and "cluster", there are several points worth paying attention to in Semir costumes.

First, Semir clothing's children's clothing business income has exceeded the casual wear, in fact is the largest listed company in the children's clothing company's market capitalization.

The second is the change of channel.

The company emphasizes the development of shopping mall channels.

Semir clothing said that children's clothing has about 1000 Shopping Center shops, has made contributions to profits.

At present, there are hundreds of shopping center stores in adult wear, most of which are in 1-2 years, most of them are in nurturing stage.

At present, the main shop is 500-800 square meters of shopping center.

Another channel is the electricity supplier.

The electricity supplier channel mainly assumes the sales inventory and online new products and online special contribution products. In the first half of 2017, the company's electricity business revenue increased by more than 50% over the same period.

Women's wear market leader: Pacific bird (market capitalization 12 billion)

Expansion Keywords: performance reversal, overweight

The main business of Taiping bird is men's wear, women's wear and children's wear. At present, women's clothing sales account for the largest proportion, because it can be called the largest market for women's clothing.

Taiping bird recently released a performance preview announcement. It is estimated that the net profit of the Company attributable to shareholders of Listed Companies in 2017 will be about 473 million yuan, which will increase by 45 million 890 thousand yuan compared with the same period last year, an increase of about 10.73% over the same period last year.

Taiping bird said that the increase in net profit was mainly due to the strengthening of the group's handling of inventory in the past quarter and the control of asset impairment losses.

This achievement can be called a "reversal".

The three quarterly report of Taiping bird shows that the company achieved operating income of 4 billion 313 million yuan in the first three quarters, an increase of 9.73% compared with the same period last year, and a net profit of 170 million yuan, down 28.73% over the same period of 2017.

The most interesting business of Taiping bird in 2017 is the field of electricity supplier.

In September 20, 2017, the Pacific bird announced that the company has entered into a new cooperative strategy with Tmall, Alibaba.

In the future, the two sides intend to carry out new retail strategic cooperation in the field of brand building, big data application, consumer operation and online channel integration and international market development.

Taiping bird said the company expects online retail sales to reach 3 billion yuan in 2017.

By 2020, the goal of the company's online retail sales has exceeded 10 billion, and the online retail sales amount to double billion.

In the 2014-2016 year, the retail sales of Taiping bird online (net sales after return) were 696 million yuan, 1 billion 111 million yuan and 1 billion 598 million yuan respectively, with an average annual compound growth rate of 51.56%.

Sales in the first half of 2017 amounted to 759 million yuan, up 37.82% over the same period last year.

OEM manufacturing market leader: Shenzhou International (HK $120 billion 900 million)

Expansion Keywords: cost control, lean production

Shenzhou international market value has exceeded 100 billion Hong Kong dollars, is currently the highest market value of clothing industry enterprises, is the apparel foundry industry absolute leading enterprises, the group ranked first in China's export volume of knitted garment export enterprises for several consecutive years.

Shenzhou International semi annual report 2017 shows that as of June 30, 2017 six months, the company owners should net profit of 1 billion 798 million yuan, an increase of 24.1% over the same period, sales amounted to 8 billion 263 million yuan, an increase of 18.9% over the same period last year.

Shenzhou International is the leading manufacturer of apparel listed companies as the foundry manufacturer. The market value of several OEM manufacturers listed in the apparel industry is ranked higher.

For example, Shenzhou International, and Yuyuan group, the world's largest brand of sports shoes and casual wear shoes, has a market value of HK $52 billion 900 million, and last year's Jingyuan international market, with a market value of HK $24 billion 800 million. This shows that the competitiveness of China's garment manufacturing industry is still strong.

Shenzhou International said it will continue to expand the production capacity of Vietnam and Kampuchea's overseas production base, so that its actual capacity can reach the designed target and further reduce the fixed cost allocation.

From the focus of Shenzhou international attention, it is still the most concerned thing for garment manufacturers to further reduce manufacturing costs and improve lean production level.

From above

In terms of the market value of manufacturing, sports apparel, men's and women's clothing, public casual wear and so on, we can find a huge force hiding it, that is, the power of the masses, the market demand of the masses, and the fashion demand of the masses.

Shenzhou International's four largest customers are Nike, Adidas, Puma and UNIQLO. Anta's basic disk is the main brand Anta facing the two or three line market, Hai Lan's home, Semir clothing and Taiping bird, facing the mass market.

The current situation is that demand in this market is constantly being broken down and constantly upgrading.

This is the biggest fuse for the consumer market, such as clothing retail, to detonate the capital market.

From this perspective, there are still too few billion Chinese market capitalization enterprises in China.

We look forward to more "consumer bull stocks" coming from apparel companies in the future, and these consumer bull stocks not only include popular clothing brands, but also high-end fashion brands.

This is something that will happen, because we are walking the way of consumption upgrading which has already been developed in developed countries.

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