The First Large-Scale Production Of Customized Sports Shoes Factory In The United States Completed

Chuck Sanson, director of business development at Flowbuilt Manufacturing, said: "we hope to provide a clear way for the brand to enable them to complete the whole design and production process of the future sports shoes at the fastest speed."

The new factory FlowbuiltManufacturing, the Superfeet Worldwide Inc (hereinafter referred to as Superfeet) of sports equipment manufacturing solutions provider, has been put into use recently, and its first partner is the American sports apparel brand Brooks Running Company.

Flowbuilt Manufacturing is located in Ferndale City, Washington.

Unlike ordinary factories, Flowbuilt Manufacturing has prototype laboratories, 3D printing facilities, and the only commercial multi-section-injection (multiple injection, MSI) facility in the United States.

MSI technology, developed by Hewlett-Packard Co, can collect individual biological information, such as the width and shape of the foot, and then make customized insoles that are totally in line with individual feet.

Users can also choose to measure their data at HP data collection platform FitStation, such as retail stores and other places, and share these data to Flowbuilt Manufacturing, and make their own customized insoles.

Superfeet said that with the use of sophisticated equipment and technology in FlowbuiltManufacturing, they can help brands greatly shorten the time from the design of sports shoes to the final market, and provide an unprecedented variety of choices for customized sports shoes.

In addition, FlowbuiltManufacturing's production line can be made from single pair of customized sneakers to thousands of pairs of mass production.

With the rise of fast fashion and fashion business, more and more brands are paying attention to how to speed up the process from design to finished products.

Eric Hayes, chief marketing officer of Superfeet, said: "before that, if you plan to turn a design concept into a pair of real sneakers quickly, you will be very limited in alternative resources.

If you want to add custom elements, it's even harder. "

Chuck Sanson, director of business development at Flowbuilt Manufacturing, said: "we hope to provide a clear way for the brand to enable them to complete the whole design and production process of the future sports shoes at the fastest speed."

Brooks Running Company is the first brand to establish a partnership with Flowbuilt Manufacturing, and the two sides announced their cooperation last year at a trade exhibition held by Austen in Dezhou.

Superfeet has over 40 years experience in developing innovative technology for shoe manufacturing.

They are committed to improving the quality of people's lives and donating 1% of their profits to non-profit organizations to help people with physical disabilities recover.