Golden Eagle International Trade Group CEO Su Kai Shares Golden Eagle For Ten Years

The development of commerce is in keeping with the times.

From the mid 90s to 2005 of last century, foreign retail enterprises entered China in large numbers, and the department stores entered the golden period of development.

As China's economy is changing from investment driven to consumption driven, new business forms such as shopping centers continue to impact the business market.

Nowadays, new retail, unmanned stores, black technology and other key words have become a hot topic in the business field, but the fundamental reason is to find new breakthroughs in the era of rapid commercial change.

In April 12th, the 2018 joint network conference was held in Hangzhou.

The theme of this conference is "ask the channel", and thoroughly explore five topics: the trend of consumption trends, the evolution of retail trends and channel patterns, the interpretation of traditional formats, the interpretation of new iteration cases, the analysis of new retail species cases, and the integration of retail channels and related industries.

Golden Eagle International Business Group CEO sukey, with "Golden Eagle ten years" as its theme, shared Golden Eagle ten years (2010 -2020), and described the Golden Eagle's adjustment in terms of format adjustment in the past 7 years, and looked forward to the expected results in the next 3 years.

The following is a summary of the speech of sukay (with deletion):

In 2017, Golden Eagle Business Group sales increased by 20 billion, an increase of 10.7% over the same period, the gross profit margin was 3 billion 100 million, net profit was 1 billion 300 million, an increase of 216.7% over the previous year, 32 existing stores, and the operation area was about 2 million 750 thousand.

Increment of preservation

The development of the department store industry in 2003 to 2013 was called gold ten years. Until 2013, the performance of traditional department stores declined sharply.

Innovation and reform.

The decline in performance does not represent a loss. The anxiety of practitioners is how to stop the downward trend, and find a blasting point to break the counter trend so as to ensure sustainable development in the future.

In 2014, Golden Eagle began to make adjustments.

For a listed company such as golden eagle, the adjustment will face greater challenges and every step of adjustment will be in progress.

The report shows that the financial market is under great pressure.

Therefore, Jinying business is a listed company. The road to reform must be both preserved and incremental.

So what is stock and what is incremental should be considered from several dimensions.

1, passenger flow: Golden Eagle has 3 million + VIP guests. Through discount and reduction activities, the performance growth can be immediately promoted, which is the stock.

According to the consumption data released by the Ministry of Commerce in 2017, the consumption of young people under 35 has accounted for 65% of the consumption growth. It is an indisputable fact that consumers are younger.

Then, where are the new young guests? In 2014, when the traditional department stores could not see a large influx of young guests, it was very panic, which meant that they could not see the future of the company.

After years of efforts, Golden Eagle has made use of many formats of content and multi tonal content combinations. At present, the proportion of post-80s guests has exceeded 50%. This is the data specially captured after last year's national day.

The new growth point will grow with the purchasing power of new young guests.

2, content: assuming that the total volume of passenger flow is unchanged, the content of the venue has been optimized and adjusted, adding new contents, that is, increasing more consumption opportunities and increasing per capita consumption. This part is also incremental.

3, channels: shopping malls have fixed business hours. During this time period, if passenger flow and conversion rate are unchanged, it is impossible to improve performance.

The launch of multi-channel will help improve sales, such as buying Golden Eagle business platform channel, creating golden eagle that does not close for 24 hours, and increasing the time of customer service will also increase.

4, the team: new business growth requires new blood to enter, otherwise there will be no big change.

The original business is continuously optimized and extended to ensure the basis of flow, content, channel and team, and then add on this basis. Starting from the above four directions, it is a breakthrough point for business sustainable development.

Cooperation with the dominant category

How to solve the relationship between stock and increment in commodities?

We should strengthen cooperation with the advantages of traditional department stores, shorten the chain and speed, and reduce the intermediate links.

When negotiating, spend more time. Once you make a decision, don't make any adjustment. Frequent adjustment is waste of resources, waste reduction, and the cost will naturally decrease. At that time, the stock will be saved, and the original will continue to exist, slowing down.

Caters to the trend of consumption upgrading and focuses on the high quality living needs of middle class families and customers. Jinying chooses to invest and pform high growth consumption areas, so the Golden Eagle G life series is born.

Jin Ying always believed in the "3B" principle: buy, borrow, build.

Buyout, cooperation and self employment.

At present, supermarket G mart and bookstore G TAKAYA are maturing. Beauty G, BEAUTY and pet G PET are also developing rapidly. In the future, Golden Eagle will continue to integrate this series of consumption contents, provide personalized experience scenes and build core competitiveness.

Up to now, there are 26 G.Mart supermarkets in Jinying, with over one billion sales in one year.

G TAKAYA is a bookstore designed in cooperation with Japan's house. It is known as one of the world's most beautiful bookstores. It has opened 4 stores in Nanjing and Suzhou.

G BEAUTY cosmetics store has opened 6 stores, which has solved the problem of opening the counters for the three or four line city chain international cosmetics group.

The last is G PET. There are more than 200 million pets in the whole country. Taking Nanjing, 9 million people and nearly 8 million pets, the blue ocean of the market is imaginable.

So golden eagle has invested in the best pet shop in Nanjing, so that professionals can do business.

Next, the G life series will continue. The Golden Eagle health center and the Golden Eagle Investment International School will continue to deepen the new field of family consumption.

Gross profit from traffic

In December last year, Golden Eagle won the franchise of 7-ELEVEN in Jiangsu province for 20 years.

Plan to layout 1000 7-ELEVEN convenience stores.

According to the average annual turnover of a single store for 8 million years, it has a scale of 8 billion. Assuming that the unit price is 40 yuan, there will be two hundred million passengers in one year.

No matter what way, raffle tickets or weekend free tickets and movie tickets can convert at least 20% of passengers to Jinying shopping center, so there will be an increase of four thousand passenger traffic.

The advantage of convenience stores is to establish high-frequency, close to customer service terminals, and build traffic entries.

In addition, the convenience store can also cultivate truly deep retail management talents, who have supply chain management and management ability, and reserve fresh blood and fresh troops for the future. This is a very valuable human wealth.

The core of evolution is from low to advanced, from simple to complex, and qualitative changes must take place.

When changes really affect people, goods and fields, evolution is the only way to bring about new growth.

Based on the increment of the amount of gene storage, the core traffic cost of retail, the efficiency and service level of supply chain, and the scale effect on this basis, new retail customers always need new customers.

So we must constantly contact various partners, contact different content of goods, contact different teams, contact different guests, business can continue to grow.

Jinying will continue to shift from the department store operators to all life service providers, and set foot in more service areas, create a traffic entrance, low-cost access to traffic, high-quality access to services and a three-dimensional platform to build a blueprint for future Jin Yingquan life.